Yasuko Rosie Madison
Glenside,PA
Summary
Experienced Adjunct Professor seeking opportunities in marketing, strategy, and management/organizational behavior. Dedicated educator with a proven track record of academic excellence and a passion for fostering collaborative environments. Skilled in curriculum development, student mentorship, and integrating educational technology. Reliable team player focused on achieving measurable outcomes and enhancing student success. Deep understanding of curriculum development and student engagement, with demonstrated ability to design innovative course materials and deliver lectures that enhance student learning. Experienced in delivering high-quality educational content and fostering student engagement through interactive teaching methods. Proactive and goal-oriented with excellent time management and problem-solving skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
48
48
years of professional experience
Work History
Adjunct Professor, Marketing and Human Resources
Arcadia University
01.2016 - Current
- Taught Marketing, Human Resources and International Organizational Behavior courses, providing instruction to undergraduate students for 6 academic years.
- Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on effective study habits.
- Graded quizzes, academic assignments, and simulation projects to provide students with timely academic progress information and feedback.
- Strengthened critical thinking skills in students through the incorporation of problem-based learning activities.
- Enhanced student comprehension by employing diverse teaching methods and incorporating multimedia resources.
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Increased student retention by providing individualized support and tailored feedback on assignments.
- Optimized assessment processes by designing rubrics that clearly communicated expectations for various assignments.
- Improved overall course quality through the implementation of regular evaluations, incorporating student feedback into future improvements.
- Boosted class participation rates by fostering a positive and collaborative learning environment.
Adjunct Professor, Marketing
Rochester Institute of Technology, Saunders SB
09.2010 - 12.2014
- Company Overview: Rochester Institute of Technology
- Prepared lectures, class activities and course exams focusing on the key areas of the marketing function as identified in College approved core curriculum objectives
- Created and graded course assignments to ensure students understood material and apply key concepts
- Utilized integrated multimedia approaches and instructional technology such as marketing simulation packages for both undergraduate and graduate courses
- Included HBR cases in graduate course assignments
- Courses taught: 9 undergraduate sections of 'Principles of Marketing', 2 undergraduate sections of 'Marketing Metrics and Research', 9 graduate sections of 'Marketing Concepts', 1 graduate section of 'Commercialization & Marketing of New Products', 1 EMBA section on 'Marketing Strategy'
- Rochester Institute of Technology
- Taught [Area of expertise] courses, providing instruction to up to [Number] undergraduate students.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
- Strengthened critical thinking skills in students through the incorporation of problem-based learning activities.
- Enhanced student comprehension by employing diverse teaching methods and incorporating multimedia resources.
- Boosted class participation rates by fostering a positive and collaborative learning environment.
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
Program Director, Future Business Leaders & Entrepreneurs (FBLE)
Rochester Center for Urban Entrepreneurship and Saunders College of Business
06.2014 - 08.2014
- Company Overview: Rochester Institute of Technology
- Responsible for the delivery and implementation of the program’s activities and achievement of identified objectives
- Managed the program’s day to day operations which included mentoring the college student coaches and high school student participants; engaging the local businesses community as partners for the student teams; interfacing with Saunders staff for program support
- Rochester Institute of Technology
Various Roles
Xerox Corporation
01.1977 - 12.2010
- Company Overview: Accomplished 33 year technical and marketing career with demonstrated successes in building and leading new organizations and marketing programs, developing strategic plans and implementing practical actions to drive business growth, market positioning and industry credibility
- Corporate Marketing – Developed an innate understanding of the value of a corporate mission and positioning strategy as an enabler to profit performance and not just a sales tool
- Product Marketing – Successfully launched products by understanding needs of the customer, the marketing and the sales organizations
- Effective at communicating both product and solutions value propositions for a global market
- Customer Service & Solutions – Positioned services as a viable revenue source by creating value for the customer
- Launched highly-successful profit centers by knowing what infrastructure is required, which services to offer and how to deliver them
- Accomplished 33 year technical and marketing career with demonstrated successes in building and leading new organizations and marketing programs, developing strategic plans and implementing practical actions to drive business growth, market positioning and industry credibility
Education
MBA -
Rochester Institute of Technology
01.1997
BA - History & Education
Lake Forest College
01.1972
Skills
- Online teaching
- Curriculum creation
- Innovative teaching
- Classroom management
- Classroom presentations
- Lesson development
- Student engagement
Additionalinformation
MKTG 230, Principles of Marketing, An introduction to the field of marketing, stressing its role in the organization and society. Emphasis is on determining customer needs and wants and how the marketer can satisfy those needs through the controllable marketing variables of product, price, promotion and distribution., MKTG 310, Marketing Metrics and Research, A study of research methods used to understand the changing needs of customers in order to guide the decision-making of marketing managers. Emphasizes the data-driven elements of marketing by integrating key marketing metrics with marketing research., MKTG 761, Marketing Concepts and Commercialization, An introduction to contemporary principles and practices of marketing. The course is structured around the process of marketing planning leading to the development of successful marketing strategies, including the commercialization of products and services in domestic and international environments., MKTG 778, Commercialization and Marketing of New Products, This course emphasizes the marketing and product strategy-related activities required to create, develop, and launch successful new products., MKTG 851, Marketing Strategy, A general management perspective on the critical impact of marketing in organizations. Topics include an overview of the marketing process, market research, segmentation, and target markets., Strategic Planning & Market Perception, Organizational Development & Financial Controls, New Market Entry & Product Launches
Affiliations
- Delta Mu Delta International Honor Society of Business
- Alpha Kappa Alpha Sorority, Inc.
Timeline
Adjunct Professor, Marketing and Human Resources
Arcadia University
01.2016 - Current
Program Director, Future Business Leaders & Entrepreneurs (FBLE)
Rochester Center for Urban Entrepreneurship and Saunders College of Business
06.2014 - 08.2014
Adjunct Professor, Marketing
Rochester Institute of Technology, Saunders SB
09.2010 - 12.2014
Various Roles
Xerox Corporation
01.1977 - 12.2010
BA - History & Education
Lake Forest College
MBA -
Rochester Institute of Technology
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