Yaw Mensah Bonsu
New York,US
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
3
3
years of professional experience
Work History
Commercial Marketing Manager
Metropolitan Television Ghana
01.2018 - 11.2020
- Identified and developed strong networks and relationships for business opportunities and leveraging
- Provided competitive intelligence and insights to develop new and innovative products/segments
- Ensured marketing spend as per budget and calendar and oversee the achievement and maintenance of superior customer service levels and standards
- Led marketing team meetings to facilitate communication, encourage collaboration and foster a culture of continuous improvement.
- Spearheaded the launch of new products into the market by coordinating cross-departmental efforts from concept development to post-launch analysis.
- Identified potential partnership opportunities with complementary businesses for co-marketing initiatives resulting in increased exposure for both brands.
- Leveraged data analytics tools to track campaign performance metrics, identify areas for improvement, and guide future marketing initiatives.
- Formulated business development strategy and prepare content for online and social media platforms
- Developed alternative channels of revenue through events and other below the line activities.
- Work closely and collaborate with international media agencies to develop and disseminate communication materials to the target audiences.
- Provided monthly and quarterly reports on new product development, cost benefits and audience share
- Developed marketing and communication plans and defined strategies for growth
Education
Master of Arts - Marketing Strategy
University of Ghana
Accra, Ghana11.2016
Skills
- Creative Direction
- Persuasion and negotiation
- Social Media Campaigns
- Advertising Management
- Media Planning
- Consumer Behavior
- Teamwork and Collaboration
- Social Media Strategy
- Time Management
- Multitasking
- Attention to Detail
- Adaptability and Flexibility
- Microsoft Office
- Problem-solving aptitude
- Client Relationship Management
- Customer Relationship Management (CRM)
- Community Engagement
Timeline
Commercial Marketing Manager
Metropolitan Television Ghana
01.2018 - 11.2020
Master of Arts - Marketing Strategy
University of Ghana
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