Xiyue Qin

International Marketing Plan for Bandier in the UK.

10/2022-12/2022

• Conducted a comparative study of UK and US markets and analyzed Bandier's potential market size and investment of return in the UK market.
• Narrowed targeted consumers and conducted focus studies through surveys and interviews.
• Developed creative and marketing strategies for Bandier to open and expand the UK market.

Redesign of NYU's Course Selection System 'Albert'

9/2023-12/2023

• Conducted in-depth user research to identify usability issues in the existing 'Albert' system.
• Led the UX design process, creating prototypes for a more intuitive and efficient course selection experience.
• Performed heuristic evaluations and usability tests on the prototypes to ensure they met high usability standards and addressed the identified user needs effectively.
• Presented the prototype university officials, showcasing the potential improvements in user experience and system efficiency.

Development of AI-Powered Personalized Learning Assistant Prototype

10/2023-12/2023

• Integrated AI technology with user-centered design principles to develop a prototype of a Personalized Learning Assistant, an AI-powered tool designed to enhance classroom engagement and learning efficiency.
• Focused on key features like class recordings, real-time AI notes, and AI-driven keyword detection to assist students who struggle with concentration.
• Conducted researches, usability tests, user journey map and gathered user feedback to get in-depth insights and identify pinpoints.
• Utilized insights from research and testing to iterate on the design, ensuring a balance between practicality, interactivity, and user privacy.