Yamile Mahomed
Summary
Results-driven bilingual leader in events, communications, and project management. Over a decade of experience in strategic planning and execution of corporate initiatives, enhancing collaboration across departments. Known for managing high-performing teams and delivering measurable outcomes that align with organizational goals.
Overview
14
14
years of professional experience
Work History
Jr. Marketing Director of Project Management
Verizon HQ
Irving
06.2024 - 07.2026
- Manage a team of 10+ including PMs & campaign managers, overseeing their portfolio of over 100+ active marketing programs.
- Lead multiple communication programs simultaneously of varying complexity and at different stages, supervising defined scopes, ensuring quality standards, timelines, and deliverables consisting of Email, Push, RCS, Text, and Direct Mail, while keeping each moving without waiting for perfect alignment before acting
- Coordinate all aspects of campaign production, from scheduling and deadlines to routing approvals, managing changes, and resolving issues across multiple teams.
- Collaborate with cross-functional teams – subject matter experts, UX, Engineering, Enablement, Legal, and Marketing – driving them toward decisions rather than simply coordinating meetings
- Developed internal processes for collaboration among campaign managers, creative resources, backend systems, audience development, HTML production, QA/testing, and other groups based on availability and priorities.
- Developed and maintained efficient workflow processes for various communication channels, including email, SMS/EMS, push notifications, and direct mail.
- Worked with AJO team to configure email, push, SMS, in-app, and custom-channel actions with fallback and retry logic
- Tracked project progress and managed action items across multiple stakeholders/programs, ensuring timely follow-up and resolution.
- Provided regular project status updates throughout project lifecycle, proactively identifying risks and implementing mitigation strategies to protect timelines.
- Contributed to the continuous improvement, documentation, and standardization of processes within the Marketing Project Management Office (PMO).
- Planned, scheduled, and facilitated project kickoff, status/stand-up, and closeout meetings, maintaining a professional and polished presence in all stakeholder interactions.
- Partnered cross functionally with campaign managers, creative resources, backend systems, audience development, HTML production, QA/Testing, and other groups based upon availability and priorities.
Strategic Events Sr. Manager & Chief of Staff
Verizon HQ
Irving
10.2022 - 06.2024
- Built and maintained a robust pipeline focused on high-value corporate and experiential events for the SVP/CIO Vivek Gurumurthy, and his direct reports (VPs ED, & Directors and teams) across the GTS | VCG organization.
- Cultivated relationships with marketing leaders, event executives, and agency partners, resulting in increased collaboration and new business opportunities.
- Lead discovery sessions to understand client goals, challenges, and opportunities—and translate them into compelling event solutions.
- Executed vendor negotiations to secure favorable contract terms, optimizing brand exposure and ensuring cost efficiency.
- Planned, managed, oversaw and executed multiple corporate events across 5 Verizon headquarters nationwide.
- Organized and managed Tech Day ’23, ’24, ’25 in Irving, Texas, overseeing event planning, speaker agenda, and logistics across 3 headquarters.
- Lead, coached, and developed a high-performing team across event marketing, execution, and enablement.
- Established standardized event procedures, tracked event KPIs, and identified opportunities for enhancing future events.
- Facilitate strategic planning conversations with senior stakeholders across regions and functions.
- Partnered with cross-functional teams to translate campaign and event requirements into effective, scalable technology solutions and related tactics (email, events, thought leadership, paid media, videos, etc.)
- Acted as the primary escalation point for complex, high-risk, or time-sensitive technology-enabled campaign and event initiatives.
- Researched targeted clients and industry trends to develop custom, insight-driven proposals.
- Delivered strategic presentations that aligned with objectives and highlighted our capabilities.
- Managed overall department budget as well as individual event budgets.
- Created clarity of roles across strategy, experience design, and execution.
- Built a culture of accountability, creativity, and continuous improvement.
Communications Program Manager
Verizon HQ
Irving
10.2019 - 10.2022
- Lead the development and execution of an events portfolio aligned to strategic growth areas, company priorities, and practice/industry objectives.
- Drove continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
- Strategized and developed all internal communication and distribution and drove continuous optimization of platform performance, event engagement, execution efficiency.
- Developed the company's centralized event management model, including intake, planning workflows, and execution standards, templates, and playbooks while establishing and enforcing standards and best practices for platform usage, campaign execution and event delivery.
- Managed and developed a team of event professionals, setting clear expectations, standards, and priorities.
- Served as a trusted advisor to partners and senior stakeholders, providing guidance on event strategy, positioning, and execution.
- Fostered cross-functional collaboration among Marketing, Business Development, and company leadership to enhance communication and project alignment.
- Supervised & managed several projects simultaneously and collaborated between various departments to successfully launch and maintain digital/social campaigns and programs.
