Yinka Bishi
Brooklyn
Summary
Strategic communications expert with a track record in crisis, financial, and corporate communications for high-profile clients across diverse sectors. Demonstrated success in providing real-time monitoring, client-ready analysis, and concise written briefings in dynamic environments. Skilled in managing M&A, restructuring, and crisis response initiatives while overseeing daily operations for continuous accounts.
Overview
4
4
years of professional experience
Work History
Analyst
TrailRunner International
New York
01.2025 - Current
- Support day-to-day execution of strategic communications engagements across crisis, financial, and corporate communications for clients including Columbus McKinnon Corporation, Chegg, NETGEAR, BNSF, Environmental Defense Fund, UFCU, and the University of Tennessee.
- Conduct real-time monitoring of traditional media, social media, investor, analyst, and regulatory activity to maintain situational awareness across always-on and sensitive accounts.
- Draft client-ready daily, weekly, and ad-hoc monitoring reports and written analysis based on media coverage, financial disclosures, legal filings, and market signals.
- Support high-stakes and sensitive communications, including a $1B+ M&A transaction (Columbus McKinnon / Kito Crosby), company-wide restructuring announcements (Chegg), and crisis response (EDF) and issues management engagements.
- Manage daily account operations and reporting for financial services, higher education, technology, nonprofit, and association clients, including UFCU, University of Tennessee, California Gaming Association, and Axiom.
- Assist with media relations preparation, including journalist research, briefing materials, and outreach coordination, while operating with discretion and urgency in high-pressure environments, including outside standard business hours.
Assistant Account Executive
Burson (Hill and Knowlton)
New York
08.2024 - 10.2024
- Managed accounts for clients including P&G, Ford Motors, and U.S. Cotton Trust Protocol.
- Tracked media coverage, compiled press clippings, and analyzed impact for client visibility.
- Supported planning and execution of events such as product launches and quarterly reports.
- Monitored news and social media for potential issues affecting clients, reporting findings to the team.
- Organized meeting agendas, took minutes, and followed up on action items post-meetings.
- Developed campaign strategies and assisted account teams with client management and execution tasks.
- Gathered data on demographics, market trends, and competitors to drive creative strategy.
- Analyzed cultural and digital trends to identify opportunities for innovative client campaigns.
- Coordinated project timelines and deliverables across multiple teams.
Creative Strategy Intern
MultiiMedia
New York
06.2024 - 08.2024
- Managing the account of clients such as P&G, U.S Cotton Trust Protocol, Ford Motors and U.S Cotton Incorporated with day-to-day tasks related to client management, media monitoring, and campaign ideation.
- Tracking and monitoring media coverage for clients, compiling press clippings, and analyzing the impact of the coverage.
- Supporting the planning and execution of client events such as product launches, press releases, and quarterly reports.
- Monitoring news and social media for potential issues that could impact clients and reporting them to the team.
- Taking meeting minutes, organizing agendas, and following up with action items after team meetings.
Public Relations Intern
Coyne PR
Parsipanny
09.2023 - 12.2023
- Assisted the account teams with day-to-day tasks related to client management, campaign execution, and media outreach for clients such as Cera Ve, Alka-Seltzer, Vichy, Miralax, and TUMS.
- Stayed up-to-date with relevant news, media outlets, and social media platforms to monitor client mentions and industry trends.
- Conducted research on influencers, media outlets, and industry events to identify potential partnership and collaboration opportunities.
- Crafted compelling and targeted pitches for media outreach and public relations campaigns.
- Writing content for client blogs, newsletters, or internal communications.
- Tracked media coverage for clients and compiling press clippings or coverage reports to present to the team or clients.
- Assisted with drafting media pitches and sending them to targeted media outlets under supervision.
Legal Assistant
Amity & Suleman, P.A
Greenbelt
01.2022 - 08.2022
- Built relationships with clients and prospective clients through phone, e-mails, and in-person communications.
- Gathered and organized documents, statements and evidence needed for trials and cases.
- Managed the calendars of two attorneys; scheduled meetings, interviews and appointments with clients and other lawyers.
- Responded to inquiries about services, provide information and guidance to potential clients.
- Organized, maintained, and filled legal documents, including contracts, and discovery materials.
- Kept detailed records of case files and ensuring that they are up-to-date and easily accessible.
- Ensured that all documents were error-free, properly formatted, and met legal standards.
Education
Bachelor of Arts - Public Relations
Seton Hall University
South Orange, NJ05-2024
Skills
- Written communication
- Crisis management
- Media monitoring
- Strategic communications
- Client relationship management
- Campaign strategy development
- Event planning
- Problem solving
- Press release writing
- Verbal communication
- Social media strategy
- Crisis communication
- Event coordination
- Content creation
Activities
- Public Relations Student Society of America (PRSSA)
- The Litore Agency
- Pre-Law Students Association
- African Student Association
Timeline
Analyst
TrailRunner International
01.2025 - Current
Assistant Account Executive
Burson (Hill and Knowlton)
08.2024 - 10.2024
Creative Strategy Intern
MultiiMedia
06.2024 - 08.2024
Public Relations Intern
Coyne PR
09.2023 - 12.2023
Legal Assistant
Amity & Suleman, P.A
01.2022 - 08.2022
Bachelor of Arts - Public Relations
Seton Hall University