YJ OH
Irvine,CA
Summary
Experienced and results orientated senior executive with a proven record in senior leadership roles in General management, marketing and sales. Builds strong high performing teams, develops people and cultivates a culture of strong inter-department relationships. Adept at fostering team collaboration and navigating complex organizational challenges. Consistently demonstrates strong performance leading to increased market share, sales and profit, recognized with numerous leadership and performance awards.
Overview
29
29
years of professional experience
Work History
SVP, US Sales, Marketing & Business Operations
Edwards Lifesciences
01.2023 - Current
- Developed and executed strategic initiatives, spearheaded sales strategy initiatives, driving significant revenue growth and enhancing market share across valvular portfolio, responsible for >$500M sales, hit 2024 AOP, 2025 to be ~7% growth.
- Lead cultural change within my organization by implementing best practices, continuous improvement and fostering a culture of accountability within the organization. This lead to the highest and only significant increase in the myVoice survey since its tracking from 2022. Current engagement results at 91 (vs company @79 and +4 since Oct 2024) and the highest in Surgical. Largest reporting structure within Surgical BU.
- Hired and managed employees to maximize productivity and engagement while training staff on best practices and protocols, whilst developing and coaching talent in key roles.
- Strengthened relationships with key stakeholders across Surgical and other BUs, fostering trust and collaboration across the organization.
- Enhanced performance by implementing new strategies and streamlining operations with GHER, Contracts, Commercial Excellence and IT
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges (Prof Ed, Sales Training, VOC for NPI)
- Collaborated with Surgical LT members on long-term strategic planning that ensured sustainable success for the company.
- Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach (AATS, STS, Physician KOLs)
SVP, THV Global Marketing
Edwards Lifesciences
01.2018 - 01.2023
- Responsible for Upstream Marketing (Product Development), Global Branding, Global Downstream Marketing, Digital Marketing, Media, Therapy Development and Disease Awareness for Edwards Lifesciences.
- Launched the Low Risk Indication for TAVR globally in addition to several other key indications to expand use of SAPIEN TAVR for key patient groups.
- Product launches include SAPIEN 3 Ultra, SAPIEN 3 with the Alterra Pre-Stent and SAPIEN 3 Ultra RESILIA.
- Created a fully integrated digital ecosystem across all assets for an omni-channel experience and launched the first TV commercial for TAVR Therapy Awareness, led the strategic partnership signed with the LA Rams and was a key partner with Clinical Affairs for The HUDDLE Study, highlighted at Superbowl 2023
- Developed and launched several Global Campaigns and media plan for TAVR
- Key member of the TAVR LT on development and execution of key strategies to drive TAVR growth for EW
- Drove strong collaboration and connection with key external stakeholders (CRF, SCAI, ACC) and internal stakeholders (TMTT once commercial, Corp Comms) impacting programs, conference presence
- Core Team member for the 2019 NCD on TAVR
- Established a culture of continuous improvement, leading by example to drive operational excellence across the marketing organization, development while also ensuring coaching and development of talent
Managing Director
Edwards Lifesciences Canada, Ltd.
01.2016 - 01.2018
- Led the Canadian organization with full management (Full P&L responsibility) for Edwards Lifesciences Inc.
- Responsibilities included management of the three Business Units (Surgical, Transcatheter, Critical Care), HR, Finance, Operations (Supply Chain and Customer Service), Professional Education with dotted lined responsibility for Quality and Regulatory.
- Achieved and exceeded revenue targets in 2016, 2017 as part of a business turnaround and was recognized a finalist for the Edwards World Cup for performance. Canada continued to achieve financial and business success in 2018/2019 and also provided counsel to new Managing Director as required.
- Strengthened KOL relationships with connections to the Global team in AT, THV and ensuring internal stakeholders across EW were connected into key projects for the Canadian organization
Country Business Head of Visioncare
Alcon
01.2015 - 01.2016
- General Manager for the VisionCare Business Unit for Canada with full P&L accountability.
- Led the strategy, development and execution for multichannel retail sales, direct to consumer (DTC) and HCP channels (training, sales, program development, value marketing).
- Achieved monthly sales targets during tenure compared to the previous fiscal year.
- Actively worked with Compliance and Legal on appropriate actions to stop the grey/black market on contact lenses
- Member of the Alcon Sr. Leadership team
Director of Marketing-Immunology [Janssen Pharmaceutical], Last Role @ J&J
Johnson & Johnson
01.2013 - 01.2015
- Responsible for marketing of the #1 branded pharmaceutical in Canada (REMICADE for Crohn’s Disease [CD]) which was also the #2 branded pharmaceutical in the world at the time. ~$1B in sales in Canada, highest penetration of REMICADE in the world
- Led the cross-functional CD Business Implementation Teams (BIM) driving significant business growth.
- Working with RA, MA on data generation and submission to made an indication change in the IFU to implement Therapeutic Drug Monitoring (only country in the world to do so), as a key differentiator for REMICADE and to meet patient needs as highlighted by global KOLs.
- Met or exceeded forecast each year, grew new scripts for CD patients by double digits.
- Created and led a new corporate marketing campaign, integrated with the launch of a consumer social media campaign which was one of the most successful social media launches for Janssen and created the 1st YouTube Channel for Janssen Canada, development of media plan
- Built strong relationships with industry professionals and influencers.
Sales Manager
Xerox
01.1997 - 01.1999
- Hired and led a successful sales team by providing motivational coaching and performance-based incentives.
- Achieved and exceeded sales targets
- Increased sales revenue by developing and implementing effective sales strategies.
- President Club Award Winner
Education
MBA - General Management
University of Toronto
B.Sc. - Physiology
McGill University
Skills
- General Management
- Strategic Leadership
- Team Development
- Marketing
- Sales Management
- Business Operations
- P&L Management
- Product Launch
- Digital Marketing
- Strategic Planning
- Business Development
- Cross-functional Leadership
- Strategic plans
- Marketing expertise
- Partnership development
Affiliations
- OneOC Board Member, Finance Board Member
- Healthcare Business Women’s Association of OC
- MEDEC (Medtech) Canada Board of Directors
LANGUAGES
English (Native)
French (Novice)
Korean (Novice)
Interests
- Volunteering
- Reading
- Hiking
- Surfing
- Artificial Intelligence (AI) and Machine Learning
Awards
2023 Edwards Credo Award Winner-Creating Community, PM360 Marketing Team of the Year- SAPIEN 3 Ultra Campaign, EW World Cup Finalist 2017, J&J Global Gold Winner: Strategic Pricing, Launch Excellence, Multiple Sales Awards
Hobbies and Interests
Scuba Diving, Running, Surfing, Snowboarding, Hiking, Reading, Volunteering
Timeline
SVP, US Sales, Marketing & Business Operations
Edwards Lifesciences
01.2023 - Current
SVP, THV Global Marketing
Edwards Lifesciences
01.2018 - 01.2023
Managing Director
Edwards Lifesciences Canada, Ltd.
01.2016 - 01.2018
Country Business Head of Visioncare
Alcon
01.2015 - 01.2016
Director of Marketing-Immunology [Janssen Pharmaceutical], Last Role @ J&J
Johnson & Johnson
01.2013 - 01.2015
Sales Manager
Xerox
01.1997 - 01.1999
MBA - General Management
University of Toronto
B.Sc. - Physiology
McGill University
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