Root Hu
New York,NY
Summary
Digital Marketing Specialist & Social Media Strategist with bilingual expertise in global communications. Proven track record of driving brand growth and conversions through data-driven strategies and engaging content creation. Experience includes Ogilvy & Mather and Sotheby's Institute of Art. Skilled in managing diverse digital platforms and adapting to dynamic marketing landscapes.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Communications Coordinator
Sotheby's Institute of Art - New York
01.2024 - Current
- Enhanced brand visibility and conversions through strategic ad campaigns on Meta, DV360, Google Ads
- Leveraged Google Analytics 4, Google Tag Manager, and Excel to analyze results and measure KPIs
- Implemented SEO strategies and optimized content to increase awareness and drive organic traffic
- Utilized Salesforce CRM data for insights, lead tracking, and enhanced customer engagement
- Initiated and managed Red and WeChat Official Accounts, expanding brand presence among Asian demographics, resulting in a 35% YOY increase in MA student enrollments
UGC Creator
Self Employed
08.2021 - Current
- Managed personal social accounts, accumulating over 140K followers across Chinese social platforms RED and WEIBO
- Generated over 200 pieces of aesthetic art/lifestyle/travel-related content
- Collaborated with over 30 brands on impactful endorsements and promotions
Social Media Intern
Sotheby's Institute of Art - New York
05.2022 - 01.2024
- Boosted brand awareness by creating and scheduling engaging content across various social media platforms.
- Developed and executed social media campaigns for optimal reach, engagement, and growth.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Created engaging content to catch attention of potential customers.
Marketing & Communications Intern
Ogilvy & Mather Worldwide
01.2021 - 04.2021
- Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
- Helped with photo and video production and performed visual and sound editing tasks.
- Authored 6 impactful social media article to boost brand engagement and recognition
- Delivered over 40 daily creative briefings on industry trends to the Vice President
- Conducted monthly and quarterly competitive product analysis, leveraging Excel for data-driven insights
Education
Master of Science - Digital Communication And Media/Multimedia (STEM)
Northwestern University
Chicago, IL08.2023
Bachelor of Science - Media, Culture, And Communication (STEM)
New York University
New York, NY01.2022
Skills
- Digital Marketing Strategy
- SEO and SEM
- Creative Content & Copywriting
- Social Media Advertising
- Data Visualization and Analysis
Certification
- Google Analytics
- Online Paid Advertising
- Buying and Selling Art at Auction
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Marketing Communications Coordinator
Sotheby's Institute of Art - New York
01.2024 - Current
Social Media Intern
Sotheby's Institute of Art - New York
05.2022 - 01.2024
UGC Creator
Self Employed
08.2021 - Current
Marketing & Communications Intern
Ogilvy & Mather Worldwide
01.2021 - 04.2021
- Google Analytics
- Online Paid Advertising
- Buying and Selling Art at Auction
Master of Science - Digital Communication And Media/Multimedia (STEM)
Northwestern University
Bachelor of Science - Media, Culture, And Communication (STEM)
New York University
Similar Profiles
LARA SLEIMANLARA SLEIMAN
Curatorial Assistant at TOGETHER WE ARTCuratorial Assistant at TOGETHER WE ART
Cornelia OvrenCornelia Ovren
Writer at Sotheby's Institute of ArtWriter at Sotheby's Institute of Art
Sophia HaggraySophia Haggray
Student at Sotheby's Institute of ArtStudent at Sotheby's Institute of Art