Katie Gerashchenko
Summary
Enthusiastic and energetic leader. Over 20 years of sales, customer service, management and promotional experience with proven ability to increase sales and revenue. Passionate, creative and skilled trainer able to inspire others and multitask. Adapt easily to changes, trendy and technologically savvy with strong ability to communicate effectively
Overview
23
23
years of professional experience
Work History
Market Manager
Seasonal Roots
10.2024 - Current
Account Executive
NARS Cosmetics
04.2018 - 04.2020
- Managed team of Business Managers, Beauty Advisors and Freelance Artists across multiple retailers
- Educated, collaborated and strategized with external retail partners to drive sales and achieve/exceed company objectives
- Analyzed business needs and booked support
- Adhered to budgetary spend commitments
- Recruited and trained staff
- Conducted regular check-ins to assess needs and identify opportunities
- Created events around key launches
Lancôme Sales & Training Coordinator
NORDSTROM
10.2016 - 04.2018
- Managed and coached team of 16 employees on ways to increase department volume
- Analyzed business and developed strategies to ensure sales goals are achieved
- Planned and executed successful color, spa and fragrance events
- Recapped results following all events
- Partnered with DMs and ADMs to ensure excellent visual presentation
- Monitored product launches and GWP events to ensure accuracy
- Had 95% sell thru in new products following trend show
- Created and distributed monthly branching calendar
- Aligned schedule to hold strategy meetings
- Booked freelance support for counter events and high volume days at top doors
- Reacted to department needs and stock concerns
- Communicated with RDM and AE on regular basis
- Sent in accurate travel and expense reports with receipts monthly.
Lancôme Business Manager
NORDSTROM
02.2016 - 10.2016
- Supervised complete operations of cosmetic line, developing team of 4 highly productive beauty advisors
- Recruited, trained, coached, motivated and developed beauty advisors on company policies and procedures, product knowledge and personal/department productivity goals
- Alerted sales managers of needs and concerns of business and staff, communicated regularly with vendors, planners and buyers regarding stock needs, customer preference and special events
- Developed and implemented business-driven events and ensured proper execution to achieve counter productivity goals
- Reviewed and analyzed business performance of daily, weekly, monthly, seasonal and annual sales results.
Lancôme Counter Manager
MACY'S
01.2013 - 01.2016
- Managed team of 2 people
- Recovered 14% deficit in first year
- Increased My Client results by 19%
- Trained store on My Client resulting in 5% total store increase
- Surpassed historical volume of counter by 7%.
Personal Care Provider
CIRCLE OF FRIENDS LLC
01.2011 - 01.2013
- Assisted with personal care, administered medications, monitored physical therapy activities, reported and communicated client's needs to family members and doctors
Artist Manager/Event Coordinator/DJ/Producer
SELF EMPLOYED
01.2005 - 01.2010
- Coordinated details of over 300 events such as music concerts, charity events, promotional artist showcases, live internet radio broadcasts
- Calculated and adhered to budgets
- Scheduled performers, speakers, vendors, and participants
- Coordinated and monitored event timelines to ensure deadlines are met
- Initiated, coordinated and participated in all efforts to publicize event
- Hired staff to manage events
Assistant Store Manager
VICTORIA'S SECRET BEAUTY
01.2002 - 01.2005
- Trained store staff of 13 people and reviewed staff job results and needs with retail store manager
- Promoted sales by demonstrating merchandise and products to customers
- Identified and investigated customer complaints and service suggestions
- Maintained safe and clean store environment
- Managed inventory and responded to customer demand
- Provided quality service by establishing and enforcing organization standards
- Decreased shrinkage by 15%.
Education
Awards and Acomplishments
- NARS Be Authentic Award 2019
- Lancôme Nordstrom Trend Show Speaker with 12 shows completed
- Launched new Lancôme LTP technology and led the pilot to #1
- Launched new Lancôme luxury fragrance offering and led the pilot to #1
- Lancôme Coordinator Excellence Award 2017
- Lancôme Luxe Digital Training Award - #1 in the country, 2016
- Lancôme Elite - Award for Excellence, 2015
- Macy's MVC - Most Valuable Coach, 2015
- Macy's My Client Award - Outstanding results, 2015
- Macy's My Client Award - Outstanding results, 2014
- Macy's Make Magic - Driving & Making Results, 2013
Languages
Russian
Native or Bilingual
Timeline
Market Manager
Seasonal Roots
10.2024 - Current
Account Executive
NARS Cosmetics
04.2018 - 04.2020
Lancôme Sales & Training Coordinator
NORDSTROM
10.2016 - 04.2018
Lancôme Business Manager
NORDSTROM
02.2016 - 10.2016
Lancôme Counter Manager
MACY'S
01.2013 - 01.2016
Personal Care Provider
CIRCLE OF FRIENDS LLC
01.2011 - 01.2013
Artist Manager/Event Coordinator/DJ/Producer
SELF EMPLOYED
01.2005 - 01.2010
Assistant Store Manager
VICTORIA'S SECRET BEAUTY
01.2002 - 01.2005
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