Yan Wen
Los Angeles
Summary
International buying and operations professional with experience managing China DTC (Tmall) and retail channels for a U.S. contemporary fashion brand. Skilled in assortment planning, inventory management, cross-channel allocation, international pricing, and shipment coordination across APAC markets.
Overview
3
3
years of professional experience
Work History
Associate Brand Manager, APAC
FRAME
Los Angeles
07.2024 - 02.2026
- Allocated seasonal inventory across Tmall, two retail stores, and pop-up locations to align with channel demand and inventory depth strategy, ensuring optimal stock levels.
- Planned inventory coverage and shipment cadence to support major China promotional events including 6.18 and Double 11.
- Monitored weekly sell-through and inventory levels across China DTC and retail channels to enhance allocation efficiency and prevent stock imbalance.
- Directed cross-channel inventory transfers between Tmall and retail stores to maintain balanced inventory depth.
- Executed replenishment orders and stock transfers based on weekly sales performance.
- Created purchase orders for international shipments and tracked warehouse ETAs to support timely product launches.
- Coordinated with logistics, warehouse, and customer service teams to resolve shipment delays and discrepancies.
- Prepared weekly and quarterly sales performance reports covering sell-through, inventory productivity, and assortment performance.
- Partnered with Planning, Buying, Logistics, Retail, and E-commerce teams to execute international operations and align launch timing with local market demand.
- Supported store launches, capsule drops, and VM product needs for China retail locations and pop-ups.
- Owned seasonal China buys by quantifying assortments, preparing sales projections, and executing order entry for Tmall and retail channels.
- Developed RMB pricing aligned with currency fluctuations, duties, and local market positioning.
Brand Assistant, Asia
FRAME
Los Angeles
03.2023 - 07.2024
- Assisted in seasonal planning and order entry or APAC channel, supporting buying execution.
- Monitored sales performance and inventory levels, enabling weekly sell-through analysis and reporting
- Supported inventory allocation and stock transfer between warehouses, Tmall and retail locations
- Managed PO creation and shipment tracking, ensuring accurate product flow and timely delivery to meet operational goals
- Coordinated with logistics, customer service, and retail teams to resolve order and inventory-related issues, enhancing overall efficiency
- Reported on sales performance and inventory levels to support decision-making
Education
Bachelor of Fine Arts - Fashion Design
School of The Art Institue of Chicago
Chicago, IL08-2019
Skills
- International buying execution
- Inventory management
- Assortment planning
- Sell-through analysis
- Purchase order management
- Cross-functional collaboration
- Tmall operations
- Retail and e-commerce coordination
- APAC market operations
Websites
Languages
- English (Fluent, professional working proficiency)
- Mandarin Chinese (Native)
- Cantonese Chinese (Native)
- Korean (Conversational, strong listening comprehension)
Timeline
Associate Brand Manager, APAC
FRAME
07.2024 - 02.2026
Brand Assistant, Asia
FRAME
03.2023 - 07.2024
Bachelor of Fine Arts - Fashion Design
School of The Art Institue of Chicago