Yasmin Ahmed Abdulkadir
Beijing,China
Summary
With over six years of experience as a seasoned digital marketing professional, I specialize in building and implementing content-driven SEO and email marketing strategies for small to medium-sized websites. At Evoke Motorcycles in Beijing, China, I successfully led small to medium teams to achieve impressive sales and traffic increases of up to 68%. My expertise lies in providing comprehensive digital marketing solutions, including effective campaigns and content marketing, to businesses. I possess strong skills in developing consumer insights-driven global marketing campaigns across various product, social, mobile, and paid media channels, which drive engagement and build brands. Additionally, I am proficient in a range of digital marketing tools, such as Wix, Photoshop, Illustrator, InDesign, iMovie, Google Analytics, Strikingly, SEMrush, and HubSpot.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Kindergarten Teacher
Ivy Kindergarten
Beijing, China
2022.08 - Current
- Accommodate different learning styles and instruction methodologies for pupils aged 2 to 6.
- Create an engaging learning environment that meets individual pupil needs.
- Develop a rapport with students to build trust and encourage their progress.
- Assist in planning and implementing school programs and other activities.
- Assess students' performance and progress regularly to ensure they are acquiring new skills.
- Maintain an open line of communication with parents and provide appropriate information.
Co-Founder/COO
Awake Humanitarian Foundation
, Nigeria
2020.08 - Current
- Oversaw monthly and annual financial reporting processes
- Developed scopes of work and managed deliverables for external partnerships
- Collaborated with consultants to supplement expertise when necessary
- Assisted in establishing and tracking progress towards organization-wide goals
- Actively participated in the development of new initiatives
- Initiated, managed, and strategically implemented new projects.
Kindergarten Teacher
Willpower Bilingual Kindergarten
Beijing, China
2021.01 - 2022.08
- Developed a comprehensive and diverse curriculum for children aged 2-5.
- Facilitated engaging and effective learning experiences on a daily basis.
- Adapted curriculum to meet the needs of a diverse range of learners.
- Established and communicated classroom rules to ensure safety and wellbeing.
- Incorporated new technologies, such as smartboards, to enhance the learning process.
Marketing Director
Evoke Motorcycles
Beijing, China
2019.01 - 2020.12
- Spearheaded a comprehensive marketing strategy encompassing SEO, SEM, brand awareness, email marketing, event planning, and social media management.
- Successfully established and nurtured relationships with potential clients while effectively managing work resources.
- Oversaw editorial design and production of communication tools, including advertising, reports, and monthly publications.
- Collaborated with executive staff to develop and execute digital and print media initiatives that enhanced brand awareness and promotion.
- Led the creative design for various digital and print assets, including the website, social media platforms, PR materials, and community engagement efforts.
ESL Teacher
World International English
Beijing, China
2019.01 - 2019.07
- Prepared students for university entrance applications and provided IELTS training.
- Instructed students in English as a second language, including Business English.
- Created customized lesson plans for students of varying English levels and abilities.
- Provided constructive feedback to students in a supportive manner to boost their confidence.
- Encouraged natural conversation by asking students additional questions in English.
Managing Director
African Style Architect
Abuja, Nigeria
2017.04 - 2018.12
- Efficiently organized photoshoots, events, and projects while scouting for models.
- Oversaw website creation and management, including SEO, email marketing, sales, and recruitment.
- Developed a comprehensive business plan that included short and long-term goals, strategic planning, and execution.
- Managed website optimization projects from conception to completion, adhering to budgets and timelines.
- Analyzed and reported monthly traffic analysis, resolving issues promptly to maintain strong customer relationships.
Digital Marketing and Social Media Executive
African Style Architect
Abuja, Nigeria
2017.02 - 2017.04
- Produced social media monitoring and effectiveness reports for senior management.
- Developed and implemented effective social media strategies for multiple companies.
- Collaborated with SEO team to optimize digital marketing campaigns.
