Michael Hansberry
New York
Summary
Highly skilled and results-driven analytics and insights manager helping marketing organizations optimize campaign strategies and better understand their consumers. 10 years’ experience using data science & human insight to drive better business decisions.
Proven track record of excellent client relationship management. Identifies client needs and takes a proactive approach in solving problems, answering questions and providing consultative guidance using real-time, data-driven insights.
Overview
14
14
years of professional experience
Work History
Senior Analyst, Strategy & Analytics
NBCUniversal
11.2023 - Current
- Conduct thorough data analyses to assess trends in workforce demographics, hiring practices, potential compensation gaps and other workplace-related matters
- Partners with the Fair Employment Practices (FEP) and Employment Law teams
- Provides data analytics to support employee investigations
- Identifies trends to help make data-driven recommendations and meet reporting requirements, using case management system(s)
- Collaborates with partners in the Labor & Employment Law Department, HR, DEI, and Finance to design/maintain dashboards and reporting metrics
- Measures labor and employment trends
Make recommendations for continuous improvement - Assesses and maintains statistical reporting for training programs, workplace complaints, culture assessments, and other workforce data initiatives
- Communicates insights, trends, and recommendations to key stakeholders
- Supports technology initiatives – including system design and implementation, data analysis, and data migration – related to FEP, EEO, AA, or the Labor & Employment Law department
Strategic Insights Lead
Arrivalist
05.2018 - 09.2023
- Lead cross-functional teams through digital campaign measurement, development and implementation of data-driven strategies to drive business growth and operational efficiency
- Mined and measured quantitative datasets to help clients understand trends including benchmarks, media performance and consumer travel patterns
- Established regular meetings with 30+ clients to track goals and deliver data results, provided product roadmap updates and acted as point of escalation for all activities across each account
- Generated and communicated clear, compelling and actionable recommendations using geolocation data; constructed narratives through sophisticated data visualizations
- Owned entire reporting process from concept/design to data analysis, content creation and presentation
- Daily client-facing interactions, engaged and established credibility with VP and C-suite executives
- Collaborated cross-functionally with data analysts, engineers and product managers to define metrics and data requirements for new product features
- Conducted A/B testing to differentiate between high-and low-performing ad campaigns
- Maintained positive customer relations by addressing problems head-on and implemented successful corrective actions
Insights Manager - Digital
Lippe Taylor
08.2016 - 05.2018
- Expanded the research & analytics division: Launched qualitative studies using tools such as Google Surveys & Survey Monkey; tracked and reported on digital campaign performance results
- Provided brands direct access to the voice of their consumers by using social listening tools (Sysomos) to monitor and report on relevant conversations and sentiment; used demographics tools (Demographics Pro, CubeYou) to further define customers
- Benchmarked data with the goal to increase efficiencies in marketing and media planning; Provided ad hoc research as needed
- Implemented social strategy & reports on campaign performance against KPIs, ROI and summarized key insights
- Solved problems and answered questions from internal stakeholders using data-driven solutions
- Strategic recommendations: Utilized data to drive ongoing improvements in process efficiency, business effectiveness & customer experience
Qualitative Community Manager
Deep Focus
01.2015 - 08.2016
- Managed and recruited for the proprietary digital research panel Cassandra: 5,000 members worldwide
- Assisted in the design and execution of qualitative research studies including surveys, IDIs, focus groups and online questionnaires to gather data on consumer preferences, product usage, and market trends
- Worked across several verticals including tech, CPG and food & beverage
- Performed ongoing consumer/market research and demographic profiling to identify and capitalize on whitespace opportunities
- Collaborated with the qualitative research team to integrate findings from quant and qual studies, gaining a comprehensive understanding of consumer behavior
Research Assistant
Parks By Nature Network
11.2012 - 12.2014
- Owned all client engagement, coordinated strategic/creative materials
- Developed innovative and effective marketing plans for the National Park Service and U.S. State Parks
- Managed projects from inception to completion, including content development, press releases and presentations
- Wrote and edited copy for company website (using SEO) and distribution materials
- Distributed marketing materials to business partners
- Utilized online marketing tools for social media, SEO and email marketing
Editor/Reporter
Madison Publications, LLC
08.2010 - 08.2012
- Edited and reported for two weekly newspapers and a monthly living magazine
- Recruited, hired, trained and managed staff of interns and writers
- Developed, executed and supervised implementation of various social media strategies
- Wrote investigative, health, business and community stories
Education
Bachelor of Arts - Journalism
Auburn University
Auburn, AL08.2010
Skills
- PowerBI, Tableau, Google Analytics, Simply Measured, Facebook, Twitter (X), Instagram, Qualtricks, Sysomos, Demographics Pro
- Advanced Excel, PowerPoint
- Writing: Editing, Creative Writing, PR
- Strong Managerial Skills and Time Management
Timeline
Senior Analyst, Strategy & Analytics
NBCUniversal
11.2023 - Current
Strategic Insights Lead
Arrivalist
05.2018 - 09.2023
Insights Manager - Digital
Lippe Taylor
08.2016 - 05.2018
Qualitative Community Manager
Deep Focus
01.2015 - 08.2016
Research Assistant
Parks By Nature Network
11.2012 - 12.2014
Editor/Reporter
Madison Publications, LLC
08.2010 - 08.2012
Bachelor of Arts - Journalism
Auburn University