Yasmin Cortez

TikTok and Instagram Live Events:

• Organize and host TikTok and Instagram Live events to connect with the community in real-time.
• Collaborate with influencers and brand ambassadors to increase reach and engagement during live sessions.
• Plan and execute interactive activities to encourage audience participation and feedback.

Metrics Reporting and Analysis:

• Generate regular reports using analytics tools (e.g., Facebook Insights, TikTok Analytics) to track key performance indicators such as engagement rate, reach, and conversion metrics.
• Analyze data trends to identify opportunities for growth and refine content strategies accordingly.
• Present findings and recommendations to stakeholders to drive informed decision-making.

Email Marketing and Newsletter Campaigns:

• Design and distribute newsletters using Mailchimp to keep the community informed about upcoming events, promotions, and important updates.
• Segment email lists based on user demographics and preferences to deliver personalized content.
• Analyze email engagement metrics to measure the effectiveness of campaigns and identify areas for improvement.

• Analytics and Reporting: Track and analyze key metrics and KPIs across TikTok, Instagram using various analytics tools to evaluate performance and inform future content strategies.
• Asset Management and Approval: Manage the workflow of new assets for Tiny Kitchen and Feast Your Eyes, including videos, images, and graphics, by overseeing the content creation pipeline from ideation to final delivery. Review and approve final cuts, ensuring they meet quality standards, messaging objectives, and platform specifications before publication.
• Branded Campaign Optimization: Continuously monitor and optimize content performance for our branded campaigns based on analytics insights, audience feedback, and industry trends to maximize engagement, reach, and conversions.
• Community Engagement: Foster community engagement on TikTok and Instagram by responding to comments, messages, and mentions, and actively participating in conversations to build relationships with followers.
• Strategy Development: Develop long-term content strategies, calenders and roadmaps for TikTok, Instagram, and email marketing channels, incorporating innovative ideas and tactics to drive growth and achieve business objectives.

• Monitored metrics and other KPIs such as redirects, clicks and bounce rates on Instagram posts and stories
• Designed & pitched daily Instagram story branded posts & games
• Identified/researched trends and sourced User Generated Content. Reached out to sources and managed for permissions for our channels
• Organized a content calendar and created copywriting for our platforms

• Manage and create content to post on social media platforms for K-EARTH 101.
• Create Articles/Blogs relating to entertainment, lifestyle and music.
• Planned, implemented and maintained successful SEO strategies.
• Proficient in Google, Facebook, Instagram and Twitter Analytics.
• Improved short- and long-term digital marketing strategies for the re-branding of K-EARTH 101 from 60's and oldies to '70s, '80s, 90's music.
• Developed and implemented strategic, social media marketing plan for our RADIO.COM App launch.

• Provided assistance to the Social Media Content Producer whenever needed in completing various tasks and special projects for 97.1 AMP Radio and 94.7 The WAVE.
• Attended events ex: American Music Awards to film, interview/photograph celebrities on the Red Carpet.
• Managed the company's online reputation under the supervision of the Content Producer and responded to both positive and negative posts in the most appropriate manner.
• Managed website, newsletters, wrote blog posts and attended music meetings.