Yang Cheng

• Sourced and evaluated high-potential overseas startups, conducting market and technology research to identify companies suitable for Plug and Play’s innovation and accelerator programs.
• Screened startups based on technology innovation, scalability, and market potential, supporting the expansion of the global startup pipeline.
• Participated in a corporate innovation consulting project for a leading semiconductor company seeking to establish its own startup incubation program.
• Assisted in designing the incubator operational framework, including space planning, program structure, and startup engagement strategies.

Built Themed Gameplay from Scratch

• Analyzed player behavior data from Minecraft (daily active user profiles and popular mod preferences).
• Designed a medieval-themed exploration map and developed three core level mechanics.
• Produced detailed gameplay documentation and instructions.

End-to-End Event Planning: Creating a Benchmark Server Event

• Designed the large-scale “Relics Treasure Hunt Season” campaign to address the summer user activity decline.
• Created a dual-gameplay system combining map exploration + social referral mechanics:
  Players completing missions could unlock limited skins.
  Inviting new users granted treasure keys.
• The proposal was adopted by the department, leading to a 65% increase in concurrent server users during the campaign and was recorded as a team best-practice case.