Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Yamalia Marks

Brand Manager
Albany,NY

Summary

Dynamic social media professional with a proven track record at Bard College, where I enhanced prospective student and donor engagement through strategic content creation and visual storytelling via social media. Proficient in Adobe Suite and skilled in client interaction, I successfully boosted audience engagement and promoted campus events, fostering a vibrant online community.

Overview

4
4
years of professional experience

Work History

Bard College Social Media Assistant

Bard College
07.2025 - Current
  • Created engaging content to keep social media channels updated and on brand.
  • Developed captivating visual content using graphic design tools for enhanced aesthetic appeal across media platforms.
  • Managed Bard College Instagram content.
  • Worked directly with donors and alumni, creating specific content catered for them.
  • Boosted prospective student/parent, alumni/donor engagement through regular posting of relevant and interactive content on Bard College social media accounts.
  • Researched key industry trends and competitive insights to keep content relevant to target demographics.
  • Encouraged audience engagement and shared information about on campus events, ways to get more involved with the school and the specialties of Bard as a community.

Student Photographer

Buxton School (unpaid)
09.2021 - 06.2023
  • Managed multiple photography projects simultaneously, ensuring timely completion and client satisfaction.
  • Assisted in planning events, photo opportunities for successful photography coverage.
  • Photographed for Buxton School's Instagram account.
  • Proactively communicated with the school's social media managers, ensuring that their vision was successfully captured.
  • Delivered high-quality photographs by maintaining consistency in lighting, composition, and style.
  • Enhanced final images for clients with skillful post-processing techniques using Adobe Lightroom.
  • Successfully maintained a high level of organization for both physical and digital assets, allowing for efficient retrieval and management of files.
  • Captured memorable moments by expertly handling various camera types and equipment.
  • Assisted in redoing the school's Website.

Education

Bachelor of Arts - International Business

Bard College
Red Hook, NY
05-2027

Skills

  • Content scheduling
  • Visual design
  • Client interaction
  • Client engagement
  • Creating Social Media Content
  • Social media strategy
  • Brand awareness
  • Event promotion
  • Calendar management
  • Multimedia editing
  • Research
  • Proficient in [Canva]
  • Proficient in [Adobe Light Room]
  • Proficient in [Adobe Premiere Pro]
  • Proficient in [Adobe Express]
  • Campaign management
  • Brand promotion
  • Hashtag research
  • Cross-platform promotion
  • User generated content
  • Platform expertise
  • Community management
  • Trend forecasting
  • Blogger relations
  • Product knowledge
  • Client relationship management
  • Visual storytelling
  • Online marketing
  • Digital marketing
  • Professionalism
  • Project management
  • Content development
  • Social media platforms
  • Content optimization
  • Marketing strategy
  • Adobe creative suite proficiency
  • Audience outreach
  • Reporting and metrics
  • Teamwork and collaboration
  • Problem-solving
  • Time management
  • Attention to detail
  • Reliability
  • Organizational skills
  • Excellent communication
  • Email marketing

Languages

Spanish
Limited Working

Timeline

Bard College Social Media Assistant

Bard College
07.2025 - Current

Student Photographer

Buxton School (unpaid)
09.2021 - 06.2023

Bachelor of Arts - International Business

Bard College

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Yamalia MarksBrand Manager