Yinghan Li

Work History

Self-employeed

Wuhan, Hubei

05.2021 - 03.2022

Participated in the online store development and platform operation of the project.
Took charge of the registration of original intellectual property rights and trademarks; online store graphic design; brand logo design; product layout display; and product detail page design.
Initiated Red Book account, including homepage conception, typesetting, and release, and used Photoshop, Meitu,
Used multiple software to complete the image design and typesetting, and wrote the Red Book tweets, with more than 80 original tweets; - During my work, the brand operated well, and the click-through rate increased by 30%.
Showed understanding of customer's personal style and preferences when offering product advice.

Michael Kors

Wuhan, 中国

01.2021 - 04.2021

Engaged in the warehouse’s incoming and outgoing work, daily maintenance, and inventory quantity management; assisted the manager to complete the daily inventory; and completed the transactions; - Cooperated with the manager to deal with unexpected situations in the process of goods distribution and transportation, and ensured that the goods were delivered on time from point to point; -Undertook the statistics of warehouse logistics data; coordinated and communicated with the finance department and the sales department; -Ensured facility maintenance, display, and management; controlled inventory status; and ensured material and equipment supply.
Analyzed problems, identified solutions, and made decisions.
Completed research, compiled data, updated spreadsheets, and produced timely reports.

Gucci

Shanghai, 中国

11.2019 - 03.2020

Participated in PR event planning and brainstorming, wrote press release-The North Face
-Assisted the supervisor to complete the daily communication between customers, media, agents, and stylists; cooperated and coordinated artists and Internet celebrities; collected media exposure links; and wrote weekly and monthly reports; -Followed up the planning and implementation of the event process, including the event time and content, assisted the supervisor in drafting the communication plans, including the content of the brand presentation and the presentation form; communicated with the official websites, local websites, and magazines; issued press releases after the events; and invited the TV station and the media to complete the on-site interview and live broadcast; - Participated in event planning, confirmed the content of the events; the form of display, the expected effect; the time of the events, etc.
With the media and brokers, wrote the public relations manuscripts for the events, and issued the invitation letters to the media KOLs.
Projects
Online Store Operation, Group Project Hubei, CHN

Original Brand Proposal

Wuhan, 中国

04.2019 - 06.2019

Group Project Hubei, CHN, used the Internet to collect market information on light luxury and niche designer brands, and conducted SWOT analysis, runway analysis, and single product analysis of competitors, audience groups, sales, and website operations; - Selected brands with similar positioning such as Ellassay and Lancy, analyzed brand history, audience, etc., and wrote the market research report and competitive product analysis report; - Made in-depth design plan, brand trend analysis and brand proposal,and used Photoshop to make its logo, promotional album, and ready-to-wear album, and completed the exhibition design and store display design. Initiated the BS-business proposal.
Accomplished multiple tasks within established timeframes.
Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
Assessed supplier quality to maintain tight cost controls and maximize business operational performance.