Xuefei Li
Revere,MA
Summary
Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Expert with Google Analytics and SEO to drive results. Establish dynamic relationships to drive future business opportunities. Motivated professional offering master of arts in Public Relations. Adds value to any organization in need of great collaboration, interpersonal, and multitasking abilities. Meets tight deadlines every time.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Ivy Talent International Education Group
Woburn, Massachusetts
05.2024 - Current
- Able to use WordPress, or other similar content management systems, for website design and management.
- Creating organic and promotional content about international education topics in Chinese.
- Create outbound marketing campaigns via WeChat and other platforms like Weibo, Zhihu, RED (Xiaohongshu), LinkedIn, and Talent's corporate blog.
- Design graphics and posters using Photoshop, InDesign, Illustrator, Canva, and other tools.
- Use Figma, or other tools, for design mockups to review the marketing team.
- Research and monitor market trends in the education services market to ensure Ivy Talent provides relevant content and creates useful marketing programs.
- Follow up with leads generated by marketing campaigns, and those directly contacting the company.
- Perform analytics on the data for visitors to Ivy Talent's websites and social media platforms to better understand potential clients.
Digital Marketing Coordinator
Touch Education Technology
Cambridge, MA
08.2021 - Current
- Drive the execution of all product lifecycle processes for products, including research, competitive analysis, planning, roadmap development, and product launch.
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
- Analyze market data to develop sales strategies, and define
product objectives for effective marketing communications plans. - Collaborate closely with product & delivery, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization.
- Develop product positioning and messaging that differentiates Touch Education Technology and its features across primary market segments.
The Founder of PR & Pretzels
Emerson College
Boston, MA
02.2021 - 08.2022
- Provide an opportunity for students to engage with professionals.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Collaborated with cross-functional teams to draft project schedules and plans.
- Prepared presentations for customers and staff members detailing project scope, progress and results.
- Diminished project gaps to promote smooth workflow.
Marketing Specialist Intern
Hooli home USA, Inc
Boston, MA
11.2020 - 08.2021
- Conduct market research to find answers about consumer requirements, habits and trends
- Assist in outbound or inbound marketing activities b\ demonstrating expertise in various areas
- Brainstorming and developing ideas for creative marketing campaigns
- Monitored social media for trending news, ideas and feedback.
- Created articles and posts for social media platforms to drive company interest.
Communication Manager of Global Ambassador
Department of Undergraduate Admission Ohio Univers
Athens, Ohio
01.2017 - 05.2019
- Managed orientation for 300 + international students every semester.
- With the due responsibilities as the leader of the organization, updated the internal information and activities arrangement via emails; developed good relationships with other organizations by exchange work experience.
- Worked with team to plan and organize creative campus activities for international students.
- Incorporated the activities plan, promotion advertisement, performance and other related works by implementing management centered work methodologies.
- Created positive and rewarding client experiences through warm and friendly customer interactions.
NEO Search Intern
Ogilvy, China
Shanghai , China
09.2018 - 01.2019
- Participated in NEO online training to study and familiar with complex formulas in excel AD data analysis.
- completed the training of NEO SEM data analysis practice.
- Compiled the internship report with a positive response from the supervisor.
Education
Master of Arts - Public Relations
Emerson College
Boston, MA08.2021
Bachelor of Science - Communication, Communication Studies
Ohio University
Athens, OH05.2019
Bachelor of Arts - Retail Merchandisingand Fashion Product Developing
Ohio University
Athens, OH05.2019
Skills
- Ability to Multitask
- Fast Learner
- Ability to Work Under Pressure
- Microsoft Office
- Marketing strategies
- Multi-channel marketing
- Digital marketing
- Google Analytics expertise
- Marketing material design
- Business Development
- Project Management
Affiliations
- Certification of Professional Leadership
- Honor Student of Lambda Pi Eta
- Certification of Advanced Google analyst
Languages
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Full Professional
Timeline
Marketing Specialist
Ivy Talent International Education Group
05.2024 - Current
Digital Marketing Coordinator
Touch Education Technology
08.2021 - Current
The Founder of PR & Pretzels
Emerson College
02.2021 - 08.2022
Marketing Specialist Intern
Hooli home USA, Inc
11.2020 - 08.2021
NEO Search Intern
Ogilvy, China
09.2018 - 01.2019
Communication Manager of Global Ambassador
Department of Undergraduate Admission Ohio Univers
01.2017 - 05.2019
Master of Arts - Public Relations
Emerson College
Bachelor of Science - Communication, Communication Studies
Ohio University
Bachelor of Arts - Retail Merchandisingand Fashion Product Developing
Ohio University
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