Yazz Krdzalic

• Act as the voice of partners within the organization, advocating for partner needs and insights to refine ECS' partner value proposition, strengthening relationships, and increasing partner-driven revenue by 20% over a 7-month period.
• Design and implement scalable demand generation programs that empower regional partner marketing and sales teams.
• Collaborate with top strategic partners to create and execute tailored marketing plans aligned with joint go-to-market strategies, resulting in improved partner performance and co-marketing initiatives.
• Cultivate and manage high-impact partnerships with key industry players, generating a 50% increase in joint marketing initiatives and contributing to a 25% boost in annual revenue streams through co-marketing efforts.

• Developed and executed a comprehensive partner marketing and GTM strategy that fostered partner-driven revenue for the first time in the company's history, leveraging key alliances to expand market reach and enhance brand visibility.
• Designed and implemented scalable demand generation programs that empowered partners to execute marketing initiatives effectively, achieving a 25% increase in lead conversion rates across the partner ecosystem and a 20% boost in partner-initiated deals.
• Enhanced partner communication through personalized newsletters, webinars, pre-recorded sessions, and social media campaigns, improving partner engagement and satisfaction scores.
• Orchestrated high-impact partner events and marketing campaigns that elevated partner engagement and collaboration, contributing to a 50% increase in leads generated through partner channels and a 20% rise in new customer acquisition via co-marketing efforts.

• Analyzed market trends and customer needs to create hyper-targeted marketing strategies, resulting in successful penetration of three new markets and a 30% increase in customer acquisition within the first year.
• Developed and implemented strategic business development initiatives that led to a 25% increase in annual revenue by identifying and nurturing five new/large market opportunities while expanding the company's product/solution offerings.
• Continually maintained and improved company's reputation and positive image in markets served.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Generated sponsorships with five related and partnering entities, enhancing marketing objectives and contributing to a 40% increase in marketing reach and a 15% uplift in joint promotional campaign engagement.

• Leveraged the partnership ecosystem to enhance brand recognition and awareness, resulting in a 32% increase in web traffic and a significant uptick in inbound inquiries through co-marketing efforts over a 12-month period resulting in 12% total revenue increase.
• Designed and executed customer engagement campaigns that improved customer retention rates, fostering long-term relationships and enhancing customer loyalty.
• Developed targeted marketing strategies that utilized partnerships to amplify brand messaging, leading to an uptick in brand visibility within key market segments.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Devised content strategy to effectively engage target audiences.
• Improved website visibility through the development and implementation of SEO strategies, increasing website traffic by over 1000% during my tenure at the company, resulting in a significant rise in organic search rankings.

• Collaborated closely with regional sales teams to align marketing strategies with sales objectives, ensuring seamless communication and coordination across B2C and B2B business units on a national level.
• Developed and maintained comprehensive performance metrics dashboards to keep sales teams informed of campaign effectiveness, driving data-driven decisions that improved sales performance across the org.
• Led and mentored a team of high-performing marketing professionals, fostering a culture of excellence and innovation that resulted in improved campaign execution and increased team productivity.
• Designed and executed targeted marketing campaigns that successfully generated high-quality leads for customers, contributing to a an increase in client acquisition, budget spend, and retention rates.

• Developed and executed targeted SEM campaigns, optimizing ad spend and achieving a 25% minimum increase in qualified leads while reducing cost-per-acquisition.
• Optimized website content and structure for search engines, leading to a jump in organic search traffic and significantly enhancing lead generation capabilities.
• Conducted in-depth analysis of digital marketing campaigns, utilizing analytics tools to track performance and provide actionable insights that informed future strategies which improved ROI.
• Developed and executed A/B testing strategies to optimize campaign performance.

• Successfully operated as a data analyst, business analyst, and IT project manager for high-profile clients, including NCR, Cox Communications, and Bank of America, ensuring projects were delivered on time, within budget, and within scope.
• Focused on team development by mentoring client teams and fostering a collaborative environment that enhanced skill sets and improved project outcomes.
• Identified and implemented process improvements that streamlined project workflows, resulting in a reduction in delivery times and increased efficiency across projects.
• Discussed project progress with customers, collected feedback on different stages and directly addressed concerns.

Additional professional experience is available upon request.