Yining (Cecily) Zhou
Queens
Summary
Versatile and detail-oriented candidate with a background in Visual Communication Design (BFA, Parsons) and Visual Arts Administration (MA, NYU). Demonstrates strong interdisciplinary training in marketing, business, and art management. Experienced in branding, graphic design, market research, and arts administration. Brings a thoughtful, cross-functional approach to both creative and strategic tasks. Seeking roles in marketing or visual arts administration where design sensibility meets organizational impact.
Overview
4
4
years of professional experience
Work History
Freelance Designer
Independent
New York
08.2020 - 08.2024
- ndependently completed projects for promotional posters, brand campaigns, and social media content.
- Developed creative concepts and provided multiple design solutions tailored to clients’ brand identities.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator), ensuring high-quality visual outcomes.
- Maintained clear communication with clients, offering professional design advice to optimize visual impact and message delivery.
Livestream Operations Manager
Dongsheng Media Co
Guangxi
10.2022 - 03.2024
- Conducted market research and analysis to develop operational strategies for talent development and content promotion.
- Recruited and trained new streamers, providing operational guidance to enhance their performance and online influence.
- Planned and executed online and offline campaigns to boost exposure and user engagement.
- Designed promotional materials and collaborated with Tiktok’s in-house design team to support event marketing.
Market Researcher
LINC Chic
New York
11.2023 - 11.2023
- Participated in a seven-day market research project in New York, focused on the fashion industry.
- Collected and analyzed market data and consumer trends to assess the brand’s global competitiveness.
- Proposed design and branding strategies based on consumer preferences, and visual presentation analysis.
Education
MA in Visual Arts Administration - Visual And Art Administration
New York University
New York, NY05-2026
Bachelor of Arts - Communication Design
Parsons The New School
New York, NY05-2024
Skills
- Design Tools: Adobe Illustrator (AI), Photoshop (PS), InDesign (ID), Figma
- Front-End Development: HTML, CSS
- Marketing & Strategy: Market research, brand promotion, social media management, campaign planning
- Arts Administration: Visual communication design, UX/UI design, data analysis & strategy formulation
- Accounting: Basic bookkeeping, financial record management, familiarity with budgeting and reporting
- Appraisal: Cataloging and valuation of artworks and collectibles; assessing provenance, condition, and market value
Accomplishments
- Parsons School of Design Scholarship | $52,000
- Parsons School of Design | Nominee for Honors Graduate
Timeline
Market Researcher
LINC Chic
11.2023 - 11.2023
Livestream Operations Manager
Dongsheng Media Co
10.2022 - 03.2024
Freelance Designer
Independent
08.2020 - 08.2024
MA in Visual Arts Administration - Visual And Art Administration
New York University
Bachelor of Arts - Communication Design
Parsons The New School
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