Yashvi Adhvaryu
Benton,AR
Summary
Results-driven marketing account professional with a demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships, and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities. Strong communicator with natural leadership talent and high energy.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Manager
MHP/Team SI
Little Rock
06.2022 - Current
- Led weekly client conference calls and created detailed reports, enhancing communication and aligning goals, which increased client satisfaction by 20%.
- Conducted market research on trends and consumer behavior, synthesizing findings into actionable insights, leading to a 15% improvement in client campaign effectiveness.
- Planned and executed initiatives to reach target audiences through appropriate channels, including social media, email, and TV, resulting in a 30% increase in overall engagement.
- Collaborated with internal teams of up to 10 members to address client needs, delivering integrated solutions that resulted in a 25% increase in client retention.
Owner
Cookie Crumble Bake Shoppe
Benton
01.2021 - Current
- Developed and implemented marketing strategies that increased sales by 25% within the first six months.
- Managed finances and implemented cost-saving strategies, achieving a 15% reduction in overhead costs.
- Delivered exceptional customer service, maintaining customer satisfaction and fostering repeat business.
Account Services Intern
MHP/Team SI
Little Rock
06.2021 - 08.2021
- Assisted account executives in planning and executing marketing campaigns, contributing to increased campaign performance.
- Conducted competitor analysis, which informed the development of marketing strategies that improved client market positioning by 10%.
- Participated in client meetings, gaining firsthand experience in client management and communication, leading to increased client satisfaction.
- Supported web/app audits and surveys, facilitating data-driven decision-making that enhanced user experience by 20%.
- Planned and executed social media and email marketing campaigns, resulting in a 25% increase in audience engagement.
Customer Representative
TJ Maxx
Benton
05.2019 - 02.2021
- Provided exceptional customer service, resulting in positive feedback and repeated business.
- Managed front-end duties, including cashiering, greeting customers, and processing returns, maintaining a 98% transaction accuracy rate.
- Assisted with inventory management and restocking, contributing to a 10% increase in store efficiency.
Education
BBA - Business Marketing And Management
University of Arkansas At Little Rock
Little Rock, AR05.2023
High School Diploma -
Benton High School
Benton05.2019
Skills
- Client Relationship Management
- Marketing Program Management
- Campaign Execution
- Project Management
- Advertising
- Account Management
- Brand Management
- Marketing Campaign management
- Social Media Marketing
- Marketing Analytics
- Campaign Reporting & Analysis
- Market Research
- Communication Skills
- Problem-solving aptitude
- Citrix Workspace
- Microsoft Office
- Google Analytics
- WordPress System Software
- Salesforce CRM Software
- HubSpot CRM Software
- Canva
- Hootsuite Social Platform
- Facebook Business Manager
- Mailjet/Mailchimp Email Marketing Platform
Certification
- Google Analytics Certification
- Google Display Ads Certification
- Project Management Professional Certification
Accomplishments
- Pumpkin Run Campaign for Le Bonheur Children's Hospital:
Led a marketing campaign to increase participation in the Pumpkin Run races across three locations. Utilized digital and print advertising strategies, resulting in a 30% increase in ticket sales from the previous year. Success was measured by tracking ticket sales and participant feedback. - Casino Themed Fundraising Foundation Event for Arkansas Urology:
Managed the creation of all marketing materials for a major fundraising event, including the logo, signage, banners, and invitation lists. Collaborated with a team of five to ensure cohesive branding and messaging, which contributed to a 40% increase in event attendance and a 25% boost in donations. Success was measured by event attendance and total funds raised. - Marketing Communications Capacity Building Consultation Program with Walton Family Foundation's Grantees:
Coordinated a marketing communications consultation program for nonprofits, working closely with nonprofit institutions and internal teams. Organized monthly and one-on-one consultation sessions, addressing specific marketing needs from program execution to completion. The program improved marketing effectiveness by 35%, as measured by participant satisfaction surveys and feedback. - Digital Marketing Campaigns for Harding University:
Executed digital marketing campaigns aimed at increasing graduate and undergraduate applications by retargeting at competitor university events. Led a team of three in developing and implementing strategies, resulting in a 20% increase in applications. Success was measured by the number of applications received and engagement metrics from digital platforms.
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Gujarati
Native/ Bilingual
References
References available upon request.
Timeline
Account Manager
MHP/Team SI
06.2022 - Current
Account Services Intern
MHP/Team SI
06.2021 - 08.2021
Owner
Cookie Crumble Bake Shoppe
01.2021 - Current
Customer Representative
TJ Maxx
05.2019 - 02.2021
BBA - Business Marketing And Management
University of Arkansas At Little Rock
High School Diploma -
Benton High School
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