Yann-Giovanni Boulbain
West Hollywood
Summary
Proven track record of building, scaling, and restructuring and growing businesses across multiple industries. Expert in value creation, shareholders return (Private Equity firms, Board of Directors, Founders), measurable ROI, and executing M&A and exit strategies. Specialized in global revenue growth, branding, and operational leadership within the consumer-packaged goods sector-including Apparel, Fashion, Footwear, Sporting Goods, and Juvenile products. Multilingual: fluent in English, French, Italian, and Spanish. Dual citizenship (FR, US). Open to global relocation.
Overview
24
24
years of professional experience
Work History
Independent CPG Consultant
WHY-B
Los Angeles
01.2017 - Current
- Global growth, sales, branding, operational & financial optimization
- Full exit-strategy planning and execution
- Strategic advisory mandates or full-time CEO appointments
CHIEF EXECUTIVE OFFICER
LOULOU LOLLIPOP
Vancouver
05.2024 - 08.2025
- Spearheaded a comprehensive rebranding initiative (social media, packaging, logo design, trade show, retail concept)
- Executed a full-scale turnaround across financial, operational, marketing, and sales functions
- Restructured key departments and led recruitment for Sales, Marketing, and Finance teams
- Designed and implemented a strategic roadmap and go-to-market processes and set company's KPIs
- Drove top-line revenue and bottom-line profitability growth in preparation for a successful exit strategy
- Multimillion dollar globally recognized B-Corp Juvenile CPG company. Hard and Soft Goods (Apparel & Silicone toys)
GENERAL MANAGER - NORTH AMERICA
BIBS AMERICA
Los Angeles
08.2022 - 11.2023
- Launched U.S. subsidiary, managing entity setup, tax/regulatory compliance, 3PL selection & onboarding
- Hired Marketing, Operations, and Sales teams; led six independent reps
- Secured national accounts including Target, Walmart, Nordstrom, CVS, Walgreens & more
- Revamped Amazon & DTC strategy; implemented MAP pricing and U.S. distribution strategy
- $50 Million globally recognized Danish Juvenile CPG company. Hard goods (pacifiers silicone toys, and baby bottles)
CHIEF EXECUTIVE OFFICER
MOBYWRAP COMPANY & PETUNIA PICKLE BOTTOM COMPANY
Los Angeles
03.2017 - 01.2020
- Restructured, relocated, led current and hired new team. Synergized and merged both companies into one holding
- Doubled sales and tripled profits; executed a 3-year exit strategy resulting in successful sale to a private equity firm (Nov 2019)
- Unified company culture pre- and post-merger, driving accountability and boosting employee engagement
- Directed comprehensive rebranding and re-positioning efforts: (PR, visuals, packaging, logo, retail concepts, social media)
- Developed and implemented strategic roadmap and go-to-market processes to launch patented, award-winning products
- Built a global distribution network: Signed 12+ international distributors across 30 countries
- Negotiated key licensing agreements, including with Disney
- $50 Million globally recognized juvenile CPG companies. Hard and Soft Goods (Apparel, Bags & Accessories)
SENIOR VICE PRESIDENT GLOBAL SALES
ERGOBABY
Los Angeles
03.2011 - 12.2017
- Grew company revenue from $30M to over $100M and developed a strategic exit plan
- Repositioned brand, secured licensing deals, and established global distribution through international subsidiaries
- Led comprehensive rebranding, including visuals, packaging, logo, social media, trade shows, and retail concepts
- Restructured and expanded U.S. and global sales teams
- Reorganized European offices (Germany, France) and launched new offices in the U.K. and Canada, managing 30 employees
- Built a global distribution network: 29 new distributors across 50+ countries
- Centralized and optimized global e-commerce, social media, and Amazon operations
