Yini "Anna" Zhang
Iowa City,IA
Summary
Flexible hard worker ready to learn and contribute to team success. Displayed excellent communication and interpersonal skills while interacting with many types of personalities. Innovative Advertising Intern with three years of experience. Skilled at both traditional and digital marketing to stay focused for long hours and follow directions well. Proficient in social media management and platforms including but not limited to TikTok, Instagram, and Facebook.
Overview
5
5
years of professional experience
Work History
President of Student Organization
Heart Workshop
08.2022 - Current
- Enhanced campus culture by promoting diversity and inclusion initiatives.
- Developed a comprehensive marketing strategy to raise awareness of the services and resources available through the division, ultimately increasing student engagement.
- Introduced innovative technology solutions to improve communication between students and staff members in various departments across campus life services.
Social Media Manager
Jinmailang Entertainment
09.2022 - 09.2023
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Social Media Marketing Executive
Dingle Group - Argentina Branch
05.2022 - 08.2022
- Analyzed performance metrics, making data-driven adjustments to optimize results for various platforms.
- Collaborated with marketing teams to develop cohesive digital strategies, resulting in increased conversions and sales.
- Managed company''s reputation by monitoring and addressing feedback on social media channels, ensuring positive customer experiences.
International Student Ambassador
University of Iowa
08.2019 - 05.2022
- Assisted in increasing international student enrollment by collaborating with the admissions team on recruitment initiatives.
- Managed onboarding procedures for incoming freshman, easing transition into university life.
- Authored press releases and communications materials to share vital information and promote intended message.
- Maintained professionality and efficiency while working closely with leadership.
Education
Bachelor of Arts - Communication Studies
University of Iowa
Iowa City, IA07.2024
Skills
- Social Media Management
- Event Planning
- Relationship Management
- Interpersonal Communication
- Team Development
- Video Editing
- Fluent in Chinese and English, comprehensive in Spanish
- Experience with Remote and In-person Modality
- Problem Resolution
- Strategic Planning
Languages
Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Spanish
Professional Working
Timeline
Social Media Manager
Jinmailang Entertainment
09.2022 - 09.2023
President of Student Organization
Heart Workshop
08.2022 - Current
Social Media Marketing Executive
Dingle Group - Argentina Branch
05.2022 - 08.2022
International Student Ambassador
University of Iowa
08.2019 - 05.2022
Bachelor of Arts - Communication Studies
University of Iowa
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