- Conducted in-depth analysis of promotional campaigns and reported on their effectiveness.
- Measured ROI of social media initiatives and optimized tactics to boost returns.
Sales and Marketing Intern
Ori Animation Co, Ltd
Suzhou, China
2016.11 - 2017.02
- Redesigned company website interface and managed product marketing and sales.
- Identified film distributors in the MENA region and built relationships with potential clients.
- Supported the marketing department by generating leads and updating the client database.
- Streamlined customer relationship management and coordinated social media marketing and planning.
- Communicated with existing and potential clients through phone calls and email campaigns.
Product Management and Marketing Intern
Beko Electrical Appliances
Shanghai, China
2016.07 - 2016.10
- Generated and maintained marketing reports to analyze commercial market trends.
- Acted as a liaison between warehouse, sales, R&D, and finance departments and conducted data analysis.
- Prepared PowerPoint presentations for BOD meetings and conducted product marketing, including benchmarking.
- Designed marketing materials for existing and potential customers and conducted market research to analyze trends.
- Implemented new marketing strategies and campaigns and produced monthly marketing reports.
Human Resources Consultant
Revenue Mobilisation Allocation And Fiscal Commiss
Abuja, Nigeria
2014.08 - 2015.09
- Facilitated onboarding and provided training to new hires for alignment with business objectives.
- Screened and evaluated Finance department applications to ensure effective hiring.
- Communicated, trained, and interpreted HR policies and procedures to promote uniform understanding.
- Managed employee onboarding and training program to enhance staff development on HR policies.
- Provided advice to senior management on HR policy formulation and position description development.
English Tutor
Excel Training Centre
Irbid, Jordan
2012.02 - 2014.08
- Created and administered weekly lessons on reading, writing, grammar, and critical thinking.
- Implemented monthly assessments to track students' progress.
- Encouraged conversational skills using weekly prompts.
- Analyzed student progress and designed homework accordingly.
- Facilitated English language acquisition through reading various texts.
Human Resources Intern
Global Juris Consulting
Abuja, Nigeria
2013.06 - 2013.09
- Provided support in job analysis and placement within newly created range structures.
- Developed and maintained new hire folders and orientation paperwork, and recorded new employee entry activities.
- Coordinated training and events for all employees of the organization.
- Assisted HR generalists during onboarding and resignation processes and managed employee files.
- Organized and classified information based on content, purpose, user criteria, or chronological, alphabetical, or numerical order.
Education
Master of Science - Management
University of Liverpool
China 2015.09 - 2017.02
Bachelor of Science - Marketing
Yarmouk University
Jordan 2010.02 - 2014.08
Skills
SEO
SEM
Email Marketing
Content Marketing
Leadership and Team management
Social Media
Communication and Interpersonal
Teaching
Timeline
Kindergarten Teacher
Ivy Kindergarten
2022.08 - Current
Kindergarten Teacher
Willpower Bilingual Kindergarten
2021.01 - 2022.08
Co-Founder/COO
Awake Humanitarian Foundation
2020.08 - Current
Marketing Director
Evoke Motorcycles
2019.01 - 2020.12
ESL Teacher
World International English
2019.01 - 2019.07
Managing Director
African Style Architect
2017.04 - 2018.12
Digital Marketing and Social Media Executive
African Style Architect
2017.02 - 2017.04
Sales and Marketing Intern
Ori Animation Co, Ltd
2016.11 - 2017.02
Product Management and Marketing Intern
Beko Electrical Appliances
2016.07 - 2016.10
Master of Science - Management
University of Liverpool
2015.09 - 2017.02
Human Resources Consultant
Revenue Mobilisation Allocation And Fiscal Commiss
2014.08 - 2015.09
Human Resources Intern
Global Juris Consulting
2013.06 - 2013.09
English Tutor
Excel Training Centre
2012.02 - 2014.08
Bachelor of Science - Marketing
Yarmouk University
2010.02 - 2014.08