Yixiang Kong
New York,NY
Summary
Data-driven Economics student searching for an internship opportunity to apply my skillsets in real business applications.
Overview
3
3
years of professional experience
Work History
Retail Merchandiser
Li Kelong Supermarket
06.2023 - 08.2023
- Organized and maintained displays to achieve clean and appealing product layouts.
- Optimized store layouts by analyzing customer flow and product placement strategies.
- Established programs to organize store merchandise racks and displays to promote and maintain a visually appealing environment.
- Assisted in training new Store Planners, sharing best practices and industry knowledge for successful career growth.
- Boosted customer satisfaction by creating visually appealing and strategically organized merchandise displays.
Marketing Professional Intern
Classover
05.2022 - 08.2022
- Conducted market research and analysis to identify consumer trends and preferences.
- Base on the result of marketing research, established partnerships with influencers, expanding brand reach and attracting more potential customers.
- Updated social media presence as part of strategies to enhance customer engagement.
- Provide training sessions for junior team members on effective marketing techniques, such as how to use the system and techniques for engaging with customers to increase response rates.
- Optimized email marketing campaigns through A/B testing and segmentation tactics, resulting in improved open rates and conversions.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
Business Analyst Intern
Nielsen Consulting
06.2021 - 08.2021
- As a team, responsible for weekly social media campaigns (5 posts a week)
- Content creation geared toward branding, thought leadership and events
- Reported on business metrics such as conversion rates, AOV, transaction volume, etc
- Identified opportunities such as increased promotion across JD, Tianmao and Alibaba during COVID-19 to drive more online sales
- Collected client feedback to improve customer experience
- Operated business social media accounts, such as Wechat
Digital Marketing Intern
Li Kelong Supermarket
06.2020 - 08.2020
- Promoted charity programs through social media (Wechat, Weibo, etc.)
- Created engaging content for Social Media
- As a team, produced the marketing plan for publicly selling agricultural products
- Brainstormed and executed multi-channel promotions across email, website, blogs and social media
- Assisted in organizing in-person charity events at poverty regions
- Content support across all digital channels
Education
Master of Science - Marketing
New York University
New York, NY05-2025
BA - Economics
Fordham University
05.2023
Skills
- Excel (Pivot tables, Vlookup)
- Data Research
- Google Analytics
- Python
- Reporting & PPT
- Social Media
- SAS, SPSS
Timeline
Retail Merchandiser
Li Kelong Supermarket
06.2023 - 08.2023
Marketing Professional Intern
Classover
05.2022 - 08.2022
Business Analyst Intern
Nielsen Consulting
06.2021 - 08.2021
Digital Marketing Intern
Li Kelong Supermarket
06.2020 - 08.2020
Master of Science - Marketing
New York University
BA - Economics
Fordham University
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