Yatzuri Thomas
Woodbridge,VA
Summary
Highly experienced Content Creator, Social Media Manager, Blogger, and Marketing Operations Specialist offering five years of experience successfully promoting brand awareness, effectively managing multiple territories, and expanding the customer base through cost-effective advertising strategies.
Overview
7
7
years of professional experience
Work History
Founder
Kids, Quarantine, And Me
07.2020 - Current
- Experience blogger with 2+ years of experience in creating content for a variety of topics. Skilled in SEO, WordPress, and social media marketing.
- Organized cross-promotional campaigns with other brands or partners, mutually benefiting both parties through increased exposure from shared audiences.
- Collaborated with influencers to create sponsored content, expanding brand exposure and attracting new followers.
- Enhanced brand awareness by creating engaging and shareable social media content.
- Edited and proofread drafts of articles and other documents.
- Created content for websites and online publications.
- Cultivated relationships within the travel industry by attending conferences, networking events, and participating in online forums.
- Choose cover photography or artwork, select fonts, and arrange designs to attract target readership.
- Photographed high-quality images for various print and digital projects.
Field Marketing Operation Specialist
MyEyeDr
01.2022 - 02.2023
- As a Field Marketing Operations Specialist, I work closely with leadership to create, execute, support, and measure MyEyeDr
- Local marketing initiative for over 900 locations
- Created Standard Operation Procedures for all Marketing cross-functional teams, including Accounting
- Created monthly reporting to track and provided leadership visibility on-field requests for marketing departments and actions taken
- Project manage and oversee MyEyeDr
- Construction projects for closing, moving, renovations, relocation, and newly built locations
- Oversee creative requests for marketing materials for over 900 locations
- Project manage MyEyeDr
- Local sponsorship requests and activations for over 900 locations
- Make recommendations tied to paid media, email campaigns, and brand materials, and create an email marketing calendar
- Write monthly newsletters including all company updates
- Build and execute local engagement initiatives to drive meaningful relationships
- Worked with departments across the company, including marketing and project management, in developing toolkits, blogs, and educational guides
- Supports Digital Marketing strategy team in asset management for digital marketing & paid media campaigns
- Works with the Digital Marketing Analyst to generate and analyze data to effectively measure success of digital campaigns and recommend optimization strategies
- Provides concrete overall campaign insights to address key strategic questions
- Produce marketing reporting, internal communications, and SharePoint site updates as directed by leadership
- Execute marketing communications to drive awareness and generate leads, including advertising, digital marketing, email marketing, webcasts, and media relations
- Support effective messaging across website, collateral, and proposal content as directed
- Update Google My Business listing for over 900 locations in Yext.
Regional Marketing Specialist
Pacific Dental Services
11.2017 - 01.2022
- This role utilizes analytical tools to capitalize on office-level opportunities and identify areas of improvement, assist Office Managers in research and development of optimal community events, programs, and partnerships to benefit the image of the office and gain trust within the community
- Coordinate and establish all marketing media placement on behalf of PDS-affiliated offices in Virginia, Maryland, and Massachusetts including print ads, flyers, direct mail, signage, community promotions, social media, online channels, and office and doctor-specific material to ensure quality and standardization
- Track, and understand office and regional metrics, establish and evaluate benchmarks for direct marketing campaigns to establish ROI
- Through relationships with Operations Managers, Regional Managers, Owner Doctors, Regional Specialty Managers, Regional Partner and National Support can provide input and implement various community events to properly connect with the local community, maximize the potential of patient leads, and ensure office engagement to deliver the Perfect Patient Experience to build positive word of mouth in the community
- Led a team of Marketing Assistants to develop a marketing strategy for the Virginia, Maryland, and Massachusetts Region with HR responsibilities including hiring, training, and developing team members.
Operation Manager Assistant
Pacific Dental Service
08.2017 - 11.2017
- Assist Operations Manager to achieve financial performance and revenue growth of Dentist of Sterling
- Properly use patient account software and maintain accuracy in records related to patient financial
- Address the needs of patients in a fast-paced culture by coordinating fees and insurance benefits for patients visiting general practitioners
- Educate patients on payment options and complete Insurance verification
- Secure patients' financial commitment to help them start best treatment possible.
- Maintained professional, organized, and safe environment for employees and patrons.
Education
Master Digital Marketing and Communication -
Capella University
Minneapolis, MN05.2020
B.S. Healthcare Administration -
Stratford University
Woodbridge, VA06.2017
Skills
- Social Media Management
- Writing Skills
- Project Management
- Blogging
- Content Creation
- Communication skills
- Website Maintenance
- Photography Editing
- Copy Proofreading
- Relationship Building
- Contract Negotiation
Languages
Spanish
Native or Bilingual
Timeline
Field Marketing Operation Specialist
MyEyeDr
01.2022 - 02.2023
Founder
Kids, Quarantine, And Me
07.2020 - Current
Regional Marketing Specialist
Pacific Dental Services
11.2017 - 01.2022
Operation Manager Assistant
Pacific Dental Service
08.2017 - 11.2017
Master Digital Marketing and Communication -
Capella University
B.S. Healthcare Administration -
Stratford University
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