Yogithiya Chidambaram
Edison,NJ
Summary
2.5 years of experience excelling in international banking charge management and 2.5+ years of experience in digital marketing, SEO and PPC optimization, driving notable sales growth and cost savings. Proficient in project streamlining, ensuring seamless execution, and conducting thorough market research.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Ecommerce Product Manager
Stan Ventures
06.2022 - Current
- Managed and optimized Amazon marketing campaigns for 20+ private label products, resulting in increased sales by 40%, reduced ACoS by 25%, while consistently achieving top rankings in competitive categories
- Developed and managed product listing, including category, product descriptions, pricing, images, and cross-selling/up-selling opportunities
- Developed and implemented PPC strategies across Amazon, Google, Facebook, and TikTok platforms to drive website traffic, sales, and conversions
- Conducted extensive keyword research to identify high-traffic and relevant SEO keywords, strategically optimizing website content, meta tags, headings, and internal linking structure for enhanced visibility and rankings.
- Led technical SEO audits, optimizing site architecture and resolving issues for improved indexing; implemented a robust link-building strategy, securing high-quality backlinks through targeted outreach and proactive management of detrimental links.
- Utilized advanced SEO tools, including Google Analytics, Google Search Console to monitor website performance and rankings, providing regular reports on KPIs and actionable insights for ongoing optimization.
- Developed and designed email campaigns that boost customer engagement, retention, and maximizing revenue
Digital Marketing Intern
BrightBridge Infotech
07.2021 - 05.2022
- Conducted in-depth analysis of web traffic metrics using tools such as Google Analytics. Regularly generated reports to evaluate campaign performance, providing actionable insights for optimization and improved online presence.
- Assisted in crafting compelling content for various channels, including blog posts and social media updates. Applied SEO best practices to enhance organic search visibility, conducting keyword research and optimizing metadata for improved search rankings.
- Worked closely with the team to set up and analyze A/B tests for marketing campaigns and landing pages. Leveraged data-driven insights to optimize campaigns, refine messaging, and improve conversion rates.
- Played a role in optimizing website content for search engines. Conducted thorough keyword research, implemented on-page SEO strategies, and contributed to the enhancement of overall website performance in terms of usability and SEO ranking.
- Provided valuable insights to the team, contributing to informed decision-making and evolving the overall marketing strategy.
Process Associate
Royal Bank Of Scotland
08.2013 - 01.2016
- Managed International banking charges for multiple countries including Netherland, Singapore, Spain, and Switzerland, while also addressing query messages and processing claims from various banks in different currencies
- Processed outgoing claim charges with applications like Financial Transaction System (FTS) and Foreign Payment Services (FPS)
- Prepared and conveyed incoming claim charges reports through SWIFT messages and emails
- Maintained productivity reports and conducting regular compliance audits specializing in AML
Education
Post Graduate Program in Strategic Digital Marketing - Digital Marketing
Great Lakes Institute of Management
09.2023
Post Graduate (Masters in Commerce) - Ecommerce
Ethiraj College For Women
05.2013
Under Graduate (Bachelors in Commerce) - Ecommerce
Holy Cross College For Women
05.2011
Skills
- Competitor Analysis
- Google Analytics
- Pay Per Click (PPC)
- Search Engine Optimization (SEO)
- Email Marketing
- Brand Management
- Keyword Research
- Sales Forecasting
Tools
- Ad Platforms: Amazon Ads, Google Adwords, FB Business Manager, TikTok Creator Marketplace.
- CRM : Hubspot, MailChimp.
- CMS: WordPress, Woocommerse, Shopify, Amazon Seller Central.
- Product Research: Helium 10, Jungle Scout.
Certification
- Search Engine Optimization Specialization (Coursera)
- Google Ads Certification, Google Analytics (Google Skillshop)
- Amazon Ads Training (Amazon Learning)
Timeline
Ecommerce Product Manager
Stan Ventures
06.2022 - Current
Digital Marketing Intern
BrightBridge Infotech
07.2021 - 05.2022
Process Associate
Royal Bank Of Scotland
08.2013 - 01.2016
Post Graduate Program in Strategic Digital Marketing - Digital Marketing
Great Lakes Institute of Management
Post Graduate (Masters in Commerce) - Ecommerce
Ethiraj College For Women
Under Graduate (Bachelors in Commerce) - Ecommerce
Holy Cross College For Women
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