Summary
Overview
Work History
Education
Skills
Software
Languages
Websites
Timeline
Awards
Hi, I’m

Yasmin Moura Hilton

Designer
Yasmin Moura Hilton

Summary

I'm a multidisciplinary designer with a passion for innovative solutions and a knack for connecting seemingly disparate ideas. My expertise spans graphic design, concept design, and visual merchandising within the retail and fashion industries. My current role as a Digital Graphic Designer at Samsonite allows me to leverage my creativity and problem-solving skills to deliver impactful visual designs, while my broader experience informs my approach to creating compelling brand experiences. I thrive in challenging environments where I can explore new perspectives and find creative ways to overcome obstacles.

Overview

11
years of professional experience
16
years of post-secondary education
2
Languages

Work History

Samsonite

Digital Graphic Designer
03.2023 - Current

Job overview

  • Visual Merchandising & In-Store Design: Independently spearheaded the expansion of visual merchandising initiatives into retail and wholesale channels
  • Successfully secured approval and rollout of a new Target display design to over 70 North American stores based on self-taught 3D modeling skills (software: SketchUp, Nomad and Blender)
  • Developed and presented Visual Merchandising concepts and materials for in-store displays
  • Actively researched and proposed new Visual Merchandising technologies and best practices for in-store and online
  • Conducted research and identified market trends to inform creative direction.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
  • Digital & Print Marketing: Designed and managed interactive online content (email templates, social media graphics, promotional artwork) for Samsonite and its portfolio of brands
  • Collaborated with e-commerce and marketing teams to ensure brand consistency and usability standards across all channels
  • Photography & Production: Closely collaborated with the photography team on photoshoot concepts and created digital and physical mockups for review and approval
  • Brand Strategy & Trend Analysis: Consistently monitored industry trends, competitor activities, and market research, effectively translating findings into design recommendations for new campaigns and product launches
  • Proactively identified opportunities for improving existing digital materials and website functionality
  • Teamwork & Initiative: Actively participated in the company's Diversity and Inclusion (D&I) committee, demonstrating commitment to company values
  • Successfully managed independent projects, consistently meeting deadlines and exceeding expectations, as demonstrated by excellent performance reviews
  • Adapted quickly to new project requirements by mastering unfamiliar software or learning new techniques as needed.
  • Participated in brainstorming sessions to generate innovative ideas for new projects or design improvements.
  • Contributed to the development of style guides and design standards to maintain brand consistency in all projects.
  • Effectively communicated design concepts through sketches, storyboards, wireframes, and renderings.
  • Produced detailed concept art, translating client requirements into visually compelling designs.
  • Continuously improved personal skills through ongoing education and professional development opportunities within the industry.
  • Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.

Aerie By American Eagle

Brand Ambassador
11.2022 - 12.2024

Job overview

  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
  • Educated consumers about product benefits, leading to increased interest and sales conversions.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Organized and stocked merchandise to keep necessary levels for sales demand.
  • Contributed to visual merchandising efforts by creating eye-catching displays that showcased featured products effectively.
  • Maintained store cleanliness, organization, and visual merchandising standards for an optimal shopping experience.
  • Maintained visual merchandising standards consistently throughout the store, creating an inviting shopping atmosphere for customers.
  • Assisted with visual merchandising tasks, creating appealing displays that showcased new products effectively.
  • Assisted in visual merchandising efforts to maximize product visibility and attract customer attention.

Instituto Singular - Mayra Gaiato

Art Director
01.2020 - 01.2021

Job overview

  • Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
  • Developed and designed digital and marketing print materials
  • Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
  • Designed layouts for educational online materials
  • Created some Instagram filters
  • Responsible for establishing, developing, and maintaining the visual identity of all digital and print media used across multiple departments
  • Established first brand book of the company by defining the brand identity and providing a visual guideline for future graphic/media development
  • Provided support developing designs as different departments needed
  • Promoted in 6 months from Assistant to Art Director
  • Responsible for the creation of the diversity and inclusion channel inside of the company, as well as its visual identity
  • Actively participated in meetings to brainstorm solutions while bringing a diverse point of view to different projects and new ways of pushing the brand
  • Led rebranding initiatives that effectively communicated company values while maintaining a contemporary aesthetic appeal.
  • Enforced uniform style guide for project consistency across contributors.
  • Collaborated with product development teams, infusing design thinking into new product lines.

