Yamilet Nolasco
New York,NY
Summary
Sales-focused Digital Marketing Specialist with 2 years of experience building brands and highlighting product attributes. Audience-focused marketer using creative means to reach untapped demographics. Timeline-driven product promoter generating leads and promoting brand proliferation.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
Innovative Solutions Research & Consulting Services
New York, NY
04.2023 - 11.2023
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
- Built relationships with bloggers and traditional media to increase positive brand awareness in community.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients.
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Managed email marketing campaigns from conception to execution.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Maintained a database of customers' information for targeted marketing efforts.
Creative Project Manager
Upwork.com
New York, NY
12.2022 - 05.2023
- Developed project plans and timelines to ensure projects were delivered on time.
- Created detailed reports outlining successes, challenges faced during the course of a project's development cycle.
- Conducted regular reviews with clients on current projects as well as proposed future initiatives.
- Defined project plans and timelines, managed workflow and personnel and achieved completion deadlines on or before schedule.
- Evaluated client feedback regarding existing products and services in order to improve user experience.
- Recruited, trained and oversaw team of creative and production employees and freelancers.
- Managed the creative process, from concept through execution of print, digital and video assets.
- Developed and updated project plans to document objectives, technologies, schedules, and funding.
- Executed and managed banner, video and other non-text link ad campaigns.
- Reviewed feedback from customers regarding products or services.
- Recognized by management for providing exceptional customer service.
- Researched and identified target audience preferences, trends, and behaviors.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Answered 3+ calls per shift to assist with customer questions and concerns.
Wedding Photographer
Frelancer
New York, NY
01.2021 - 12.2021
- Prepared presentation materials for client meetings including sample albums and portfolio books.
- Created detailed wedding day timelines for photography sessions and ensured that all necessary photos were taken on schedule.
- Collaborated with clients to plan shoots and boost satisfaction with photos.
- Planned and obtained original shots using innovative thinking and new techniques.
- Photographed special events, parties and portraits.
- Collaborated with brides and grooms to create unique photographs that reflected their personalities and styles.
- Developed relationships with vendors, venues, and other professionals in the wedding industry.
- Assisted with post-production activities such as color correcting images and retouching photos.
- Traveled to multiple venues for different weddings over weekends or holidays.
- Planned and completed group projects, working smoothly with others.
- Displayed strong telephone etiquette, effectively handling difficult calls.
- Organized and edited digital images, ensuring quality standards were met before delivering them to clients.
Education
Associate of Arts - Journalism
Borough of Manhattan Community College of The City University of New York
New York, NY01-2021
Skills
- KPI Management
- Stakeholder Management
- Budget Control
- Relationship Building
- Adobe Creative Suite
- Customer Service
- Detail Oriented
- Social Media Tools
- Creative Problem-Solving
- Program Leadership
- Staff Management
- Customer Relationship Management
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Digital Marketing Specialist
Innovative Solutions Research & Consulting Services
04.2023 - 11.2023
Creative Project Manager
Upwork.com
12.2022 - 05.2023
Wedding Photographer
Frelancer
01.2021 - 12.2021
Associate of Arts - Journalism
Borough of Manhattan Community College of The City University of New York
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