Associate Digital Marketing Strategist
Ocean Shark LLC.
06.2024 - Current
- Develop and execute acquisition marketing campaigns across Instagram, Facebook, and LinkedIn, driving a 1.5% increase in audience growth, 21.8% engagement boost, and 275.7% reach increase.
- Managed influencer partnerships end-to-end: sourcing creators, negotiating rates, drafting creative briefs, and coordinating content approvals.
- Led data-driven optimization of paid campaigns, tracking KPIs via Google Analytics, and presenting insights to leadership for strategy iteration.
- Collaborated with designers to develop ad creatives, mockups, and copy for multi-platform digital ads.
- Conducted competitor and consumer landscape research to identify pain points and inform creative concepts.
- Spearheaded community management, strengthening customer relationships and enhancing brand perception through timely engagement.
- Innovated on content asset strategies, aligning them with emerging social media trends and user-generated content (UGC) formats.
- Contributed to revenue growth through campaign testing, including landing page funnel optimization and A/B testing of creative formats.
