Xuanzhu Shen

Performance Ad Analysis: Analyzed WeChat Moments ad data (CTR, clicks, impressions); aligned with Club Med France’s audiences, optimized targeting via IP/travel/search data, reducing cost and lifting CTR +5%.

Private-Domain Conversion: Refined WeChat ad → Mini Program funnel; mapped full user path, iterated Subscription/Moments ads, upgraded to OCPX with A/B tests, boosting ROAS +30%.

Creative Campaigns: Supported 2025 CNY campaign planning; built keyword tags (all-inclusive, tailor-made, kids’ club, concierge), targeted Tier-1/2 family travelers, reviewed past CNY trends, and delivered launch & product plan.

Co-Branding Marketing: Researched 8 brands (e.g., Decathlon, La Roche-Posay); created La Roche-Posay × Club Med crossover (“Ski × Skincare”), enhancing luxury ski + wellness experience, with full report.

Social Listening & Word-of-Mouth: Tracked CNY social tags/trends, analyzed consumer moods, destinations, and budgets; benchmarked travel brands, refined campaign creatives, and proposed co-branding with Want Want gift packs to drive family engagement.

Creative Campaigns: Supported digital launch of Logitech G Cloud; analyzed target users and use cases, designed 0-1 go-to-market plan using social seeding, reviews, and community ops, driving exposure and growth.

Social Media Execution: Managed 5 Bilibili KOL collaborations; created content under #TechReview/#ScenarioSeeding/#HandsOnExperience, benchmarked competitors, and delivered 5 original videos with peak 609K+ views.

User Experience Optimization: Tested flagship games (Genshin Impact, NFS, Zenless Zone Zero); produced 5 “Game Experience Reports” highlighting product differentiators, informing slogans, targeting, and growth strategies.

Private-Domain Seeding: Built and managed 450+ user community; shared feedback, ran promotions, and sustained >30% engagement/retention.

Performance Analytics: Consolidated cross-platform data; tracked engagement (likes, comments, shares, impressions), monitored trends, and optimized content to manage sentiment and boost visibility.

Production Planning: Supported drama Legend of the Lei Tribe; assisted in building production timeline, coordinating cast, crew, scenes, and schedules across directing, filming, costume, and post-production teams.

On-Set Execution: Managed shooting logistics, scene setup, costume/props, and talent coordination; resolved on-site issues, controlled costs and timelines, and delivered 16 polished episodes from rough cut to final edit.

Private-Domain Promotion: Produced behind-the-scenes clips and photos; edited and published 10+ marketing assets via the director’s official channel to boost engagement and attract parent audiences.

Creative Program Planning: Designed and executed two Joying Star Children’s Music Festivals (2022 & 2023), covering theme design, program lineup, and scheduling. Coordinated casting of 30+ child stars, curated song lists, and delivered end-to-end execution from concept to live performance, reaching 1,000+ attendees.

Stage & Artistic Direction: Directed costumes, props, staging, and visual design for 15+ performances across diverse genres (pop, classics, children’s songs, dance, choir). Oversaw stage layout, sound, and lighting to ensure high-quality presentation.

Event Coordination: Managed on-site operations, coordinating directors, camera crew, performers, and dancers. Handled live transitions, scene changes, and contingencies to ensure smooth event delivery.