Yessica Salgado Quintana
New Palestine,IN
Summary
Dynamic content strategist with a proven track record at Indiana University Indianapolis, enhancing engagement rates by 6% through innovative internal communication initiatives. Proficient in Adobe Creative Cloud and skilled in visual storytelling, I excel in crafting compelling narratives that align with strategic objectives and foster collaboration across teams.
Overview
10
10
years of professional experience
Work History
Content Writer
Indiana University Indianapolis Division of Undergraduate Education
Indianapolis, USA
02.2025 - Current
- Researched and executed internal content strategies for approximately 4,500 faculty and staff university-wide, increasing awareness of company initiatives and raising engagement rates by 6%, measured by LinkedIn analytics.
- Led the creation and management of multiple editorial calendars, aligning content to meet strategic business objectives and deadlines.
- Collaborated with cross-functional teams to oversee internal and external stakeholder relations in authoring, editing, and publishing cohesive content across multiple channels, ensuring brand consistency and global connection.
Program Coordinator
Indiana Department of Transportation
04.2022 - 01.2024
- Streamlined critical communications between internal departments and external regulatory bodies, ensuring seamless information exchange and project alignment.
- Coordinated presenters and venues for district-wide conferences, facilitating communications to meet business objectives with agency partners.
- Audited and reviewed final records for construction projects before submitting them for closeout at the central office.
- Managed personnel details into PeopleSoft to communicate organizational changes and transformations.
Lead Master Stylist
JCPenney Salon
05.2015 - 03.2022
- Strategized and executed marketing campaigns focused on increasing sales and driving client retention; identified and sold additional services to add value to client engagements.
- Analyzed product and sales data to forecast inventory needs and report on performance, optimizing operational efficiency, and increasing client sales.
- Developed advanced techniques and customer service loyalty through experiential learning by staying updated on industry trends and best practices.
Education
Bachelors Degree - Communication Studies
Indiana University
IndianapolisAssociate of Arts - Liberal Arts
Ivy Tech Community College
Indianapolis, INSkills
- G-Suite
- Microsoft Office
- Adobe Creative Cloud
- PeopleSoft
- HubSpot
- Canva
- LiveWhale publisher
- MailChimp
- Slack
- Basecamp project management
- Copywriting and editing skills
- Photography mastery
- Creative writing
- Visual storytelling
- Communication strategy expertise
- Research and interviews
Languages
Spanish
Native/ Bilingual
Timeline
Content Writer
Indiana University Indianapolis Division of Undergraduate Education
02.2025 - Current
Program Coordinator
Indiana Department of Transportation
04.2022 - 01.2024
Lead Master Stylist
JCPenney Salon
05.2015 - 03.2022
Bachelors Degree - Communication Studies
Indiana University
Associate of Arts - Liberal Arts
Ivy Tech Community College
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