Yazmin Hernandez
New York,NY
Summary
As a Member Manager in Business Development, I use my knowledge of media and advertising strategies and my skills in lead generation and identifying customer needs through client presentations and communications to cement customer relationships, to increase retention, and to acquire news business. I am a social media and digital marketer with extensive knowledge and experience building brands and promoting services, products, and ideas. Bilingual in Spanish and English.
Overview
10
10
years of professional experience
Work History
Member Manager/Business Development Manager
Advertising Research Foundation
New York, NY
03.2022 - Current
- Build and maintain relationships with 500+ individuals at my 85 assigned companies and from 400 ARF member companies through a consultative process through regular in-person meetings to present key research findings and networking at ARF/MSI events.
- Companies include brands, adtech, agencies, retailers, and media companies, such as PepsiCo, Quaker Foods, Unilever, L’Oreal, Kellogg, Nestle, General Mills, Coca-Cola, Procter & Gamble, Nike, Pernod Ricard, IPG Media, Dentsu, Omnicom Media, Publicis, Amazon, Target, BJs, NBCU, Comcast, Netflix, Meta, Google, Starbucks, Pinterest, etc.
- Manage the renewal process for assigned members, including contracts and dues collection, to ensure prompt, accurate billing and payment to attain my revenue goal of $2,378,670.
- Secure sponsorships from leading companies in the industry to achieve the team's combined sponsorship goal of $1,000,000.
- Enhance our offerings by identifying opportunities to upsell contracts that align with member needs and support their business priorities.
- Analyze available member companies' usage metrics and data and work closely with member ambassadors to increase the value derived from memberships, participation, and sponsorships.
- Maintain a current understanding of industry trends that influence our members' businesses and stay up-to-date with new digital technologies and social media best practices.
- Undertake projects to increase membership value and engagement as well as revenue.
- Discuss the changing business terrain, specifically related to media and advertising, with members, including C-Suite level executives, via our Shopper Insights, Analytics, B2B, Cognition, Creative, Cross-Platform Measurement, Cultural Effectiveness, L.A. Media Research, Organizational, Pharma, and Social Councils.
- Upsell, Interpret, and align the research on evolving media and advertising strategies with members' strategic initiatives, business needs, and challenges resulting in sales of 10k+ each.
- Collaborate with Membership, Research, and Knowledge Center's leadership to educate decision-makers on the benefits of maintaining memberships.
- Lead and Represent the ARF's Young Pros Advisory Board as Social Chair and Content Creator for YP's Social Strategy/Content Marketing.
- Plan, create, schedule, and publish 20 to 25 original, high-quality content pieces per month in advance on the YP's Social Media Calendar, advertising events, programs, and opportunities.
- Administer all YP's social media accounts, ensuring up-to-date content to attract industry professionals via social media and create a strong network.
- Train Social Strategists Teams on the latest digital technologies and social media best practices.
Social Media Strategist Intern
Workplace Wingmen
New York, NY
05.2020 - 03.2022
- Developed and managed social media strategy.
- Analyzed business goals and developed a strategy to increase business by 20%.
- Measure eight social media campaigns' reach, impressions, growth rate, and engagement.
- Developed strategies to improve social media scores from 6% to 15%.
- Increased the social media presence by 25% via a network of professionals and influencers.
- Led a multidisciplinary Social Media team for Marketing, Sales, and Product Development.
- Track and analyze SEO of sites and make daily adjustments for content optimization.
- Utilize the latest social media best practices, technologies, and marketing tools.
Concierge Manager
Bryant Park Hotel
New York, NY
02.2015 - 04.2020
- Created luxury tourist experiences for 62% of hotel guests.
- Scheduled and supervised 12 co-workers’ productivity and operational efficiency.
- Managed Front Desk.
- Resolved guest issues.
- Oversaw front desk operations.
- Supported the Brand Image of a 5-star Hotel.
Education
Professional Studies Certificate - Marketing Optimization & Insights
New York University
New York, NY01-2024
MBA - Digital Media & Marketing
Fordham University Gabelli School of Business
New York, NY05-2021
Bachelor of Science - Exercise Science
Hofstra University
Hempstead, NY06-2013
Skills
- Sales
- Strategic Planning
- Presentations
- Departmental Manager
- Branding
- Brand Strategy
- Creative Ideation
- Critical Thinking
- Digital Media
- Media Management
- Problem Solving
- Sales Leads & Support
- Solution Oriented
- Strategy
- Storytelling
- Content Creator
- Upselling
- Advertising Research
- CPG & RMN Knowledge
- Client Retention
- Customer Relations
- Training & Mentoring
Honors, Certifications, & Accomplishments
- NYU Certification in Marketing Insights and Optimization
- GPA 3.99, Dean's List, Honors, Leadership Award. | MBA | Fordham Gabelli School of Business.
- Fordham Certifications: B2B Products & Services and Customer Journey Design
- Additional Certifications: Walmart Connect Retail Media, Google Ad Manager, and Hootsuite Platform
- Employee of the Month Three Times at The Bryant Park Hotel.
Timeline
Member Manager/Business Development Manager
Advertising Research Foundation
03.2022 - Current
Social Media Strategist Intern
Workplace Wingmen
05.2020 - 03.2022
Concierge Manager
Bryant Park Hotel
02.2015 - 04.2020
Professional Studies Certificate - Marketing Optimization & Insights
New York University
MBA - Digital Media & Marketing
Fordham University Gabelli School of Business
Bachelor of Science - Exercise Science
Hofstra University
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