- Oversaw and developed the Campaign Manager and Event Technology Manager, providing direction, coaching, and performance management.
- Partnered with teams and oversaw the creation of 3 Newsletters as well as its distribution.
- Negotiated contracts with influencers and properties to secure advantageous terms. with influencers and properties to ensure maximum brand exposure and cost-efficiency.
Account Supervisor
Lerma | Metro PCS
Dallas
01.2017 - 10.2019
- Developed sponsorship strategies that enhanced viewer engagement on social media channels.: Strategy for comprehensive social media programs to increase viewer visibility and engagement; managing and implementing all content, visuals, and branding for social media channels.
- Structured Sponsorship division to run smoothly and efficiently; activations included UFC, LAMAS, PDLR, Hart of the City, Jane the Virgin, Pandora, Univision Telenovelas etc.
- Managed creative development and content workflow for brand-sponsored sites and social identities.
- Executed & maintained project management processes in the areas of project schedule, quality, communications, risk/issue, escalation and change management.
- Negotiated contracts with influencers and properties to maximize brand exposure and ensure cost-efficiency.
- Built strong communication channels with client and internal departments such as Sales, Solutions & Service with the ability to provide custom reporting, monthly dashboards, schedule integration and metrics/SPI management.
- Able to influence organizational direction and initiatives across all leadership levels.
- Managed out-of-home advertising campaigns with a budget exceeding $20 million.
- Oversaw monthly reporting and local market insights; collaborated with the Media Strategy team to identify local market opportunities for purchase.
- Worked with Strategy, Legal and various marketing teams on crafting message for OOH placements.
- Oversaw creative execution and production of OOH assets & provided quarterly delivery of all OOH assets.
- Collaborated with other channel managers on effective multi-touch point strategies.
Account Supervisor
Lopez Negrete Communications
Houston
11.2012 - 12.2016
- Led cross-functional teams to develop and execute comprehensive marketing strategies.
- Executed marketing campaigns for Verizon Wireless to enhance brand visibility.
- Cultivated client relationships and partnerships, increasing business SOW by 30% and expanding portfolio by five brands.
- Directed national and local initiatives across various media channels including print and digital.
- Developed and controlled program budgets and managed expenditure within agreed spending plans.
- Led reviews with executive sponsors and stakeholders to identify specific program needs and directed the development of solutions.
- Facilitated ongoing communication with executive sponsors to ensure alignment and collaboration.
- Worked with analytics team to measure results, analyze KPIs and generate post-campaign recaps.
- Lead product brand communications, training programs, client educational forums, and brand management of multicultural promotions.
- Directed and executed consumer programs/activation projects including tracking budget, supervising third parties and agencies, following timelines and managing team members to achieve outcomes as outlined in the initiative's project charter and/or objectives.
- Facilitated business development initiatives, pitched new business opportunities and collaborated with executive shareholder preparations on RFI’s & RFPs.
- Managed Danonero Campaign, surpassing all KPI benchmarks and recognized as one of Google's Best Practices for effectively reaching consumers.
- Implemented grassroots marketing strategies to increase in-store traffic through effective point-of-purchase displays.
- Supported Brands: Fiat Chrysler Automobiles, Samsung USA, Dannon Inc., Verizon Wireless, Bank of America, and AARP.
Education
Bachelor of Science - Marketing & Psychology
University of North Texas
DentonSkills
- Project Management & Execution
- Budget Management & Cost Controls
- Digital Brand Campaigns
- Digital Promotions
- Consumer Engagement Strategy
- Consumer Retention
- Event Management
- Grass roots Marketing
- Channel Integration
- Media Planning & Buying
- Brand Management
- Brand Integration
- Product Marketing
- Consumer Insights
- Market Research and Competitive Analysis
- Client Development
- Team Management
- Strategic Thinker
- Process Development
- Multicultural Marketing
- Social Media Strategy
- Influencer Campaigns
- Relations
- Fundraising & Cause Awareness
- Operations Manager
- Communications management
Applications
- Poppulo
- ECRM
- Crowd Around
- Jabber
- Polly
- Slack
- Tableau
- Jira
- Smartsheet’s
- Workfront
- Lucid-Chart
- Teams
- Outlook
- Microsoft Applications
Bilingual
Fluent in English/Spanish
Timeline
Jr. Marketing Director of Project Management
Verizon HQ
06.2024 - 07.2026
Strategic Events Sr. Manager & Chief of Staff
Verizon HQ
10.2022 - 06.2024
Communications Program Manager
Verizon HQ
10.2019 - 10.2022
Account Supervisor
Lerma | Metro PCS
01.2017 - 10.2019
Account Supervisor
Lopez Negrete Communications
11.2012 - 12.2016
Bachelor of Science - Marketing & Psychology
University of North Texas