Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Yeyo Marquez

Yeyo Marquez

Miami,FL

Summary

Accomplished Vice President and Director of Production and Post Production with over three decades of experience in the advertising industry both domestically and internationally. Recognized for leadership in driving creative excellence, client satisfaction, and operational efficiency. Instrumental in transforming Alma into the largest and most awarded multicultural agency in the U.S and one of the most profitable agencies of the network. Adept at restructuring departments, mentoring talent, and enhancing post-production capabilities to deliver outstanding final products. Proven track record of developing award-winning content for leading brands. Committed to diversity, equity, and inclusion both internally and externally.

Overview

37
37
years of professional experience

Work History

VP / Director of Production

ALMA/DDB
11.2016 - Current

Enhanced Alma's post-production studio, boosting output capabilities by +80% and delivering exceptional final products to clients.

  • Revamped the Production department, finding new vendors, utilizing modern production technics, enhancing quality and increasing cost-effectiveness for all projects.
  • Mentored and developed new multicultural talent, increasing in creative output and a more collaborative culture.
  • Produced award-winning content for prestigious brands including McDonald's, PepsiCo, Molson Coors, Google, P&G, Wells Fargo, QuickBooks, and State Farm, leading to client satisfaction.
  • Key contributor to Alma's numerous industry accolades, including 35 Cannes Lions and recognition as Effie Awards' Most Effective U.S. Agency.

Executive Producer, In-House Studio

ALMA/DDB
07.2016 - 11.2016
  • Transformed a post-production studio into the flagship revenue-generating department for ALMA/DDB, achieving a 50% increase in revenue.
  • Designed and developed the In-House studio, boosting profitability by +48%.
  • Led studio operations with innovative leadership and strategic negotiation skills, securing high-profile projects and enhancing team performance.
  • Optimized operations, resulting in a 60% increase in profitability and the recruitment of top-tier creative editors, GFX/VFX animators, and audio engineers.

Executive Producer

The Cut Club!
07.2015 - 06.2016
    • Directed day-to-day operations of the creative editing team, ensuring 100% on-time and within-budget project completion.
    • Collaborated closely with clients, enhancing post-production processes and delivering superior visual effects, animations, and graphics.
    • Supervised shoot productions, achieving a seamless integration of visual effects and optimal final product delivery.
    • Organized and distributed assets efficiently, managing third-party vendor relationships and logistics, resulting in reduction costs.
    • Ensured top-notch quality control, leading to high client satisfaction and successful project outcomes.

Executive Producer / Production Director

ARCO Publicidad
07.2003 - 06.2014
  • Developed and managed the Production Department, leading a team to execute high-quality projects.
  • Established state-of-the-art edit suites and recording studios, increasing production quality and efficiency.
  • Achieved remarkable growth, making the Production Department the most profitable within the organization with a +80% growth rate between 2006-2008.

Post & VFX EP / Sales for LATAM

Deep Blue Sea / Broadcast Video
06.2000 - 06.2003
  • Directed sales and production efforts across BVI offices, managing Latin American projects and increasing regional revenue by 40%.
  • Cultivated strong client relationships, negotiating effectively and expanding business opportunities in Latin America.

VFX Producer

Deep Blue Sea / Broadcast Video
08.1998 - 06.2000
  • Led planning, scheduling, and budgeting of VFX projects, ensuring 100% adherence to timelines and financial constraints.
  • Primary contact for clients, providing timely updates and managing expectations, resulting in high client satisfaction.
  • Collaborated with directors, VFX supervisors, and artists, delivering high-quality visual effects that enhanced storytelling and project success.
  • Negotiated contracts with external vendors, ensuring adherence to quality standards and timely deliverables.
  • Monitored budgets closely, identifying cost-saving opportunities and maintaining projects within financial limits.

Broadcast Producer

Grey Advertising
07.1995 - 07.1998
  • Oversaw production of broadcast content for various clients, consistently delivering projects on time and within budget.
  • Managed all aspects of production, ensuring seamless execution and high client satisfaction.
  • Collaborated closely with creative teams, bringing client visions to fruition while maintaining brand consistency and quality standards.

Producer

Leo Burnett
06.1990 - 06.1995
  • Coordinated tasks efficiently in fast-paced environments, ensuring seamless project execution.
  • Demonstrated meticulous attention to detail and strong organizational skills, delivering projects on schedule and within scope.
  • Fostered collaboration with stakeholders, vendors, and talent, nurturing positive working relationships and successful project outcomes.

Creative Editor

Leo Burnett
01.1988 - 06.1990
  • Transformed raw content into captivating narratives, enhancing content quality and impact.
  • Developed compelling stories while maintaining brand voice and style, leading to successful project completions.
  • Collaborated effectively with writers, designers, and clients, significantly improving content quality and client satisfaction.

Education

Bachelor of Arts - Communications

University of Puerto Rico - Humacao
Humacao, PR
05.1988

Skills

    • Creative Vision
    • Revenue Maximization
    • Negotiation
    • Production Management
    • Post-Production and VFX Expertise
    • Talent Development (Mentoring upcoming generation)
    • Problem Solving
    • Client Orientation
      • Quality Assurance
      • Process Improvement
      • Detail Oriented
      • Cost Effective Management
      • Diversity, Equity, and Inclusion Advocacy
      • Multi-Cultural Understanding
      • Bilingual (ENG and SPA)

Accomplishments

  • 35 Cannes Lions: Recognized for excellence in advertising including 1 Silver and 2 Bronze in 2023 and 2 Gold, 1 Silver, and 1 Bronze in 2022.
  • Most Awarded Campaign in the World: Contributed to the success of "Better with Pepsi" named the most awarded campaign in the world by Ad Forum in 2022.
  • Omnicom University Advanced Management Program 2023
  • Effie Awards' Most Effective U.S.Agency: Helped Alma become the first multicultural agency to receive this prestigious recognition.
  • 2024 FIAP Metal Juror

Timeline

VP / Director of Production

ALMA/DDB
11.2016 - Current

Executive Producer, In-House Studio

ALMA/DDB
07.2016 - 11.2016

Executive Producer

The Cut Club!
07.2015 - 06.2016

Executive Producer / Production Director

ARCO Publicidad
07.2003 - 06.2014

Post & VFX EP / Sales for LATAM

Deep Blue Sea / Broadcast Video
06.2000 - 06.2003

VFX Producer

Deep Blue Sea / Broadcast Video
08.1998 - 06.2000

Broadcast Producer

Grey Advertising
07.1995 - 07.1998

Producer

Leo Burnett
06.1990 - 06.1995

Creative Editor

Leo Burnett
01.1988 - 06.1990

Bachelor of Arts - Communications

University of Puerto Rico - Humacao
Yeyo Marquez