Yaili Cruz Ricardo
Katy,TX
Summary
A true people person always building exceptional relationships. Carry a history of proven ability to gain client trust as well as create partnerships to achieve expected outcomes. Offering excellent Customer Service with a strong drive for results is always goal. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
11
11
years of professional experience
Work History
District Sales Manager
Intermex
2023.10 - 2024.05
- Responsible for revenue, transaction and sales growth in assigned territory. This includes growth of independent channel sales, new agent activation sales, growth in all product categories, brand growth and growth in assigned specific ethnic
- Corridors. Responsible for independent growth of 200+ locations. Account management within assigned territory and consistent call coverage of all assigned accounts.
- Professional Bilingual District Sales Manager with more than 10 years of experience in sales.
- Strategic business planning for markets and sales.
- Reviving stagnant and declining sales.
- Competitive analysis, brand positioning, and pricing strategies.
- Innovative branding and targeted marketing.
- Product introduction and lifecycle management.
- Identifying emerging consumer trends and prioritizing products.
- Cultivating key accounts and managing portfolios.
- Assessing markets, penetrating new markets, and expanding reach.
- Enhancing performance and succession planning.
- B2B
Assistant District Manager
Oportun
2022.05 - 2023.05
- Prepared 7 locations and over 20 employees within the district for audits by analyzing sales culture, cash handling, overall performance, operation efficiency and inventory reports.
- Drove district growth through program quality, sales initiatives and customer service to outline strategies with corporate objectives.
- Mentored team members by demonstrating best practices for sales and customer service.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Identified and developed top talent within management structure to promote performance-oriented culture.
- Maximized branch revenue by optimizing daily operations by organizing promotional activities in stores to drive traffic and increase sales revenue
- Cultivated positive rapport with associates and team leadership.
- Coached, developed and motivated team to achieve revenue goals.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Evaluated employee performance against set goals and provided guidance towards successful completion of tasks.
- Managed and Audit over 20 employees within 7 stores by providing leadership, coaching, and feedback for improved performance.
- Ensured efficient handling of cash transactions at all locations within the district.
- Provided feedback to senior management regarding best practices for improving overall operations.
- Implemented training programs for new staff members on product knowledge, customer service skills, store policies and procedures.
- Conducted regular store visits to ensure operational standards were met and maintained.
- Monitored inventory levels and worked closely with suppliers to ensure timely delivery of merchandise.
- Resolved customer complaints efficiently by utilizing problem-solving techniques.
- Created detailed reports on weekly, monthly, quarterly basis highlighting sales performance metrics.
- Reviewed purchase documents and company receipts for reconciliation with statements.
- Documented transaction details to track and manage financial data.
- Reconciled or entered report discrepancies found in financial records.
Store Team Leader
Oportun
2013.09 - 2022.04
- Trained and mentored associates to teach daily tasks and procedures.
- Reinforced customer service behaviors through positive performance coaching, recognition and praise.
- Promoted store brand, mission and values to employees and customers to maintain ideal store atmosphere.
- Delivered exceptional customer team by selecting, training and developing store personnel.
- Established culture of inspiration and commitment to drive organization's goals and strategies.
- Protected store inventory and company assets with sound security and loss prevention strategies.
- Opened and closed cash registers by counting money, separating charge slips and balancing
drawers. - Audited End of day payment report and find discrepancies or opportunities to avoid any risk of compliance and reduce losses.
- Watched for and recognized security risks to prevent, deescalate or handle situations.
- Maintained records related to sales for store management.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Monitored employee performance and identified performance gaps for corrective action.
- Enhanced customer satisfaction and store operations through relationship building and daily
problem-solving. - Strengthened work flow productivity by hiring, managing and developing top talent.
- Established store tactics and strategies to achieve operational performance and sales goals.
- Evaluated store performance and incorporated feedback to implement improvement plans.
- Exceeded team goals and resolved issues by sharing and implementing customer service initiatives.
Account Executive
Oportun
2013.07 - 2013.08
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Demonstrated excellent communication skills in resolving product and consumer complaints.
- Developed strong customer relationships to encourage repeat business.
- Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
- Educated customers on special pricing opportunities and company offerings.
- Assisted customers with making payments or establishing payment plans to bring accounts current.
- Improved customer service wait times to mitigate complaints.
- Mentored new employees on procedures and policies to maximize team performance.
- Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
- Collaborated with key decision makers to identify opportunities and develop ideas to deliver sales results.
- Developed sales pipeline by cold-calling, canvassing and obtaining referrals.
- Helped develop marketing materials and ideas to increase referrals.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Recruited, hired and trained new hires to optimize profitability.
- Reduced process lags by training employees on best practices and protocols.
Education
Tecnico Medio En Construccion Civil - Construcion Civil
Luis De Feria Garayalde
Holguin CubaSkills
- Territory Management
- Relationship building and management
- Sales Training
- Customer Relationship Building
- Direct Sales
- Prospecting
- Revenue Growth
- B to B sales
Timeline
District Sales Manager
Intermex
2023.10 - 2024.05
Assistant District Manager
Oportun
2022.05 - 2023.05
Store Team Leader
Oportun
2013.09 - 2022.04
Account Executive
Oportun
2013.07 - 2013.08
Tecnico Medio En Construccion Civil - Construcion Civil
Luis De Feria Garayalde
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