Yasmin Espinal
Baldwin,NY
Summary
A recent media and communications graduate looking to leverage my journalism and digital marketing skills in a collaborative environment. Equipped with experience prioritizing consumer-facing content and communications across media and automotive industries through content curation, social media management, and client services.
Overview
9
9
years of professional experience
Work History
Administrative/Social Media Coordinator
A & E Auto Spa Inc.
Westbury, NY
05.2016 - Current
- Generate ideas for original content that resonates with target audience, including promotional events and contests to engage current customers and attract new ones.
- Manage customer service inquiries on social media platforms in a timely manner.
- Respond to comments and questions from followers in an engaging way that encouraged community building.
- Update customer information in databases regularly to ensure accuracy of records.
- Manage payroll processing for staff members.
- Generate invoices for clients and track payments received from clients.
- Schedule appointments and maintain and update appointment calendars.
- Research competitors' marketing strategies and tactics.
Journalist
The Catalyst
Old Westbury, NY
01.2023 - 05.2023
- Authored articles for the student newspaper of SUNY Old Westbury, including opinion pieces on current events, fashion and lifestyle, and restaurant reviews.
- Collaborated with senior journalists and editors to generate ideas for digital and print publications, including website, press releases, and social media content.
- Sourced expert opinions for stories from professionals in relevant fields.
- Monitored local, national and international events for potential story ideas through social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
- Created multimedia content for web-based platforms using photographed images.
- Adhered to a weekly publishing schedule set by senior editorial team, writing factually correct, concise and engaging news stories within tight deadlines.
- Proofread articles prior to submission for errors in grammar or syntax.
Sales Associate
Everything But Water
Garden City, NY
10.2014 - 07.2015
- Opened and closed the store and delegated tasks to associates.
- Arranged merchandise promotions with signage and appealing displays to encourage customer sales.
- Upsold additional items based on customer interests and needs.
- Built relationships with customers to encourage repeat business.
- Assisted customers with product selection, sizing, and styling.
- Provided accurate information about products, prices, and services.
- Greeted customers and provided exceptional customer service.
- Maintained cleanliness of store environment including floors, windows, and displays.
Education
Bachelor of Arts - Media & Communications
SUNY College At Old Westbury
Old Westbury, NY12.2023
Skills
- Copyediting and Proofreading
- Referencing and Citation
- Digital Marketing
- Social Media Management
- Conflict Resolution
- Market Research
- Brand Awareness
- Photo and Video Editing
Competencies
- MLA Style
- Canva
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe Dreamweaver
- Cargo Collective Site Builder
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Journalist
The Catalyst
01.2023 - 05.2023
Administrative/Social Media Coordinator
A & E Auto Spa Inc.
05.2016 - Current
Sales Associate
Everything But Water
10.2014 - 07.2015
Bachelor of Arts - Media & Communications
SUNY College At Old Westbury
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