Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Xitlaly Fregoso

San Gabriel,CA

Summary

Results-driven professional with substantial experience in trade marketing, adept at driving brand growth and market share. Strong focus on collaborative team efforts and flexible to adapt to dynamic market needs. Expertise in campaign development, market analysis, and cross-functional team leadership. Over 5 years of experience in the Cannabis industry. Seeking career advancement in order to help the company grow and superior performance in all areas.

Overview

6
6
years of professional experience

Work History

Trade Marketing Manager

Humble Cannabis Solutions
02.2023 - Current
  • Managed and motivated team of 16 trade marketing ambassadors for in-store support and promotional events statewide.
  • Partnered with 15 + brands including Khalifa Kush, Cookies, Top Shelf Cultivation, FloraCal, WHOA, and more.
  • Created trade marketing strategies to communicate effective results to both sales and trade marketing ambassador team.
  • Measured marketing program effectiveness via regular monitoring of KPIs.
  • Conducted market research to identify new opportunities and target markets.
  • Devised content strategy to effectively engage target audiences.
  • Optimized trade spend by analyzing performance data and adjusting strategies accordingly for maximum ROI.
  • Managed a cross-functional team to drive successful product launches and promotional campaigns.

Brand Ambassador Coordinator

Flurish Group
11.2021 - 02.2023
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations with Ambassador team.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
  • Led and motivated a team of 10 Brand Ambassadors.
  • Generated leads for future business opportunities by collecting customer contact information during promotional events.
  • Provided valuable feedback to FLURISH regarding consumer reactions, preferences, and suggestions for improvements based on firsthand experience promoting their products.
  • Coordinated with social media influencers to create compelling content, further amplifying brand reach.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.

Lead Manager/Lead Budtender

That Loud
03.2019 - 11.2021
  • Built a high-performance team culture through effective leadership techniques such as coaching, mentoring, and empowerment.
  • Evaluated employee performance regularly, offering constructive feedback and creating tailored development plans for continuous improvement.
  • Designed training programs for staff members, enhancing their skills and improving overall team capabilities.
  • Utilized strong interpersonal skills to build rapport with customers, establishing trust and credibility as a knowledgeable resource on cannabis products.
  • Sold flowers, concentrates and edibles in fast-paced environment.
  • Increased repeat business through exceptional customer service and extensive knowledge of cannabis products.
  • Enhanced customer experience by providing personalized product recommendations based on individual needs and preferences.

Education

Marshall Fundamental Secondary School
Pasadena, CA

Skills

  • Data-driven decision making
  • Merchandising strategies
  • Marketing analytics
  • Promotional planning
  • Consumer insights
  • Team leadership
  • Problem-solving
  • Attention to detail
  • Multitasking Abilities
  • Detail-oriented
  • Goal setting
  • Training and development
  • Excellent communication

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Trade Marketing Manager

Humble Cannabis Solutions
02.2023 - Current

Brand Ambassador Coordinator

Flurish Group
11.2021 - 02.2023

Lead Manager/Lead Budtender

That Loud
03.2019 - 11.2021

Marshall Fundamental Secondary School

Similar Profiles

CREATE PROFILE