Chavon Staten

· Organize, direct, direct, and oversee departmental activities like conducting outside sales calls, entertaining clients, developing, and soliciting new leads, presenting and preparing written proposals and contracts.

· Deliver persuasive verbal sales presentations to potential clients

· Conduct interviews, hires, trains, recommends performance evaluations, solves problems, and maintains open communication.

· Create target lists and actions, as well as action plans, for account solicitation, which can be done for both individual and group sales team members.

· Help with the allocation and distribution of leads.

· Participates in weekly staff meetings

· Provide assistance in prospecting and qualifying potential leads for national/local accounts/groups.

· Builds and keeps relationships with media contacts to keep up with public relations efforts.

· Promoted an open dialogue between employees and management to create a culture of continuous improvement for the challenges faced in the workplace environment.

· The development of comprehensive training programs and regular evaluations led to improved employee performance.

·Promoted a culture of continuous improvement by encouraging open dialogue between employees and management regarding challenges faced within the workplace environment.

· Developed and implemented a marketing communications plan that aims to achieve the hotel's desired positioning and manage the sales and marketing budget that supports all initiatives.

· Organize, direct, direct, and oversee departmental activities like conducting outside sales calls, entertaining clients, developing and soliciting new leads, presenting and preparing written proposals and contracts.

· Managed the cancellations and rebookings for groups that were affected by Covid-19.

· Maintains a favorable relationship with business leaders and civic groups within the region.

· Exceeded the pre-pandemic (2019) Group revenues goal by $400K, delivering $1.2M against the target of $800K in 2021-2022.

· Maintained existing partnerships, while identifying new local accounts that exceeded the budget by $140K in 2022.

· Takes part in revenue management calls and strategy meetings, using STR Reports, demand analysis, and other data to impact hotel performance and implement preventive strategies.

· Manages and promotes promotional packages with the goal of driving revenue for all market segments.

· Managed and produced all Social Media content

· Develop and implement strategies for key segments and manage key accounts (both existing and potential).

· Ensured that all members of the sales team, a team of 7 before the pandemic, were hired, trained, coached, and mentored.

· Participates and presents data as requested at every meeting with the management company and ownership groups for the hotel.

· Plan for success by implementing/ participating in weekly sales meetings, recording, and acting on future traces for accounts, customers, and events, writing action plans and by preparing the annual marketing plan

· Support the hotel's objectives by working together and collaborating with all departments.

· Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.

· Served as a link between the sales team and senior management, presenting monthly progress reports and suggesting improvements when necessary to improve the department's overall performance.

· Identified gaps in the market by conducting comprehensive research on competitors' offerings, which influenced product development decisions and positively impacted overall revenues.

·Expanded client base through effective prospecting, networking, and referrals.

· Exceeded the Q4 2018 group room revenue goal by 110%, delivering $477K against the target of $487K.

· Q3 (2018) delivered $215K against the target of $308K.

· Exceeded the Q2 (2018) group room revenue goal by 112%, delivering $389K against the target of $401K.

· Exceeded the Q1 2018 group room revenue goal by 110%, delivering $114K against the target of $104K.

· Generated 77K in 1,500 square feet of meeting space.

· 2018 National Account production totaled $4.1 million, growing by $1.7 million YOY.

· 2018 Local Negotiated Rate production totaled $817K, growing by $95K compared to 2017.

· Created and maintained relationships with key clients to establish a group of clients.

· Participated in the 2017 RFP process; identified heavy producing accounts that delivered $970K for 2017.

· Exceeded Q4 (2017) group room revenue goal by 105% delivering $425K against target of $430K

· Exceeded Q2 (2017) group room revenue goal by 120% delivering $369K against target of $349K

· Exceeded the Q1 2017 group room revenue goal by 100%, delivering $195K against the target of $196K.

· Generated 33K in 1,500 square feet of meeting space.

· I contacted and discovered new business opportunities in different market segments, such as entertainment, SMERF, government, corporate groups, transients, and tour and travel. I met my goals in primary market segments.

