YJ Liu
Los Angeles,CA
Overview
2
2
years of professional experience
Work History
Entertainment Marketing Intern
Xiaohongshu
05.2023 - 08.2023
- Assisted in creating written, video, and image content for marketing channels.
- Partnered with major entertainment firms to organize influencer events.
- Created and implemented social media marketing strategies for over 20 products, utilizing detailed market analysis.
- Managed and scheduled social media content to enhance product visibility and drive website traffic.
Vice President
USC Chinese Students&Scholars Association
08.2023 - Current
- Managing nearly 10 departments and 200 members
- Lead and organized events like career fair, panels, summits where more than 100+ students attended for each
- Collaborated with different organizations, clubs, and companies for sponsorship worth $20k+ and collab events
Marketing Director
Fablectics
10.2023 - 03.2024
- Led marketing project team for Fabletics USC Village store focusing on the scrubs collection, aimed at boosting in-store visibility and sales.
- Developed and executed comprehensive marketing strategy that included social media campaigns, college campus pop-up events, and informational presentations at University of Southern California.
- Conducted thorough research to identify underlying issues affecting store performance, which included designing and implementing targeted customer surveys to gather actionable insights.
Research Assistant
Annenberg Inclusion Initiative
08.2022 - 12.2022
- Uses data-driven and theory-based research to offer insight and evidence to industries on where diversity is needed and how to achieve it
- Conducted research of Inclusion in Netflix Series, coded more than 15 films and TVs
Summer Intern
Suzhou Broadcasting System
05.2022 - 08.2022
- Conducted over 20 in-depth interviews addressing key societal issues, enhancing informational depth of content.
- Compiled and authored daily news reports for senior advisors, ensuring accurate and timely updates.
- Skillfully edited news segments using Final Cut Pro, optimizing visual storytelling for enhanced viewer engagement.
Education
Bachelor of Arts - Communications
University of Southern California
Los Angeles, CA05.2026
Skills
- Networking
- Digital Marketing
- Strategic Planning
- Project Planning
- FinalCut Pro, Photoshop
Affiliations
- Alpha Chi Omega
Timeline
Marketing Director
Fablectics
10.2023 - 03.2024
Vice President
USC Chinese Students&Scholars Association
08.2023 - Current
Entertainment Marketing Intern
Xiaohongshu
05.2023 - 08.2023
Research Assistant
Annenberg Inclusion Initiative
08.2022 - 12.2022
Summer Intern
Suzhou Broadcasting System
05.2022 - 08.2022
Bachelor of Arts - Communications
University of Southern California
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