Yagmur Wood
Cincinnati
Summary
Social Media Specialist with 4+ years of international experience developing content strategies, growing audiences, and optimizing performance across digital platforms. Skilled in translating insights into action and delivering measurable results. Passionate about learning, collaboration, and helping purpose-driven brands thrive in competitive markets.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Specialist
Yozwo Digital
Cincinnati
03.2023 - Current
- Developed and led full-funnel social media strategies for small businesses, increasing engagement by up to 65% and driving 30% revenue growth.
- Created original photo, video, and written content tailored to platform trends and brand identity.
- Managed social accounts across Instagram, Facebook, and Google, growing audiences by 50%+ organically.
- Monitored analytics to optimize performance, improve CTR and conversions, and report actionable insights.
- Collaborated with influencers, press, and clients to boost visibility and build community trust.
- Provided one-on-one strategy training and content consultations to help clients manage their own brand presence.
Product Marketing Specialist
Anex Tour
Antalya
02.2020 - 08.2022
- Designed branded promotional materials and packaging for clients, increasing conversion rates by 18%.
- Executed B2B and B2C digital campaigns across platforms, using tools like Google Ads and Adobe Creative Suite.
- Conducted customer research and competitor analysis to improve messaging, targeting, and value propositions.
- Managed and grew Anex Tour’s presence on Instagram and Facebook by creating platform-specific content, engaging with the audience daily, and tracking post performance to guide strategy.
- Strengthened internal communication and brand consistency across digital and print channels.
Social Media Marketing Specialist
Decathlon Turkiye
Antalya
10.2018 - 09.2019
- Led social media campaigns to promote outdoor and community sports events, increasing event participation by 40%.
- Produced platform-specific visual and written content to highlight local store activities, product offers, and seasonal campaigns.
- Supported in-store promotions with digital storytelling, connecting online audiences to in-person experiences.
- Improved Decathlon’s online visibility and brand consistency through creative, trend-aligned social media content.
- Engaged with customers through comments and messages, helping to build a loyal, active community.
Marketing Intern
SunExpress
Antalya
02.2018 - 08.2018
- Assisted in the execution of marketing campaigns, supporting digital and print promotional efforts.
- Collected and analyzed customer feedback to help shape promotional messaging and brand tone.
- Designed social media visuals using Canva and contributed content ideas to the digital team.
- Supported the creation of campaign performance reports using Google Analytics and Excel.
- Participated in brainstorming sessions with the marketing team to align campaigns with seasonal travel trends.
Marketing Intern
Crystal Hotels
Antalya
06.2017 - 10.2017
- Supported the marketing team in promoting hotel services through digital and in-house channels.
- Designed flyers, banners, and other promotional materials for seasonal campaigns and events.
- Helped manage social media accounts by drafting posts and scheduling updates to maintain brand visibility.
- Assisted with the coordination of hotel events, including guest check-ins, signage, and photography.
- Contributed to cross-functional meetings to align marketing efforts with guest experience goals.
Education
English Language Program -
Northern Kentucky University
Highland Heights05-2024
BBA - Marketing
Akdeniz University
Antalya06.2019
Highschool -
Caglayan Anadolu Lisesi
Antalya05.2015
Skills
Marketing & Strategy
Social Media Management Brand Storytelling Content Strategy Trend Analysis Audience Targeting Google Business Optimization
Creative & Technical Tools
Canva Adobe Creative Suite (Photoshop, Premiere, Illustrator) Meta Business Suite Google Analytics Meta Ads Manager
Platform Proficiency
Instagram Facebook TikTok YouTube Google Business
Soft Skills
Creative Thinking Time Management Adaptability Collaboration Problem Solving Fast Learner
Languages
- Turkish (Native)
- English (Fluent)
Certification
- Meta Certified Digital Marketing Associate – Meta Blueprint
- Google Digital Marketing & E-commerce Certificate – Google / Coursera
- HubSpot Social Media Marketing Certification – HubSpot Academy
- Hootsuite Social Marketing Certification – Hootsuite Academy
- Google Analytics Certification – Google Skillshop
- Canva Visual Design Certificate – Canva Design School
- Social Media Management – Udemy
- Photography – Udemy
Timeline
Social Media Specialist
Yozwo Digital
03.2023 - Current
Product Marketing Specialist
Anex Tour
02.2020 - 08.2022
Social Media Marketing Specialist
Decathlon Turkiye
10.2018 - 09.2019
Marketing Intern
SunExpress
02.2018 - 08.2018
Marketing Intern
Crystal Hotels
06.2017 - 10.2017
English Language Program -
Northern Kentucky University
BBA - Marketing
Akdeniz University
Highschool -
Caglayan Anadolu Lisesi
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