· Utilize grass-roots methods to solicit new and existing accounts by using cold-call techniques, direct sales calls, sales blitzes, and hotel tours

· Trained and developed sales managers and coordinators.

· Managed all social media accounts.

· Produced comprehensive sales plans for business growth, resulting in a significant increase in market share.

· Directed trade show participation to showcase products and services, generating valuable leads and networking opportunities.

· Supervised sales promotions and marketing strategies on major social media sites.

· Managed accounts to maintain existing relationships and increase the share of business.

• Established and maintain relationships with key clients to produce group client base
• Exceeded Q3 group room revenue goal by 153% delivering $825K against target of $325K
• Exceeded Q4 group room revenue goal by 120% delivering $840K against target of $700K
• Contacted and uncovering new business for various market segments including entertainment, SMERF, government, corporate group, transient and Tour and Travel exceeding goals in primary market segments
• Solicit new and existing accounts through grass-roots methods utilizing cold-call techniques, direct sales calls, sales blitzes and hotel tours
• Generated +$5.5M in group revenue during tenure.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.

• Joined a new team to oversee the new renovation & brand conversion project to the Courtyard Marriott
• Established and maintain relationships with key clients to produce group client base, vendor contacts and uncovering new business for various market segments including entertainment, SMERF, government, corporate group, transient and Tour and Travel exceeding goals in primary market segments
• Negotiated and managed all LNR and national agreements, while attracting new business
• Composed marketing plan, quarterly action plans and weekly pace reports
• Generated 500K in Group business for 2015
• Assisted in hiring and training all new Front Office hires.
• Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
• Achieved regional sales targets through effective territory management and relationship building with key clients.

• Manage and maintain relationships with key clients to produce group client base, vendor contacts and uncovering new business for various market segments including entertainment, SMERF, government, corporate group, transient and Tour and Travel exceeding goals in primary market segments
• Negotiated and managed all LNR and national agreements, while attracting new business
• Solicit new and existing accounts through methods of strong cold calling techniques, direct sales calls, sales blitzes, and hotel tours
• Compose of marketing plans, quarterly action plans and weekly pace reports review
• Review of STAR Report analysis and reporting weekly with General Manager
• Attended & executed all mandatory IHG Sales training/seminars
• Generated 1.5M in Group and Business Transient.

• Handled leadership role of a Times Square hotel
• Managed a total of 12 associates, maintained bi-weekly payroll and schedules in accordance with occupancy levels and monthly operational expenses
• Responsible for the guest service score turnaround from 60% to a reputable score of 86%
• Maintained all budgeted expenses for the front office/breakfast
• Tracked payroll daily to ensure labor was in line with occupancy
• Ensured proper controls were in place to minimize loss and expenses, while maximizing hotel profits
• Balanced Income Journal in the Profit Sage management system, prepared weekly bank deposits and processed Priority Club reimbursements
• Manages Hotel Presence on all social media site including TripAdvisor, Facebook & Twitter.
• Monitored financial transactions at the front desk, ensuring accurate billing procedures and minimizing discrepancies.
• Created weekly schedules for front office staff members to ensure appropriate coverage during peak hours or high demand periods.

• Day-to-day operations and leadership of a 39 & 56-room hotels
• Managed a total of 20 Associates, maintained weekly payroll and schedules in accordance with occupancy levels and monthly operational expenses.
• Managed paid outs, rebates, petty cash disbursements, bank deposits and front office/housekeeping budget.
• Balanced income journal and reviewed account receivables frequently always taking a appropriate action to keep clients within their terms.
• Monitored in-house inventory, 3rd party extranet sites (loaded room inventory and rates) and ensured all reservations had proper billing details.
• Monitored financial transactions at the front desk, ensuring accurate billing procedures and minimizing discrepancies.
• Created weekly schedules for front office staff members to ensure appropriate coverage during peak hours or high demand periods.
• Implemented pre-arrival preparations such as assigning rooms based on specific requirements leading to seamless arrival experiences.
• Managed daily room inventory to maximize occupancy rates and revenue generation.