Yazmin Alvarez
Phoenix,AZ
Summary
Socialite Entrepreneur & Mental Health Advocate.
Creative marketing professional with expertise across brand development, public relations, influencer relations, social media marketing. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations. Implementing strategic and tactical marketing and brand campaigns to drive engagement and platform awareness.
Overview
9
9
years of professional experience
Work History
Development Director
Gallienne's Girls Nonprofit Organization
06.2023 - Current
- Increased donor engagement by implementing strategic fundraising initiatives and campaigns.
- Managed grant proposals for successful funding acquisition, leading to expanded program offerings.
- Developed and executed annual fundraising plans, resulting in consistent revenue growth.
- Strengthened relationships with community partners through targeted outreach and collaborative projects.
- Maintained and updated influencer relationship management workflow.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Planned and executed successful PR events, ensuring positive exposure for the organization.
Founder
Mimi Creative Co.
01.2023 - Current
- Created organization's mission and vision statements for Management and Marketing values within the company.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Developed insights on marketing campaigns to assess performance against goals.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
Founder & CEO
Twothreetwothree
07.2022 - Current
- New business development
- Created organization's mission and vision statements in accordance to spreading mental health awareness.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Created and monitored promotional approaches to increase sales and profit levels.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Created reports and presentations detailing business development activities.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Marketing Director Hea
Nalía Swim
11.2020 - 06.2023
- Develop and timely execute impactful marketing strategies and campaigns.
- Manage all campaigns to budget and performance goals set in partnerships with leadership.
- Analyze, measure, and track performance of social media campaigns across platforms like TikTok, Instagram, Facebook, Pinterest, among others.
- Partner with influencers and content creators to produce campaigns for social media platforms.
- Outreach to brands and influencers to partner and generate cross brand awareness through social channels.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Develop project plans to launch new products and/or enhancements.
- Organized and executed robust, creative experiential marketing events.
Marketing Intern
Boss Ladies
01.2019 - 05.2020
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Collaborated with team members to help expand marketing channels.
- Performed market analysis and researched latest trends for social platforms
- Responded to email and social media messages according to prescribed policies.
- Created professional business correspondence, spreadsheets and presentations.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Worked with vendors to complete projects according to schedule and specifications.
Administrative Assistant
LA Fitness
04.2015 - 07.2019
- Scheduled office meetings and client appointments for staff teams.
- Executed record filing system to improve document organization and management.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
- Handled client correspondence and tracked records to foster office efficiency.
- Monitored supervisor's work calendar and scheduled appointments, meetings and travel.
- Coached new employees on administrative procedures, company policies and performance standards.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
Management Assistant Intern
Banner University Medical Center
01.2016 - 05.2016
- Conducted thorough research using diverse resources to assist professional staff with routine and special project tasks.
- Prepared and charted data and metrics for detailed status reports.
- Facilitated communication between internal and external project stakeholders to keep all parties well-informed.
- Sorted, opened and routed incoming correspondence and deliveries to help senior leaders respond quickly to business and customer requirements.
- Created and updated physical records and digital files to maintain current, accurate and compliant documentation.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
Marketing and Social Media Intern
D’Amantes Salon
11.2014 - 04.2015
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
- Identified effective promotional methods and negotiated media through market research.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Education
Bachelor of Science - Communication
Northern Arizona University
Flagstaff, AZ12.2021
Skills
- Prioritize, Multitask, Detail Oriented
- Critical Thinker, Self‐Starter, Leader
- Translate Spanish/English
- Software Proficiencies
- MS Office, Apple, HTML, CSS
- Social Media Platforms
- Marketing Program Management
- Google Analytics
- Interdepartmental Collaboration
- Engaging Content Development
- Research, Creative Mindset
- Optimize Content and Technology
- Campaign Performance Tracking
- Superb Written and Oral Communication
- Search Engine Optimization Expertise
- Customer Retention Strategies
Languages
Spanish
Native or Bilingual
Timeline
Development Director
Gallienne's Girls Nonprofit Organization
06.2023 - Current
Founder
Mimi Creative Co.
01.2023 - Current
Founder & CEO
Twothreetwothree
07.2022 - Current
Marketing Director Hea
Nalía Swim
11.2020 - 06.2023
Marketing Intern
Boss Ladies
01.2019 - 05.2020
Management Assistant Intern
Banner University Medical Center
01.2016 - 05.2016
Administrative Assistant
LA Fitness
04.2015 - 07.2019
Marketing and Social Media Intern
D’Amantes Salon
11.2014 - 04.2015
Bachelor of Science - Communication
Northern Arizona University
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