- Developed sales and distribution strategies to maximize profitability while controlling costs
- Designed and implemented a B2B website providing global sales tools
- Created and executed shop-in-shop initiatives, expanding presence to 500+ stores
- Negotiated licensing agreements for category extensions and co-branded products with VF Group, Disney, and Sanrio
- Led acquisition and sale of Orbit Baby (2011-2014); acquired Tula Baby in 2017 for $74M
- $100M+ globally recognized premium CPG company. Hard and Soft Goods (Apparel & Gear)
VICE PRESIDENT GLOBAL REVENUES
AFFLICTION CLOTHING
Seal Beach
01.2010 - 03.2011
- Developed and executed a global sales, distribution, and retail strategy
- Positioned the business for a successful $88M sale to a private equity firm, sold in 2017 to New Evolution Venture
- Designed and implemented a distributor-based retail and wholesale model aligned with a 2-year exit plan
- Built a comprehensive global distribution network (distributors, licensees, and direct retail channels)
- Created and launched international retail and shop-in-shop concepts, consistently surpassing profit targets
- $100+ million MMA (Mixed Martial Arts) and extreme sports-inspired lifestyle apparel, accessory and sponsorship company
DIRECTOR INTERNATIONAL REVENUES
SIGNAL PRODUCTS
Los Angeles
01.2006 - 12.2009
- Increased international sales from $92M to over $147M
- Strengthened distributor partnerships and expanded network to 25 retail and wholesale franchisees
- Launched 200 international shop-in-shop locations, boosting direct wholesale revenue and brand visibility
- Grew handbags' penetration in Guess Retail stores to over 20% of total store turnover
- $250+ million Fashion Accessory company. Exclusive handbags licensee with design, manufacturing, and worldwide distribution rights for Guess
DIRECTOR GLOBAL RETAIL
GUESS? INC
Los Angeles
01.2004 - 01.2006
- Increased direct and indirect (royalties) revenue from $700M to $1B
- Designed and executed la retail licensed concept
- Opened 200+ global retail stores through franchise partnerships
- Secured 15 retail franchisees for global project execution
- Launched 54 international stores in year one, followed by 50+ new store openings annually
- $1+ billion lifestyle apparel and fashion accessories company
DIRECTOR INTERNATIONAL SALES
SKECHERS USA, Inc.
Manhattan Beach
01.2002 - 01.2004
- Increased total company revenue from $900M to $1B
- Led a team of 14 international master distributors, fostering long-term partnerships
- Boosted sales by 20-30% across all territories
- Managed the launch of 16 international flagship stores, delivering quality and cost-efficient operations
- $6+ billion lifestyle footwear company
Education
Master's Degree - Administration
EUROPEAN BUSINESS SCHOOL
02.2022
Skills
- P&L
- Team Building
- Trend Analysis
- M&A
- Business Strategy
- KPI
- Brand Management
- B2B
- B2C
- D2C
- Exit Strategies
- Road Maps
- E-commerce
- Social media
- Private Equity
- BOD
- Founders
- Competitive Analysis
- Wholesale
- Retail
- Global Distributors
- Franchising & Licensing
- IP
- Trademarks
- Patents
Personal Information
Title: CEO
Personality Traits
ESTJ, Strategic, Command, Relator, Competition, Captain, Trailblazer
Timeline
CHIEF EXECUTIVE OFFICER
LOULOU LOLLIPOP
05.2024 - 08.2025
GENERAL MANAGER - NORTH AMERICA
BIBS AMERICA
08.2022 - 11.2023
CHIEF EXECUTIVE OFFICER
MOBYWRAP COMPANY & PETUNIA PICKLE BOTTOM COMPANY
03.2017 - 01.2020
Independent CPG Consultant
WHY-B
01.2017 - Current
SENIOR VICE PRESIDENT GLOBAL SALES
ERGOBABY
03.2011 - 12.2017
VICE PRESIDENT GLOBAL REVENUES
AFFLICTION CLOTHING
01.2010 - 03.2011
DIRECTOR INTERNATIONAL REVENUES
SIGNAL PRODUCTS
01.2006 - 12.2009
DIRECTOR GLOBAL RETAIL
GUESS? INC
01.2004 - 01.2006
DIRECTOR INTERNATIONAL SALES
SKECHERS USA, Inc.
01.2002 - 01.2004
Master's Degree - Administration
EUROPEAN BUSINESS SCHOOL