Intern
People’s Music Publishing House
07.2023 - 10.2023
- Managed and operated the company’s social media matrix, including Tiktok, Kuaishou, WeChat Channels, and Weibo.
- During the internship, the Tiktok short video account reached 40,000 followers, over 400,000 total views, and 8,000 likes, achieving the highest engagement and interaction rate of the year. Average video views exceeded 10,000 per post.
- Built the audience base for upcoming livestreaming programs through continuous platform growth and multi-channel integration.
- Participated in the development of the “Renyin Xueqin” (People’s Music Learning) app, working on testing and functionality evaluation, and took part in technical exchanges and learning sessions at Cook Music.
- Assisted in the planning and execution of multi-platform livestream events for the publishing house.
Designed and coordinated the first Tiktok and WeChat Channels livestreams, including program planning, real-time data monitoring, and post-event analytics to guide future strategies. - Attended the 2023 Shanghai International Musical Instrument Expo, representing the publisher.
Managed booth promotion and client engagement, introducing the Renyin Xueqin app and Renyin Piano Classroom products to potential users.
Provided personalized recommendations based on customer needs and participated in contract negotiations with multiple music education institutions.