Another Hot Brand

Graphic Designer
01.2020 - 01.2021

Job overview

  • Photo retouching of the raw pictures of the editorials
  • Contributed to creative process through original ideas and inspiration.
  • Researched and created presentations of trends, inspirations and ideas for the editorials campaigns
  • Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
  • Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
  • Made collateral to support various marketing campaigns and visually communicate concepts.
  • Built strong relationships with vendors such as photographers, printers, and illustrators to facilitate seamless project execution.
  • Optimized creative assets for web use by employing best practices in file formats, compression techniques, and mobile responsiveness considerations.
  • Increased customer engagement through the development of eye-catching social media graphics and ad campaigns.

CORPOREUM

Graphic Designer
01.2017 - 12.2017

Job overview

  • Designed e-mail marketing campaigns, html, and gif development
  • Designed digital assets for the Website, Instagram and ads
  • Organized the photoshoot production since: picking the models, working under the budget, choosing the location, photographers, make-up artist, scenario and presenting all to the Directors of the brand
  • Photo retouching
  • Development of digital and printed Lookbook version
  • Created final artwork mechanicals for production, facilitated specs to production partners and followed the process to completion, including approving color proofs, and attending press runs as needed
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Reduced production costs by negotiating better rates with print vendors.
  • Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Later in 2020, I was hired as a freelancer to design the digital materials such as: website banners, ads, social media posts/stories, e-mail marketing, and html.

Wöllner

Graphic Designer
01.2016 - 01.2017

Job overview

  • Researched print inspiration references through market, online, books, and archives
  • Created original prints for the 2015 summer collection in collaboration with the Senior Designer
  • Image editing for promotional material
  • Photo retouching and color correction for ecommerce products
  • Assisted with the development of the promotional and event packaging
  • Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Applied color theory and composition techniques to construct appealing designs.

SHOP126

Graphic Designer
03.2014 - 06.2015

Job overview

  • Digital Marketing: Email marketing campaigns
  • E-commerce & social media assets (banners, GIFs, Google Display ads)
  • Print Marketing: Gift kits (lookbooks, diaries, boxes)
  • Lookbooks, catalogs, promotional folders, window stickers
  • Created Apparel prints (printed & silk-screen) for 2015 summer collection
  • Brand & Visual Design: Brand identity development
  • Photo editing and color correction
  • Developed creative design for print materials, brochures, banners, and signs.
  • Worked closely with printers on color matching and proofing processes to ensure accurate reproduction of designs in printed materials.
  • Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
  • Created interior displays to promote products in alignment with corporate sales objectives.

Education

Universidade Federal Fluminense
Brazil

Bachelor's Degree from Industrial Design
01.2012 - 01.2018

University Overview

  • BSMP Scholarship - Brazilian Government Scholarship Recipient for English and Design studies in the USA
  • Thesis: The effects and design of a Bra for larger breast
  • Awarded 2nd place on O Globo (news and media company) for an assistive technology project for kids visually impaired and with physical limitations
  • Volunteer on Project Resound 2016 as Communication Specialist

Savannah College of Art and Design
Savannah, GA

Exchange Student from Industrial Design
01.2015 - 01.2016

University Overview

My studies focused on Fashion Marketing, Service Design, and Visual Merchandising. The aim was to provide specialized experience in product development within the fashion industry and to deepen my understanding of consumer behavior.

Illinois Institute of Technology
Chicago, IL

Academic Summer Research from Industrial and Product Design
01.2016 - Current

University Overview

Collaborated on a research project at the Illinois Institute of Technology, developing and testing methodologies to explore pre- and post-event experiences.

Skills

3D Software (Blender, SketchUp, Substance3D)

Software

Photoshop

Illustrator

Indesign

Blender

SketchUp Pro

Microsoft Office

AutoCAD 2D

AutoCAD 3D

Languages

Portuguese
Native or Bilingual
Spanish
Professional Working

Websites

Timeline

Digital Graphic Designer
Samsonite
03.2023 - Current
Brand Ambassador
Aerie By American Eagle
11.2022 - 12.2024
Art Director
Instituto Singular - Mayra Gaiato
01.2020 - 01.2021
Graphic Designer
Another Hot Brand
01.2020 - 01.2021
Graphic Designer
CORPOREUM
01.2017 - 12.2017
Graphic Designer
Wöllner
01.2016 - 01.2017
Illinois Institute of Technology
Academic Summer Research from Industrial and Product Design
01.2016 - Current
Savannah College of Art and Design
Exchange Student from Industrial Design
01.2015 - 01.2016
Graphic Designer
SHOP126
03.2014 - 06.2015
Universidade Federal Fluminense
Bachelor's Degree from Industrial Design
01.2012 - 01.2018

Awards

Awards

The Brazil Scientific Mobility Program (BSMP), Brazilian Government, 06/01/15, Scholarship to study abroad English and Topic related to my Undergrad major.

Similar Profiles

CREATE PROFILE
Yasmin Moura HiltonDesigner