Yan Lung Cheung
Newcastle,WA
Summary
Dynamic Digital Marketing Specialist with a proven track record at My.Belief, enhancing brand visibility through innovative SEO strategies and engaging social media campaigns. Detail-oriented and skilled in data analytics, I successfully boosted website traffic and cultivated strong customer relationships, driving significant improvements in conversion rates and user engagement.
Outgoing and driven, with solid foundation in digital marketing principles and techniques. Possesses in-depth knowledge of SEO strategies and proficiency in leveraging social media platforms. Committed to creating impactful digital campaigns that drive engagement and growth.
Offering blend of creativity and analytical thinking, eager to learn and develop in digital marketing environment. Brings foundational understanding of SEO and social media management, ready to be expanded upon. Ready to use and develop skills in content creation and data analysis.
Overview
2
2
years of professional experience
Work History
Digital Marketing Specialist
My.Belief
Tsim Sha Tsui, Kowloon, Hong Kong
09.2023 - 06.2025
- Implemented new strategies to improve click-through rates and conversion.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Cultivated a strong online community by engaging with followers, responding to comments and messages, and proactively addressing customer concerns.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Improved social media presence by creating and managing content across platforms, leading to higher brand visibility.
- Educated team members on latest digital marketing trends and technologies, fostering culture of continuous learning.
- Created content strategies for digital media.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
- Optimized website content and images to improve search engine rankings.
Education
Bachelor of Applied Science Digital Marketing - Digital Marketing
Bellevue College
Bellevue, WA06-2025
Skills
- Digital marketing
- Social media marketing
- SEO
- Detail-oriented
- Social media tools
- Digital marketing management
- Market research and analysis
- Marketing strategies
- Data analytics
- Google analytics
- Customer relationship management (CRM)
- Campaign management
- Web analytics
- Keyword research
- Competitor analysis
- Relationship building
- Campaign planning
- Client engagement
- Microsoft office
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Collaborated with team of 3 in the development of My.Belief's Uplift Campaign.
- Achieved 95% through effectively helping with Engagement Rates.
- Achieved 9600 followers through effectively helping with Content Writing and Advertising on My.Belief's Instagram 2 years.
- Supervised team of 5 staff members.
Languages
English
Full Professional
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Interests
- Local DJ in Seattle - DJ name goes by ALANJOGER
- Sharing travel tips, recommendations, and insights with fellow enthusiasts
- Web Development and Design
- Golf for 14 years
- Selling Art on online to global
- I enjoy helping others and giving back to the community
- Learning new cooking techniques and expanding my culinary skills
- Athlete Team Leader for 2 years in Hong Kong
- Rock Climbing
- Video Gaming
- Fashion and Style
- Road Trips
- Creative Writing
- Adventure Travel
- Sustainable Tech Innovations
Timeline
Digital Marketing Specialist
My.Belief
09.2023 - 06.2025
Bachelor of Applied Science Digital Marketing - Digital Marketing
Bellevue College