Yeyre Reiter
SPANAWAY,Washington
Summary
Diligent Channel and Alliances Professional with a proven track record in managing partner relationships and executing strategic initiatives to drive revenue growth. The blend of leadership and interpersonal skills together with my passion for training and development has allowed me to successfully lead collaborative campaigns and activities to drive partner engagement and impactful results.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Sr. Global Partner Enablement Manager
Alteryx
01.2023 - 12.2024
- Global partner enablement strategy leader, curator and project manager.
- Cultivated a minimum of two scalable enablement activities quarterly with cross-functional stakeholders to drive partner sales and pipeline growth.
- Led key partner enablement projects ensuring timely completion and effectiveness of global initiatives.
- Responsible for two monthly newsletters for partners and internal Alliance Managers for communicating program-related changes and/or updates in addition to partner enablement news
- Collaborated with teams including regional partner marketing, sales enablement and sales engineering teams to plan and execute partner facing events
Partner Marketing Manager
Alteryx
08.2021 - 01.2023
- Enhanced partner relationships by creating and implementing comprehensive marketing strategies.
- Improved communication between internal departments by developing collaborative tools and processes specifically tailored to support partner marketing activities.
- Developed quarterly co-marketing campaigns for improved brand recognition and drive revenue growth.
- Collaborated with cross-functional teams to plan and execute successful partner marketing campaigns and events to drive lead generation and pipeline growth.
- Monitored and reported on key performance metrics to track campaign effectiveness and ROI.
Partner Marketing Manager- HP, HPE, Intel & Microsoft
Zones
02.2020 - 08.2021
- Responsible for joint marketing and enablement programs for four top tier partners to increase and maintain brand awareness.
- Established relationships with key stakeholders at each managed partner in the ecosystem to drive pipeline and revenue growth.
- Managed a budget of $250,000 per quarter of marketing development funds to create strategic marketing campaigns internally and externally.
- Coordinated and executed partner events and industry tradeshows in partnership with these managed partners.
- Optimized partner marketing budgets allocation by analyzing campaign performance data ROI and reallocating resources accordingly.
Program Manager, Microsoft Azure
Zones
01.2019 - 02.2020
- Managed complex project timelines and market development funds budgets for Microsoft Azure-based initiatives.
- Developed and executed Azure migration strategies for multiple enterprise clients.
- Led cross-functional teams to successfully adhere to Microsoft Azure cloud solutions and implementations.
- Led executive level engagements across the company to communicate and optimize our services offerings and execution.
- Effectively manage marketing plans to support growth and drive Microsoft Azure consumption
Partner Program and Product Manager
Zones
04.2016 - 01.2019
- Monitored partner performance and provided feedback on areas of improvement.
- Prepared and presented reports on status of revenue growth across the cybersecurity category and initiatives.
- Facilitated workshops and conducted one-on-one training with inside sales account executive to drive pipeline growth.
- Executed go-to-market plans and demand lead gen activities to drive brand awareness and pipeline growth.
- Facilitated stakeholder meetings and presentations to communicate product offerings and roadmap
- Reported on key metrics including pipeline revenue, ROI for partner program, exceeding revenue and gross margin goals by 12% YOY.
Education
Bachelor's Degree - Marketing
University of Rhode Island
Kingston, RI 08.1994 - 05.1998
Skills
- Strategic Partner Management
- Communications
- Budgeting and resource management
- Cross-functional collaboration
- Training and development
- Project management
- Problem-solving
- CRM management
Social Links - Linkedin
https://www.linkedin.com/in/yeyrereiter-322b53123/
Awards
U.S. Channel Partner of the Year 2021 for Go-To-Market
Issued by Intel · Apr 2021
Languages
Spanish
Native or Bilingual
Timeline
Sr. Global Partner Enablement Manager
Alteryx
01.2023 - 12.2024
Partner Marketing Manager
Alteryx
08.2021 - 01.2023
Partner Marketing Manager- HP, HPE, Intel & Microsoft
Zones
02.2020 - 08.2021
Program Manager, Microsoft Azure
Zones
01.2019 - 02.2020
Partner Program and Product Manager
Zones
04.2016 - 01.2019
Bachelor's Degree - Marketing
University of Rhode Island
08.1994 - 05.1998
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