Years of Marketing Experience
Yianni Garcia
Bilingual Mortgage Loan Originator NMLS #2144913
Miami Beach,FL
Summary
Results-oriented professional with 15 years of marketing experience looking to transition into mortgage origination. A growing realtor network in FL, CO, PR and NY is complimented by a proven track record of success, a strong acumen for relationships, a passion for the mortgage business and a continuous improvement philosophy.
Overview
15
15
5
5
Years of Mortgage Marketing Executive Experience
1
1
Language: Spanish
1
1
Licensed in FL, CO, NY
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Work History
CMO
Nationwide Mortgage Bankers
Melville, New York
12.2020 - 04.2021
- Oversaw development of traditional and social media marketing campaigns to drive sales and client engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed a strong employee brand to drive branch manager and operations recruiting within a competitive talent market.
- Helped Loan Officers foster new business through virtual realtor events focused on digital marketing trends.
- Interviewed, supervised and motivated six staff members to achieve optimal productivity.
VP Marketing & Communications
Lennar Mortgage
Miami, FL
05.2019 - 12.2020
- Promoted to build growth marketing strategy, managed 9 direct reports and reported to the President and CIO.
- Deployed marketing automation programs contributing to 10% increase in Lennar business capture and 25% increase in revenue from refinance business.
- Rebuilt Marketing Department while reducing operating cost by $1mm through the development of existing employees, and leveraging third-party service providers.
- Created Digital Sales team, a new function to support conversion of internet generated leads through live chat, email and phone. This team supported the field in closing over 850 loans in first 6 months of operation.
Digital Mortgage Director
Lennar Mortgage
Miami, FL
07.2017 - 05.2019
- Promoted into innovation and product management role to lead the company's largest digital transformation initiatives.
- Redesigned website to provide a modern and mobile-friendly experience that caters to the unique needs of all buyer personas.
- Implemented Blend's digital mortgage solution, achieving 100% field adoption within 90 days and reducing loan origination cost by $1,000 per loan in 12 months.
- Created customer experience function, effectively driving a customer centric culture shift through reporting, gamification, education and coaching, and improving customer satisfaction scores by 10% and NPS by 25%.
Customer Engagement Manager
Lennar Corporations
Miami, FL
06.2015 - 07.2017
- Led the development of a Home Progress app enabling customers to visually track the construction of their homes from the mobile phone.
- Enhanced customer management experience, expanding capabilities to include home maintenance tools and content, integration with third party service providers.
- Developed an online marketplace of retail vendors for new homeowners, increasing incremental revenue through partner commissions.
Senior Strategist
PwC Digital Services
Hallandale Beach, FL
09.2012 - 06.2015
- Led large-scale digital transformation engagements in the health, hospitality, retail, and tech verticals, working directly with C-level marketing, operations and technology leaders.
- Led website redesign and eCommerce strategy for ADT.com, leading to an 18% lead conversion increase, 10% sustained increase in average order value and a 21% reduction in customer care call center volume.
- Led strategy for reinventing guest management technology roadmap for one of the world's largest hotel brands, leveraging expertise in user research, journey mapping and persona development to enable associates to better serve guests globally.
- Developed content strategy for one of the largest health insurers in the U.S., leading to a 9% boost in online conversions and recognition by Forrester for delivering the top digital buyer experience in the insurance vertical post Healthcare Reform.
VP, Social Strategy
McCann Worldgroup
New York, NY
05.2011 - 09.2011
- Developed digital and social media brand campaigns for Weight Watchers, increasing online subscription sales by 15% while improving customer retention and satisfaction scores.
- Informed mobile product development for Weight Watchers based on social media trends analysis around nutrition, weight loss, and fitness.
- Formalized a social strategy agency capability/offering and helped expand digital business with traditional advertising clients.
Social Media Manager
McGraw-Hill Companies
New York, NY
05.2010 - 05.2011
- Promoted from the Education business to develop a global social media strategy for all core businesses.
- Developed McGraw-Hill's and Standard & Poor's first social strategy, organizational models and measurement frameworks, expanding internal capabilities for digital and social marketing globally within 12 months.
- Created a social media council of 400 employees globally providing a centralized hub for best practices and training across all business units.
- Adopted cost-effective social media management and monitoring solutions to measure efficacy of initiatives in meeting business objectives.
Marketing Specialist
McGraw-Hill Education
New York, NY
01.2009 - 04.2010
- Recruited to grow new online learning start-up for higher education.
- Delivered 500% growth in user registrations and secured a CODiE and Webby Award nomination within the first 6 months in the role.
- Orchestrated student ambassador programs in 50 universities with a team of three marketing coordinators.
- Created a product advisory and research committee of top technology professors to successfully develop new product features around the needs of university faculty and students.
Senior Agent
Undercurrent
New York, NY
04.2008 - 10.2008
- Executed a social marketing and content strategy initiative for the launch of the 1 Series BMW, which lead to over 1 million organic views (before ad buys) and mainstream media recognition in the first month of the campaign.
- Orchestrated viral video series and social campaigns recognized by The New York Times and The Wall Street Journal as the most successful social campaign to ever promote a Broadway show.
- Managed a team of two junior agents and up to nine virtual agents and freelancers to create, manage and grow Pepsi's social channels across a variety of product brands.
Digital Marketing Associate
Digital Influence Group
Boston, MA
06.2007 - 03.2008
- Orchestrated the first blogger relations and social marketing campaigns in the pharmaceutics and biotech industry.
- Gathered patient and doctor research to drive the development of the first private doctor-to-patient online community for urologists.
Education
Bachelor of Science - Communications, Public Relations and New Media
Boston University
Boston, MA 09.2003 - 01.2007
Skills
Business Development
undefinedAccomplishments
2019 Digital Mortgage Conference
Achieving 100% Digital Mortgage Adoption
Additional Information
2019 Housing Wire
Webinar: Does Your Company Have a True Digital Strategy?
Community
2016 - Present
Dolphin Cancer Challenge
Serve as Team Ambassador for the Dolphin Cancer Challenge, helping raise funds for innovative cancer research at Sylvester Comprehensive Cancer Center.
Timeline
CMO
Nationwide Mortgage Bankers
12.2020 - 04.2021
VP Marketing & Communications
Lennar Mortgage
05.2019 - 12.2020
Digital Mortgage Director
Lennar Mortgage
07.2017 - 05.2019
Customer Engagement Manager
Lennar Corporations
06.2015 - 07.2017
Senior Strategist
PwC Digital Services
09.2012 - 06.2015
VP, Social Strategy
McCann Worldgroup
05.2011 - 09.2011
Social Media Manager
McGraw-Hill Companies
05.2010 - 05.2011
Marketing Specialist
McGraw-Hill Education
01.2009 - 04.2010
Senior Agent
Undercurrent
04.2008 - 10.2008
Digital Marketing Associate
Digital Influence Group
06.2007 - 03.2008
Bachelor of Science - Communications, Public Relations and New Media
Boston University
09.2003 - 01.2007
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