Summary
Overview
Work History
Education
Affiliations
LEADERSHIP, AFFILIATIONS & INTERESTS
Timeline
Generic

Yabby Daniel

Summary

Analyst with experience driving cross-functional initiatives, managing timelines, and supporting the execution of complex projects from planning through delivery. I enjoy collaborating with stakeholders, staying organized and proactive, and turning business needs into clear, actionable outcomes.

Overview

6
6
years of professional experience

Work History

EXECUTION MARKETER

JPMorgan Chase
08.2025 - Current
  • Served as a go-to SME for cross-functional campaign execution, partnering closely with marketing, product, and operations teams.
  • Executed integrated multi-channel campaigns across email, web, display/banner, and direct mail.
  • Proactively managed campaign timelines by anticipating stakeholder needs and ensuring on-time, smooth execution.
  • Built strong stakeholder relationships to align campaigns with specific business needs across multiple Co-Brand partners.

PRODUCT MARKETING STRATEGY ANALYST (FREEDOM CREDIT CARD)

J.P Morgan Chase
Wilmington, DE
02.2025 - 08.2025
  • Conduct A/B testing on the Freedom rise card to drive direct deposit account (DDA) relationship and improve approval rates, increasing customer acquisitions.
  • Partner with key stakeholders to enhance and develop marketing assets, ensuring consistent messaging and alignment of value propositions across all platforms.

CX STRATEGY ANALYST FOR SECURE BANKING

J.P Morgan Chase
05.2024 - 02.2025
  • Conducted a comprehensive analysis to identify key challenges faced by Secure customers during wire transfers, addressing 1,400 complaints and 40,000 rejected wires.
  • Led initiatives in the account opening and money movement journey to raise awareness and enhance transparency regarding the ineligibility wire transfers for Secure Banking.
  • Managed, monitored, and reported on the Banker Feedback Program, ensuring timely responses to feedback and identifying key pain points to effectively prioritize actions in related projects.

RISK AND DATA GOVERNANCE ANALYST

J.P Morgan Chase & Co
07.2023 - 05.2024
  • Efficiently processed RSAM requests with a focus on access management, supporting marketing initiatives by ensuring data integrity across roles.
  • Completed recertification of Row Level Security Roles to maintain compliance and security standards.
  • Communicated with users regarding recertification qualifications, enhancing user engagement and understanding of security protocols.
  • Developed job aids for Teradata roles and access reporting, improving internal processes and data accuracy.

RELATIONSHIP BANKER

Chase Bank
05.2020 - 02.2023
  • Collaborated with financial advisors and mortgage bankers to tailor solutions that meet specialized customer financial needs, driving customer loyalty and retention.
  • Monitored existing portfolios to safeguard bank assets and enhance customer relationships.
  • Partnered with internal departments to streamline the sales cycle, improving overall customer experience.

Education

Masters of Science - Information Technology Management

Concordia University St. Paul
Saint Paul, MN
05.2023

Bachelors - Business Administration

Augustana University
05.2020

Affiliations

JPMorgan Chase & Co. — CLDP Mentor, BRG Memberships (NextGen, Bold, Women on the Move)

LEADERSHIP, AFFILIATIONS & INTERESTS

Interests — Exploring AI & following startup ecosystems, staying updated on consumer psychology & digital strategies

Timeline

EXECUTION MARKETER

JPMorgan Chase
08.2025 - Current

PRODUCT MARKETING STRATEGY ANALYST (FREEDOM CREDIT CARD)

J.P Morgan Chase
02.2025 - 08.2025

CX STRATEGY ANALYST FOR SECURE BANKING

J.P Morgan Chase
05.2024 - 02.2025

RISK AND DATA GOVERNANCE ANALYST

J.P Morgan Chase & Co
07.2023 - 05.2024

RELATIONSHIP BANKER

Chase Bank
05.2020 - 02.2023

Bachelors - Business Administration

Augustana University

Masters of Science - Information Technology Management

Concordia University St. Paul
Yabby Daniel