Yobiel Fishation

I Developed and maintained the church’s visual identity across Instagram, Facebook, TikTok, and YouTube, ensuring consistency with the church’s cultural, spiritual, and religious values.

I Created engaging graphics and multimedia content for church events, services, and religious holidays, which increased engagement, and also included promotional materials, social media posts, and videos.

I Collaborated with the church's leadership and community members to design visual content that resonated with the congregation and broadened the Eritrean Orthodox community.

I Led creative campaigns to promote religious events and community outreach, strengthening the church’s digital presence, and fostering a deeper community connection.

I Managed digital content to reflect the sacred nature of the church’s mission, balancing modern design trends with cultural and religious significance.

Contributed to store visual merchandising by arranging and styling product displays according to seasonal trends, store layout, and brand guidelines, ensuring a visually appealing environment. I also assisted in the creation of in-store promotional displays and setups for new collections, ensuring alignment with current design trends and H&M's brand identity. I analyzed customer preferences and purchasing behaviors, providing feedback to the team on the most popular items and trends to influence future product placement and store layout. Collaborated with team members to maintain store organization and optimize product placement for maximum visual impact and sales performance.

As a User Experience Lead, I spearheaded the design and development of culturally relevant and accessible educational content for Tigrinya-speaking learners worldwide. My work focused on creating intuitive, engaging, and effective learning experiences that met the linguistic and cultural needs of diverse communities. While also evaluating existing products from a user centered perspective in order to improve the products.