YJ Liu
Los Angeles,CA
Overview
2
2
years of professional experience
Work History
Entertainment Marketing Intern
Xiaohongshu
Shanghai, China
05.2023 - 08.2023
- Assisted in creating written, video, and image content for marketing channels.
- Partnered with major entertainment firms to organize influencer events.
- Created and implemented social media marketing strategies for over 20 products, utilizing detailed market analysis.
- Managed and scheduled social media content to enhance product visibility and drive website traffic.
Vice President
USC Chinese Students&Scholars Association
Los Angeles, CA
08.2023 - Current
- Managing nearly 10 departments and 200 members
- Lead and organized events like career fair, panels, summits where more than 100+ students attended for each
- Collaborated with different organizations, clubs, and companies for sponsorship worth $20k+ and collab events
Marketing Director
Fablectics
Los Angeles, CA
10.2023 - 03.2024
- Led marketing project team for Fabletics USC Village store focusing on the scrubs collection, aimed at boosting in-store visibility and sales.
- Developed and executed comprehensive marketing strategy that included social media campaigns, college campus pop-up events, and informational presentations at University of Southern California.
- Conducted thorough research to identify underlying issues affecting store performance, which included designing and implementing targeted customer surveys to gather actionable insights.
Research Assistant
Annenberg Inclusion Initiative
Los Angeles, CA
08.2022 - 12.2022
- Uses data-driven and theory-based research to offer insight and evidence to industries on where diversity is needed and how to achieve it
- Conducted research of Inclusion in Netflix Series, coded more than 15 films and TVs
Summer Intern
Suzhou Broadcasting System
Suzhou, China
05.2022 - 08.2022
- Conducted over 20 in-depth interviews addressing key societal issues, enhancing informational depth of content.
- Compiled and authored daily news reports for senior advisors, ensuring accurate and timely updates.
- Skillfully edited news segments using Final Cut Pro, optimizing visual storytelling for enhanced viewer engagement.
Education
Bachelor of Arts - Communications
University of Southern California
Los Angeles, CA05.2026
Skills
- Networking
- Digital Marketing
- Strategic Planning
- Project Planning
- FinalCut Pro, Photoshop
Affiliations
- Alpha Chi Omega
Timeline
Marketing Director
Fablectics
10.2023 - 03.2024
Vice President
USC Chinese Students&Scholars Association
08.2023 - Current
Entertainment Marketing Intern
Xiaohongshu
05.2023 - 08.2023
Research Assistant
Annenberg Inclusion Initiative
08.2022 - 12.2022
Summer Intern
Suzhou Broadcasting System
05.2022 - 08.2022
Bachelor of Arts - Communications
University of Southern California