Summary
Work History
Education
Skills
Languages
Affiliations
References
Timeline
Generic

Yesenia Geller

York,Pennsylvania

Summary

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Work History

Marketing Associate

The Conference Board
New York, NY
2023 - 2024
  • Oversaw projects with team collaboration across multiple continents.
  • Worked alongside diverse teams to enhance brand strategies.
  • Created content for various digital channels, including websites and social media platforms.
  • Analyzed and reported on website analytics to improve digital marketing efforts.
  • Conducted customer surveys and gathered feedback on products to improve audience engagement.
  • Supported the marketing team in daily administrative tasks.
  • Summarized raw data and analyses and made recommendations based on findings.
  • Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
  • Managed diverse projects for data capture, storage and forecast analysis.
  • Interpreted, evaluated, and interrelated research data and developed integrated business analyses and projections for incorporation into strategic decision-making.

Caregiver, Geriatric Care

Caresify
York, PA
2023 - 2024
  • Encouraged independence while promoting self-care skills such as bathing, grooming and toileting needs.
  • Maintained accurate records of services provided, changes in client condition, medications administered and other pertinent information.
  • Created safe and positive living situations for clients by communicating with family and other staff about concerns or challenges.

BUSINESS ANALYST/Digital Media

The Conference Board
New York, NY
2019 - 2023
  • Gathered feedback from end users regarding usability issues related to applications or systems.
  • Translated user needs into actionable items that could be addressed by Marketing team.
  • Assisted in developing training materials for internal staff on new products or services.
  • Prepared documentation summarizing findings from stakeholder meetings.
  • Identified opportunities for higher efficiency and productivity through process automation initiatives.
  • Collaborated with stakeholders across departments to
  • Evaluated business processes for improvement opportunities through automation or streamlining.
  • Developed reports to track progress against key performance indicators.
  • Analyzed existing systems and processes to identify areas of improvement.
  • Undertook comprehensive project management duties, ensuring timely delivery of project objectives.
  • Created informative, actionable, and repeatable reporting that highlighted relevant business trends and opportunities for improvement.
  • Suggested changes to senior management using analytics to support recommendations and actively participated in the implementation of approved changes.
  • Delivered timely support by tracking issues and communicating resolutions to end users.
  • Developed and implemented data analyses, data collection systems, and other strategies that optimized statistical efficiency and quality.
  • Performed daily, weekly, and monthly reviews and analyses of current products using operational metrics and reports.
  • Generated custom reports summarizing business, financial or economic data to increase brand prominence.
  • Analyzed and tracked data to identify trends and provide recommendations.
  • Created and designed business intelligence dashboards and spreadsheets.

Department Assistant/Digital Media

The Conference Board
New York, NY
2018 - 2019
  • Performed data entry into various databases used by the organization.
  • Collaborated with other departments to optimize workflow processes.
  • Created detailed reports to help track and analyze departmental performance.
  • Developed tracking systems to monitor progress on projects and tasks within the department.
  • Managed daily operations, including scheduling meetings and coordinating resources.
  • Assisted in training new employees on relevant processes and procedures.
  • Designed and produced creative assets for marketing campaigns. (Assistant role)

Education

Bachelor of Science - Business Administration

Hartwick College
Oneonta, NY
05-2018

Skills

  • Data Management and analysis
  • Teamwork and Collaboration
  • Campaign Performance Tracking
  • KPI Tracking
  • Process Optimization
  • CRM Systems
  • Project Management
  • Microsoft Office Suite
  • Pivot tables
  • BI tools expertise
  • Quality Assurance
  • Interpersonal Communication

Languages

English
Professional
Spanish
Professional

Affiliations

  • Interior Design
  • House Flipping

References

References available upon request.

Timeline

Marketing Associate

The Conference Board
2023 - 2024

Caregiver, Geriatric Care

Caresify
2023 - 2024

BUSINESS ANALYST/Digital Media

The Conference Board
2019 - 2023

Department Assistant/Digital Media

The Conference Board
2018 - 2019

Bachelor of Science - Business Administration

Hartwick College

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Yesenia Geller