Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Timeline
Generic

Yenie Lee

Jersey city,United States

Summary

MA in Psychology candidate at New York University with a unique perspective shaped by eight years of entrepreneurship, corporate work experience, and musical background, currently focusing on developing a strong academic foundation toward Clinical Psychology. Committed to learn with growth mindset and to synthesize this multifaceted skill sets with rigorous clinical training to contribute to evidence-based assessment, intervention, and the improvement of therapeutic outcomes for diverse populations.

Overview

12
12
years of professional experience

Work History

Founder & CEO

MATCHACHA SEOUL
Seoul, Korea
07.2016 - 12.2024
  • Company Overview: https://www.instagram.com/matchacha_official/
  • Defined and implemented a comprehensive brand strategy of MATCHACHA SEOUL by synthesizing diverse consumer insights, unique experience programs, and cohesive brand recognition across social media platforms.
  • Directed innovative space design and operational strategies that fostered deeper connections between customers and nature, resulting in receiving recognition as a pioneer to offer a distinctive tea experience.
  • Designed a series of thematic and immersive tea sessions and unique education content reflecting the brand's identity, directly attracting about 450 customers on average a month.
  • Spearheaded all stages of product development from discovering and forging collaborative partnerships with five major tea plantations, ensuring the consistency of high-quality production, and to crafting the final packaging.
  • Identified and executed partnership opportunities with both small and large, local and international businesses, resulting in mutually beneficial collaborations and refined brand visibility.
  • Cultivated a cohesive brand identity through strategic content planning, achieving over 50K impressions on a major social media platform while having targeted collaborations with other media outlets.
  • Conducted over 300 events both traditional and modern, spanning Korean, Japanese, and Chinese tea ceremony demonstrations to wellness programs.

Assistant MD Manager

Swarovski
Seoul, Korea
09.2014 - 09.2015
  • Executed seasonal buy of the crystal segment by incorporating detailed sales analysis, forecasting to identify key consumer trends, and ensuring a comprehensive final order input.
  • Developed product launch strategies by analyzing sales opportunities and inventory needs from 80 store locations, boosting customer interest through tailored merchandise selection.
  • Crafted and delivered engaging training presentations of new products for retail staff across stores that promoted collection knowledge and controlled customer engagement during launches.
  • Analyzed weekly sales data and inventory levels for 80 store locations, optimizing stock replenishment to improve product availability.
  • Engaged in bi-weekly site visits to different retail outlets, directly addressing operational challenges and fostering strong relationships with the sales team.

Assistant to Merchandising Department

Louis Vuitton Korea, LVMH
Seoul, Korea
06.2013 - 08.2014
  • Communicated with retail staff across 25 locations, delivering product performance metrics, optimizing strategic adjustments in merchandise selection and display, and inventory management to enhance targeted and personalized sales.
  • Championed high-profile client events by ensuring seamless logistics and communication with all partners involved.
  • Delivered training sessions for the sales team with a focus on product knowledge and consistent identity deliveries across stores.
  • Compiled comprehensive sales reports and market research reports, identifying key consumer trends to assist in product selection strategies for seasonal buying.

Contemporary Brand Team Assistant MD Intern

Shinsegae International
Seoul, Korea
12.2012 - 05.2013
  • Prepared in-depth analyses of market trends, consumer preferences, and competitor strategies to assist in buying sessions throughout the internship.
  • Processed a comprehensive stock movement to enhance stock efficiency and accuracy throughout the system for an improved product availability and sales outcomes.
  • Curated a merchandise arrangement and a layout for the opening of new retail locations.

Education

Bachelor of Science - Intl Tr & Mktg for Fash Indus.

Fashion Institute of Technology
New York City
05.2012

Associate in Applied Science - Fashion Merch Mgmt.

Fashion Institute of Technology
New York City
05-2010

High School Diploma -

W.J. Mouat Secondary Highschool
Canada, BC
05-2008

Graduate School of Arts And Sciences - Psychology

New York University
New York, NY

Skills

  • Entrepreneurial and growth mindset
  • Adaptability and flexibility
  • Interpersonal communication
  • Data analysis and strategic planning
  • Crisis management
  • Creative problem solving
  • Ethics and integrity
  • Microsoft Office Suite and Google Workspace proficiency

Affiliations

  • Dedicated over 10 years to classical piano study – developing perseverance, discipline, commitment, and continuous self-improvement

Languages

English
Full Professional
Korean
Native/ Bilingual

Timeline

Founder & CEO

MATCHACHA SEOUL
07.2016 - 12.2024

Assistant MD Manager

Swarovski
09.2014 - 09.2015

Assistant to Merchandising Department

Louis Vuitton Korea, LVMH
06.2013 - 08.2014

Contemporary Brand Team Assistant MD Intern

Shinsegae International
12.2012 - 05.2013

Bachelor of Science - Intl Tr & Mktg for Fash Indus.

Fashion Institute of Technology

Associate in Applied Science - Fashion Merch Mgmt.

Fashion Institute of Technology

High School Diploma -

W.J. Mouat Secondary Highschool

Graduate School of Arts And Sciences - Psychology

New York University

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