Yan Xu

Major Accomplishments:

• Launched highly successful Signature promotion offers across digital, retail, and national retail channels, expecting incremental financial benefits of 247 Million within 36 months.
• Conducted a comprehensive A/B test of the Signature $ saving user experience, resulting in actionable customer churn data insights that helped drive business growth.
• Designed and implemented an innovative wireless promotion enrollment process for National Retails, achieving an impressive 64% offer attach rate which exceeded the target by 24%.
• Developed and executed innovative promotional and retention strategies, including the introduction of New Rate Plans, to enhance customer loyalty and company revenue.
• Designed and deployed a reusable asset for catalog lookup, facilitating efficient access to system attributes such as discount codes and plan services order codes, enhancing operational efficiency and decision-making accuracy.
• Developed and maintained reusable assets for wireless offers and pricing plans, streamlining processes and ensuring efficiency in promotions management.

Key Responsibilities:

• Secured funding and resource approvals for various projects
• Managed the end-to-end process for launching key promotional offers, including leading cross-functional teams through project intake, requirements analysis, development, testing and lifecycle process.
• Partnered with SheerID to develop and execute strategies for the signature program's verification process, including comprehensive end-to-end testing and reporting management.
• Developed customer journeys for each key functional flow
• Collaborated with Legal and Pricing teams to develop pricing and content strategies
• Partnered with the reporting/data analytics teams to monitor post-launch success measures
• Created executive-level presentations to update senior leaders on project status and risks
• Ensured accessibility compliance was met
• Collaborated with GoToMarket team to create frontline training/videos for the representatives.
• Collaborated closely with IT backend systems teams (including ROME, TLG, CPE) to enhance a range of functionalities, supporting the launch of new offers and plans.
• Managed life cycle enhancements and tracked business case realization metrics.

Major Accomplishments:

• Provide guidelines and requirements analysis techniques to two (2) strategic digital scrum teams
  for delivery of approximately 100 enhancements, rapid deployment and incubator initiatives
  within a budget of $5.9 million annually; ensure less than 5% of monthly production defects due to missing requirements.
• Manage approximately 81 million mobile app logins per month with 78% success login rate for performing transactions and account management across major product lines including wireless, home phone, Uverse, etc.
• Transitioned user story writing to Behavior Driven Development (BDD) format then executed three
  (3) pilot projects for proof of concept which resulted in seamless integration between requirements and unit testing automation
• Executed on a mobile product strategy that achieves higher customer satisfaction illustrated by iOS app rating increasing and hundreds of millions of log-ins per month and billions of dollars in revenue per year.
• Implemented seven (7) key initiatives from requirements to development, testing and final releases that achieved a complete replacement of the mobile platform. As a result, mobile app landing view is in flexible framework with re-usable card templates and high quality of the visual design ; 90% of the mobile app screens leveraging microservices and Content Systems(AEM) which results in content changes without an app release.

Key Responsibilities:

• Manage team of System Analyst direct reports in two pivotal, strategic business functional mobile app and web landing/wireless services pages
• Responsible for end to end product delivery from idealization to develop the capabilities, feature sets to functionally user stories about 2,800 annually
• Responsible for user ability design/ test to optimize user experience in user interface and content
• Manage daily Agile scrum operations including daily stand up, user story prioritization, grooming, sprint/release planning and resource capacity planning across two (2) main scrum teams with approximately sixty (60) core team members from eight (8) cross functional segments
  
  

• Delivered and maintained user stories across three (3) digital experience portals with an average of 20 initiatives annually
• Developed business/system use case modeling to transform approximately 200 user stories per sprint with input from myAT&T Architects and Application Architects
• Performed key role in collaborating with business stakeholders to provide business scope requirements
• Supported two (2) scrum teams with approximately 30 developers through design and coding work to resolve technical issues needed for requirements clarification

• Applied RUP methodology to define proper process and tools for e-Business group and build reusable assets for future projects
• Developed and conducted offshore strategic research reports for Global CIO, produced analysis reports of AIG offshore vendors' capabilities and presented reports to CIOs and senior business managers
• Defined business functions and produced business requirements documents including high level business use cases, use case model and technical specifications for development team
• Managed SDLC (software development life cycle) and developed optimal project plan and project timeline