Yasmine Al-Nakeeb
Dubai
Summary
Results-driven Marketing & Social Media Specialist with a strong background in brand strategy, content creation, and digital marketing. Proven success in growing social media engagement to over 3M+ views across platforms. Passionate about building compelling brand narratives, executing impactful campaigns, and fostering strong audience engagement. Adept at managing marketing initiatives within the luxury, event, and creative industries.
Overview
9
9
years of professional experience
Work History
Sales & Marketing Coordinator
Hiba Jaber LLC
10.2023 - 01.2025
- Developed and executed social media marketing strategies to enhance brand visibility and engagement
- Managed content creation, including photography, videography, and graphic design for Instagram, TikTok, and LinkedIn
- Increased sales by 27% through digital marketing campaigns and data-driven insights
- Organized and managed brand presence at luxury exhibitions and events, ensuring impactful audience interaction
- Conducted market research and trend analysis to align marketing efforts with industry demands
Founder & Digital Marketing Manager
@cakeatelier.ae
06.2020 - 10.2023
- Founded and managed a successful digital-first brand, generating over 3M views across platforms
- Created and executed content strategies for Instagram, TikTok, and website, increasing engagement and customer inquiries
- Built a strong brand identity through storytelling, creative visuals, and audience-driven marketing tactics
- Designed and launched marketing campaigns, leading to increased sales and brand recognition
Clinical Coordinator (Marketing & Administration Focus)
Kanata Mews Clinic
01.2016 - 01.2020
- Managed internal communications and marketing materials for patient outreach and engagement
- Streamlined administrative processes, ensuring effective communication with clients and stakeholders
Education
Honors B.Sc - Biochemistry, Microbiology & Immunology
University of Ottawa
Ottawa, Canada06.2020
International Baccalaureate Diploma -
College Catholique Franco-Ouest
Ottawa, Canada06.2016
Skills
- Digital Marketing
- Content Strategy
- Social Media Growth
- Social Media Engagement
- Branding
- Storytelling
- Paid Ad Campaigns
- Consumer Insights
- Event Marketing
- Brand Promotions
Accomplishments
- Increased social media engagement to 3M+ views for @cakeatelier.ae through content marketing.
- Successfully transitioned creative skills into entrepreneurial and marketing success in the event industry.
Personal Information
Visa Status: Tourist Visa
Languages
Arabic
Native or Bilingual
English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working
Interests
- Enjoy hobbies that combine physical activity with outdoor exploration
- Interior Design
- I enjoy sketching and drawing, which helps improve my creativity and attention to detail
Timeline
Sales & Marketing Coordinator
Hiba Jaber LLC
10.2023 - 01.2025
Founder & Digital Marketing Manager
@cakeatelier.ae
06.2020 - 10.2023
Clinical Coordinator (Marketing & Administration Focus)
Kanata Mews Clinic
01.2016 - 01.2020
Honors B.Sc - Biochemistry, Microbiology & Immunology
University of Ottawa
International Baccalaureate Diploma -
College Catholique Franco-Ouest
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