Xitong Wei
Jersey City,NJ
Summary
Personality traits: easy-going, positive and optimistic, with strong judgment, understanding, communication, expression and ability. With rich experience in marketing, data analysis and human resources, be good at getting along with people and able to process and analyze data. A strong sense of responsibility and teamwork, with the ability to learn and adapt, can serve as both a leader and a follower.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
1
1
Certificate
1
1
Language
Work History
HR& Marketing Assistant
Mint , FIN & INV
New York
07.2023 - Current
- Help startups create and organize employee profiles and structure company systems based on the different countries where the employees are located
- Screening resumes and interviewing candidates for different positions
- Promote the company's investment products and services to the international student market and help maintain and expand the company's clientele
PIM Intern
Weee！
Shanghai
05.2022 - 08.2022
- Responsible for improving the system by data annotation (classifying statistics, defining boundaries for ROI, annotating products according to the guideline)
- Analyze and check the quality of annotated data and text files, provide suggestions
Account Executive Assistant
Publicis Groupe
Shanghai
06.2021 - 08.2021
- Collected and calculated advertising statistics (CPC, CPM, CTR), analyzed 10,000+ pieces of data about 10,000 KOLs’ performance on the TikTok platform
- Assisted senior account executive in designing new advertising plans for L’Oreal
- Selected the most valuable KOL based on big data analysis, communicated with other departments (Customer, Media, and Creative), made decisions on platform selection, price, quantity, etc.
Online Operation Management Intern
SOHU
04.2021 - 06.2021
- Participated in the promotion of a new social platform APP called HuYou, managed daily activities
- Wrote weekly reports, including strengths & weaknesses of activities, user analysis, improvement suggestions, plans for new activities, and competitive analysis
Account Manager Assistant
China CITIC Bank
06.2020 - 08.2020
- Acquired professional knowledge of personal loan, mortgage loan, and commercial loan, directly communicated with clients, collected relevant information, analyzed their needs
- Studied the peculiarity of different financial products, assisted in designing marketing plans, promoted financial plans at local shopping markets and malls
Education
M.D. - Human Recourse Management & Development
New York University (NYU)
New York, NY 08.2022 - 01.2024
Bachelor of Science - Marketing
Kean University
Union, NJ 09.2018 - 06.2022
Skills
Written and verbal communication
Project timeline compliance
Customer engagement
Accomplishments
Global Entrepreneurial Program (GEP) 08/2019
· Visited New York, Philadelphia and Boston, attended lectures and workshops at Harvard, Yale, Columbia University, University of Pennsylvania, and JP Morgan
· Co-designed a charity sale activity, received awards and certificates from the United Nations
2019 GEP Entrepreneurship Competition, HCIA & Company and Harvard University 08/2019
· Presented a psychotherapy method based on VR tech, researched on its potential value
· Collected over 400 questionnaires from students, professors and passersby, analyzed the practicability and market prospect of the business project according to SWOT model, won 1st place in the contest
Certification
Bloomberg Certificate, Office, Harvard ManageMentor Presentation and Writing Skills Certificate of Completion, R
Timeline
HR& Marketing Assistant
Mint , FIN & INV
07.2023 - Current
M.D. - Human Recourse Management & Development
New York University (NYU)
08.2022 - 01.2024
PIM Intern
Weee！
05.2022 - 08.2022
Account Executive Assistant
Publicis Groupe
06.2021 - 08.2021
Online Operation Management Intern
SOHU
04.2021 - 06.2021
Account Manager Assistant
China CITIC Bank
06.2020 - 08.2020
Bachelor of Science - Marketing
Kean University
09.2018 - 06.2022