YI WEI
Bruce
Summary
Dynamic marketing professional with experience at Imminently, where I led market expansion strategies and delivered award-winning presentations. Proficient in competitive analysis and customer research, I excel in cross-cultural teamwork and project coordination, leveraging tools like Excel and Canva to drive actionable insights and strategic clarity.
Overview
2
2
years of professional experience
Work History
Marketing experience
Imminently
07.2025 - 11.2025
- Led market screening and expansion strategy for Imminently (RegTech SME), delivering a full go-to-market plan, including segmentation, positioning, pricing, alliance structure, and local compliance strategy.
- Conducted a competitive analysis of the target market's ecosystem, generating customer insights and practical market-entry recommendations based on industry pain points and platform capability gaps.
- Delivered a conference-style pitch to the client, presenting a phased alliance model and implementation roadmap; awarded Client’s Favourite Award for strategic clarity and practicality.
Volunteer
Clothing the Loop – Sustainable Fashion Festival
10.2025 - 10.2025
- Supported event flow, onsite visitor engagement, booth setup and activity coordination.
- Maintained visitor queues, signage, and workshop transitions for over 1,000 attendees.
- Collaborated with designers, NGOs and community stakeholders supporting Canberra’s circular fashion ecosystem.
Marketing experience
Students Choice Startup
07.2025 - 10.2025
- Conducted end-to-end research design: questionnaire design, sampling, data cleaning and analysis.
- Delivered insights on student digital behaviour, willingness-to-pay, subscription drivers and UI/UX trust cues.
- Final report ranked 1st (HD) in class; praised for analytical depth and actionable recommendations.
Intern
Porsche China
10.2023 - 02.2024
- Processed 100+ purchase and sales orders using Kingdee ERP; improved workflow accuracy and consistency.
- Analysed common bottlenecks and proposed two workflow optimisation suggestions, improving team efficiency.
- Coordinated vehicle and parts sales documentation; ensured compliance in cross-border financial procedures.
- Developed a visual order-tracking sheet enhancing transparency across sales and after-sales teams.
Education
Master of Arts - Marketing Management
Australian National University
Canberra, ACT06-2026
Master of Arts - Marketing
Henan Agricultural University
China07-2024
Skills
- Tools: Canva, Excel (Vlookup, Pivot), GA4 (basic), Meta Ads (basic), Kingdee ERP
- Marketing: Social media content planning, customer research, competitive analysis, campaign planning
- Soft Skills: Cross-cultural teamwork, stakeholder communication, project coordination
- Languages: English IELTS 75 Mandarin Native
Timeline
Volunteer
Clothing the Loop – Sustainable Fashion Festival
10.2025 - 10.2025
Marketing experience
Imminently
07.2025 - 11.2025
Marketing experience
Students Choice Startup
07.2025 - 10.2025
Intern
Porsche China
10.2023 - 02.2024
Master of Arts - Marketing Management
Australian National University
Master of Arts - Marketing
Henan Agricultural University